My Apple Watch Review: 5 Reasons It Works
JULY 1, 2015
It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. There are a plenty of Apple Watch reviews out there, most of them favorable, and plenty of ones saying it’s not worth it. Apple Technology
Six Things You Can Learn about Blogger Relations from Apple
SEPTEMBER 12, 2012
In Marketing in the Round , Geoff Livingston and I discuss four different approaches you can (should?) use for your integrated marketing communications programs. In the chapter about direct marketing , we closely examine Apple and how well they use that approach to get people excited about their new products. But if you have a store, do like Apple and close it.
The Rise and Rise of Apple Inc
JUNE 6, 2011
The Apple I was released on April First and sold for $666.00 at the local electronics store. Within a few short years, Apple would revolutionize the computing world. Apple II, released a year later in 1977, improved several aspects of the original model as well as offering features to make it more attractive to non-computer users. Key Products in Apple Today.
Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8
MAY 11, 2012
Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. A row of Windows 8-based tablets are to enter to the scene later this 2012. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold. Apple has just unveiled its third generation iPad, called the new iPad. New iPad Vs Windows 8 tablets.
Apple and Firebelly: How These Two Opposites Go Hand In Hand
NOVEMBER 4, 2013
One may wonder how a small, locally owned social media marketing firm like Firebelly can have so many similarities to a global technology conglomerate like Apple. While Apple creates the software and hardware, Firebelly employees creatively put them to use for design and management purposes. Blog Apple Social Media Marketing
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications.
If You Can’t Afford It Apple Doesn’t Want You
Convince & Convert
NOVEMBER 6, 2013
In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced. I was neither overwhelmed nor underwhelmed by the new versions of the iPad. I was just whelmed. Apple Pi. Whoops! But guess what?
Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location?
Apple Turns Its i To Television
AUGUST 30, 2011
Are you paying attention to Apple 's next move? It's also a feature that Apple apparently struggled to get into the iPad 2, but simply couldn't get it perfected in time (it's also important to note that all of these stories are based on hearsay as Apple never speaks publicly about product development, challenges, upcoming devices, applications or features). Beyond personal computers, mobile devices, the music and film industry, it seems clear that television could well be the next entertainment industry that Apple looks to re-invent (and own). apple.
Comparing Apples To BlackBerrys
JUNE 21, 2011
Many think RIM is faltering because they aren't innovating like Apple or Google ( Android is a Google initiative). Comparing Apple to RIM is like comparing Jay-Z to The Beatles. Apple's Steve Jobs is a unique individual. Many people didn't think Apple (a computer manufacturer) could never successfully produce and market a smartphone and those same people probably questioned a search engine's ability to create a mobile platform like Android. The PlayBook was announced long after iPad's initial in-market success and prior to the launch of iPad 2. Hardly.
5 Marketing Myths
SEPTEMBER 15, 2014
Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently. 1) Analytics Make Your Marketing Program Succeed. Easy video is a huge marketing myth.
The Post on Productivity I Wish Someone Else Had Written
NOVEMBER 11, 2011
Though the title of this blog is ‘viral marketing’, regular readers will know that it’s far from being the only thing I talk about. Not one experiment in the last few months made me a productivity guru. ” Think of Steve Jobs being fired from Apple and starting up Pixar or Donald Trump losing his entire fortune and building it back up a few years later.
10 Marketing Tips from Father of Marketing David Ogilvy
Convince & Convert
MARCH 16, 2016
Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. Nowadays, 73% of customers research a product on the internet before buying it.
Be Like Apple
SEPTEMBER 26, 2014
Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses. Personally, I am an advocate for their products, but somewhat ambiguous when it comes to how I really feel about them as a brand (on any given day, my opinions can be swayed, and this has little do with the price of their stock). apple.
Eight Digital Marketing Trends
AUGUST 22, 2012
Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. And mobile can’t live without marketing. Email Marketing. It’s not going anywhere, yet most of us (as marketers) have forgotten about it. The other day I was in the Apple store and I checked in, using Foursquare.
Friendfeed and GigaOm announce closures as Apple launches new products
The Way of the Web
MARCH 10, 2015
While Apple launched new products including MacBooks and Watches, two pioneering services announced they would be closing. The post Friendfeed and GigaOm announce closures as Apple launches new products appeared first on TheWayoftheWeb. Blog Content Social Media Marketing acquisitions closures friendfeed gigaom
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Know your market (B2B).
Find Brand Clarity With Four Identity Fixes
FEBRUARY 17, 2016
Related Stories The Psychology of Marketing: Nine Tools You Need Why Modern Marketers Need Flexible Budgets The Pros and Cons of the Best Super Bowl Ads. When a brand tries to service too many customer targets, the connection to that audience declines. Daniel Hilbert discusses how brands can reorient and discover their target customer.
Bots And The Next Wave Of Marketing
MARCH 25, 2016
Quartz sends you messages like "Good morning" followed by "Apple has a sneaking suspicion that someone (*cough* the NSA *cough*) is hacking all of its servers." Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. billion in losses for marketers in 2016 on a global basis." Marketers better love bots. apple. digital marketing. digital marketing agency. digital marketing blog.
Revealed: Behind the Scenes of My Premium Product Launch
MARCH 21, 2012
And on that note, I want to peel away the surface layer, where all you see is that I launched a product and presumably made a bit of money, and show you the reality of what goes on behind a product launch. Or at least a ViperChill product launch. The end result was that the majority of my audience knew a product was coming, and that it would be a game-changer for bloggers.
