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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though.

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Why the News Business Isn't Profitable

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. – Adam The traditional news business, as we have known it, is dead.

News 121
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Wanna Present Like Steve Jobs?

The Marketing Blog

Jump to Comments Enjoy this fantastic BNET video as Communications coach Carmine Gallo talks about the various techniques that Apple CEO Steve Jobs uses to captivate and inspire his audience. Terrific video on presentation structure and performance. and was amused to see the name of one of my blogger friends Dhaval.

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AMA Handbook of Public Relations Published

Bill Hartzer

“This book helps anyone who wants influence to develop the mind-set, intuitive grasp, confidence, strategies, and tactics to bring together all available and emerging tools,” Dilenschneider says. Hardcover). “Those who get the hang of it will not only survive, but contribute to the common good, as well as their own good.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Once online, it caught the attention of executives at Apple who flew him into California to make it a commercial reality. This might be via power players on social networks (eg, this story is moving on Sphinn) or even national TV (Susan Boyle’s video was a recording of a popular TV show).

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The Power of Product Packaging

The Marketing Blog

Is Apple also emphasizing on the packaging quality during the product life-cycle? Reply Apple » The Power of Product Packaging January 28, 2008 at 12:24 pm [.] Technorati Tags: apple,ipod,product,product packaging,package,packaging,iPod,iPod shuffle. [.] of what packaging innovation can do for a product.

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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

The table below, taken from Web Worker Daily’s upcoming book “Connect! Len Edgerly said: This is brilliant and makes me eager to buy the book, Anne! In addition to the Microsofts and the Googles, there do exist the Apples! “Management of our growing social network&#. October 7th, 2007. 4:06 AM PT.

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