Has your brand lost power in an over-saturated market? With thanks to Trey Pennington , this short little video from Steve Jobs back in 1997 provides exceptional insight into using values in marketing to multiple the power of your brand. The issue is that it’s noisy, and perhaps we are thinking, “If only I were Apple, I could have time to influence people&# , but even Steve doesn’t take this for granted. So surely the process begins with asking, “What are the values that the market associates with our brand name and logo?&# Associating Value. MORE >>

” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. would like to pose that pro-active management of your customers expectations will dramatically improve the probability of your product’s success. Taking Multi-Dimensional Marketing to Next Level. MORE >>

Apple is one of those com panies where everyone seems to have an opinion. Though it may be difficult to deny the success of such an innovative and profitable organization, Apple is losing its way and the very technology and brand image that has made it great, may be its undoing. It’s impossible to speak of Apple’s success without giving credit to the late, great Steve Jobs. This rise was possible with the creation of Apple Mac, iPod, iTune and iPhone, and Jobs was the was captain of the team that delivered one great new technology after another. History Lesson. MORE >>

Unfortunately, by definition the medium is multi-dimensional and the real applications of social media range from customer support & communication, content distribution, sales, marketing, PR, business intelligence and well beyond. Experiential products clearly stand to benefit more from social media. Of course, there is dialogue about these types of products (most of them relate to the buying experience or the quality, or lack thereof, about the product) Yes, it is possible to create campaigns to artificially stimulate dialogue about a brand or product. MORE >>

Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold. Apple has just unveiled its third generation iPad, called the new iPad. No one will be doubtful of the fact that Apple can sell tens of millions of new iPad units even before any Microsoft OEM starts assembling its first Windows 8 tablet. As noted above, the new iPad may have advantages like early availability, record breaking screen resolution and the market supremacy. MORE >>