Remove Analytics Remove Research Remove Social Networking Remove Statistics
article thumbnail

7 statistics that prove the importance of social media marketing in business

Sprout Social

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first. Why it’s important.

article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

People are the fuel behind social media, which is really just tools and tactics. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Will there be future demand for products?

Research 265
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. Social listening. Using social tools to keep a virtual ear to the ground, learning what’s being said about your brand and your industry.

article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making.

article thumbnail

31 free social media templates that will elevate your workflows

Sprout Social

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Product launch checklist Social media is the new mall.

article thumbnail

Social Selling vs. Employee Advocacy: What’s the Difference?

Oktopost

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Increased conversions: By meeting your prospects online, research shows that social selling leaders are 51% more likely to reach their sales goals and create 45% more sales opportunities.

B2B 62
article thumbnail

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.