5 Forms of Apple Link Bait
SEPTEMBER 11, 2012
Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! What a great way to drum up the Apple fanboys and fangirls. Meanwhile the blogger gets a lot of attention about the new product and a ton of inbound links discussing the latest Apple iPhone buzz. 2) Write a Steve Jobs Leadership Post.
To Taylor Swift, Love Spin Sucks
JUNE 24, 2015
To Apple, Love Taylor Swift. Earlier this week, Taylor Swift dashed off an article on Tumblr, where she, according to the Washington Post , “harshly chastised the company for its plan to not compensate artists during a three-month free trial for its new streaming service, Apple Music.” Managed to get thousands of articles written about her letter to Apple in only two days.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. The app-ification of brands is actually more persuasive to this generation than other forms of marketing. Marketing
Are You A MacHead? The Story Of The Apple Fanboy
JUNE 14, 2010
The Story Of The Apple Fanboy June 14, 2010 by Taylor Marek I want you guys to watch this movie. If you have ever wondered how to create a cult, keep them buzzing, and always overdeliver, look at Apple. The Story Of The Apple Fanboy registry cleaner says: July 25, 2010 at 5:57 am Great sharing this. Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Are You A MacHead? It is simply amazing. They have done it time and again. It pays to see how they did it because it may be just the spark you need.
Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications
APRIL 28, 2014
Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What area do marketers overlook but could drive the biggest impact for their company? They push you to be sharper.
Seven Marketing Mistakes That Are Waaaaaay Too Common
NOVEMBER 24, 2015
That’s when marketing mistakes come into the picture… Let’s have a closer look at those marketing mistakes, and point out some ways to fix them. You have no chance of being better than your competition – the people who have been in the niche for months or years, and have a lot of personal experience, produce better content, and offer better products.
Creating Products Week: Before You Even Think About Creating Products, Think About This
MARCH 31, 2014
Darren Says: T oday we ’ re continuing our ‘ creating products ’ week here at ProBlogger by looking at some of the areas of groundwork you might need to do before or while creating a product. Our Marketing/Product Guru Shayne ’ s written this post but I ’ ll chime in along the way with some thoughts too. Pre-Product Idea: 1. Creating a product is not easy.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. I’m going to stop there, though. Unfortunately, they still don’t quite “get it. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.
The Apple iPad. Greatest thing since iSlicedBread?
FEBRUARY 3, 2010
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me The Apple iPad. February 3, 2010 by Taylor Marek It is a week after all the hubbub around the Apple press conference. And I REALLY didn’t like the fact that to add insult to injury that Apple goes ahead and throws in 3G on AT&T. Greatest thing since iSlicedBread? Things have now cooled down a tad. Now its time for me to interject my thoughts… Here they are: The iPad is nothing more than a glorified IPhone, only bigger. iDone.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Marketing Charts ).
Fetching Friday – 24 Posts on Marketing and Productivity
JANUARY 23, 2015
Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Use Lifestyle Content to Revamp Your Company’s Marketing Strategy by Jack Holt. Search Engine Marketing. Social Media Marketing. Ways to Improve Your Twitter Marketing Results by Tim Soulo. Powerful Facebook Marketing Secrets That May Surprise You by Sandeep Sharma. Productivity. Daily Habits That Will Increase Your Productivity Levels by Matt Mayberry. Productivity Enhancing Tips for Teams by Murray Newlands.
4 Internet Marketing Trends That Every Marketer Should Know
OCTOBER 6, 2015
Internet Marketing has to look for new, more engaging tools like quizzes to deal with Banner and Content Blindness and the results of AdBlock’s popularity. For the first time, a marketer could actually know how many people saw an ad, and even further, know how many people interacted with it. Banners were a huge step forward in the history of Internet Marketing.
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. Smart marketers realize that painting their entire web and mobile audience with the same brush is no longer a valid strategy. Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Don’t treat every customer the same.
Steve Jobs, Marketing Genius
OCTOBER 5, 2011
There are so many things to be said about the great technological innovation he brought to the world during his tenures at Apple and Pixar. From my first personal computer, an Apple 2e, to the MacBook Pro this post is being written on, Jobs has had direct and consistent impact on the way I have viewed and consumed information for the better part of three decades.
Mobile App Store Data is Required in 2015 Marketing Plans
JUNE 11, 2015
Companies across industries are trying to understand how to best address the needs of their new ultra-mobile target market. It raises questions, such as: How are they using apps? How is our target market interacting with our advertisements, products, and services? And they all live in app stores such as Google Play and the Apple App Store. The math is simple.
Is Marketing About To Get Really Creepy Or Really Good?
MARCH 28, 2013
Apple acquired a company last week. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. On March 23rd, 2013, The Wall Street Journal reported that Apple acquired a company called WiFiSLAM for an estimated $20 million (not bad for a two year old company with just a handful of employees that includes some ex-Googlers). This is more than a defensive move for Apple. apple. local marketing.
The Future of Digital Marketing According to the Giants
JULY 15, 2014
and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Guest post by Clayton Wood. Google, Yahoo!
Essential tools for influencer marketing
JULY 14, 2016
A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. What would you love to see stricken from marketing speak forever?