The Realtime Report

MARCH 2, 2017

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. Webinars are an important component of any content marketer’s strategy. This is clear because over 60% of marketers use webinars in their marketing efforts. Webinars can be expensive to organize and run. Although if you are one, you’re good to go.

Conversation 70

Conversation How To Software Analytics 70

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 120

Social Media NGO ROI Research 120

Convince & Convert

DECEMBER 10, 2014

Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. But where we fall down, in terms of social media measurement, is actually measuring the inputs.

Social Media 151

Social Media ROI Cost Insurance 151

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

Social Media Management 104

Social Media Management Social Media Tools URL 104

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 141

ROI Social Media Social CRM Survey 141

Keyhole.co

AUGUST 2, 2023

In this blog, we look at ideas to group your YouTube channel and the social media marketing software to supercharge that growth. For example, Keyhole is a tool that offers a social media listening feature to get to know your audience better. Are your videos not getting more than a few dozen views?

YouTube 52

YouTube Tips Collaboration Training 52

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. NOTE: 70% of companies that have social analytics are still not using it!

Storify 100

Storify Cause marketing Comparison Collaboration 100

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Influencer Marketing on Social Media.

B2B 217

B2B Brands LinkedIn Influencer 217

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Your potential buyers are actively using social media, so it’s essential to have a long-term strategy to leverage these channels efficiently.

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

APRIL 1, 2020

Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The camera on your laptop or device is an easy, software-free way to record. streaming software), you can use better audio/video gear, multiple cameras (including desktop), and more. Mobile cam.

YouTube 145

YouTube Engagement How To Class 145

agora pulse

AUGUST 31, 2017

Let’s face it, creating video content for social media can be unrewarding. Video content is hot on social media. Social Media Examiner has recently turned their popular news videocast ‘ The Social Media Marketing Talk Show ‘ into an audio podcast. Don’t despair.

Video 155

Video Content Film Instagram 155

Audiense

JUNE 28, 2018

The Martech industry is ever changing: new media channels constantly emerging, new software categories, new tags, and new roles almost every day! Social & Relationships: Call Analytics & Management. Social & Relationships: ABM. Social & Relationships: Events, Meetings & Webinars.

Advertising 80

Advertising Affiliate marketing Influencer Data 80

Sprout Social

MAY 5, 2021

Social media posts. Some examples of sales enablement content that’s prime for social media include: Blog posts. E-books, webinars and other lead magnets. These pieces of content not only fill out your social media calendar but also give sales reps helpful resources to hand over to leads.

Data 114

Data Marketing How To Collaboration 114

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly. Who’s talking about you on social?

Strategy 125

Strategy B2B Marketing Conference 125

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Fifty percent!

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. what shocks you?)

Social Media 161

Social Media Statistics Strategy Research 161

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 158

Social Media Radian6 Strategy SM2 158

Sprout Social

NOVEMBER 17, 2021

YouTube Live is an excellent alternative for hosting events like workshops, webinars and product launches virtually at a fraction of the cost. For example, if you want them to visit your website or social media profiles, a landing page or any other resource. Start livestreaming. All set and ready to go live?

YouTube 129

YouTube Privacy Mobile Video 129

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 136

Social Media Consultant Video Strategy 136

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients.

ROI 52

ROI Sentiment Analytics Report 52

Writtent Blog

APRIL 2, 2014

Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book. 58 Social Media Tips for Content Marketing. Make it Count: Content Marketing Analytics. The Ultimate Webinar Checklist.

Resources 99

Resources Content Case Study eBook 99

Writtent Blog

JULY 22, 2013

Focus on Metrics: Do you know which social media platform your customers are coming from? Are they on social media? Social Integration: Are social media follow buttons included on site pages? Social Media. Repeat What Works: Did emailing an eBook result in hundreds of new leads?

Analysis 106

Analysis BuzzStream Marketing SEO 106

Convince & Convert

AUGUST 13, 2015

It also involves folding SEO into your content, as well as getting the most out of social media, automation, and distribution. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Sprout Social

JULY 1, 2021

Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. The types of social media content marketers find most valuable in 2021.

Types 141

Types Social Media Content UGC 141

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is one thing every new social media manager should know?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.

B2B 98

B2B Social Media Tools Tips 98

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. We’ve put together a comprehensive list of social media landing page examples and best practices to inspire you and help boost your conversions. Now, onto the good stuff!

Examples 119

Examples Social Media Travel Instagram 119

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Social Media 72

Social Media Tools HootSuite Price 72

Keyhole.co

APRIL 24, 2023

The popularity of social media contests keeps increasing, with brands using them for a range of purposes. From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives.

Social Media 52

Social Media How To Campaign ROI 52

Writtent Blog

JULY 17, 2013

As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). Do you use social media? Do you like learning through videos and webinars, or eBooks better?

Sample 99

Sample Samples Research Company 99

Sprout Social

JANUARY 30, 2020

The SaaS (software-as-a-service) space is anything but static. In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. Heck, simply looking up “CRM” on the software review platform Capterra returns 770 results as of writing this.

Strategy 96

Strategy Marketing Case Study How To 96

Hootsuite

MARCH 26, 2020

But tech and social media upgrades have opened the door to new ways to connect online, from virtual museum tours to live Q&As with astronauts in space. For more complex topics, webinars, workshops, and courses might be a better fit. Host a laidback Ask Me Anything (AMA) on social media. Training and courses.

Hosting 145

Hosting Eventful Tips How To 145

agora pulse

MAY 26, 2020

In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. What Is a Social Media Landing Page?

Social Media 150

Social Media How To Discount Campaign 150

Absolute PA

JANUARY 31, 2014

Or, being engrossed in the latest gadget/electronic device/social media platform/productivity tool to the point of distraction, stopping us from focusing on what’s REALLY important. Guiding them through a small fix on their blog or email marketing software that can make a huge difference to their business is sooo satisfying.

Products 111

Products Tools Project Meeting 111