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Apple's Marketing Secrets

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If you ask veteran marketing professional, Ken Segall , what made Apple so great, he can sum it up in two words: insanely simple. It's also the title of his recent business book, Insanely Simple. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently. business book.

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Why Product Marketing Should Own Twitter

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Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With listening being a critical part of the job, Shoshana leans on social listening to learn from her customers and competitors, and even uses the social network to go beyond “primary” research. Catch all episodes here. Episode Summary.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though.

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50 Great Apps for Your iPad

Dave Fleet

Social Networking. HelloTxt – Lets you update multiple social networks from one app. IM+ Lite – Integrates with multiple IM and social network tools. iBooks – Apple’s e-reader app. Kobo HD – Another nice interface, but this one has books available too.

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Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

Twitter is now one of the world’s top three social networks and is used by people from all walks of life from the President of the United States of America, to major Hollywood celebrities, to revolutionaries and freedom fighters around the world to children and senior citizens. Twitter’s co-founder Biz Stone to pen book.

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Getting Back on the Right Path

Waxing UnLyrical

Last Wednesday, it was social networking app Path ’s day in the hot seat. The crime: in order to make it easier to find our friends, they were taking the address books on our cell phones and uploading it onto their servers. Apple needs to change this. Now, I’m not trying to defend their actions.

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Four Handy Windows Phone Apps

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Now it’s Apple that personifies that 1984 scenario so succinctly portrayed in their signature Super Bowl commercial. But Windows Phone 8 still has a thing or two to teach to those young whippersnappers over at Apple and Google. DotDot gives you the exclusive Windows Phone access to App.net, an up-and-coming social network.