Ignite Social Media

NOVEMBER 19, 2018

2019 Social Media Metrics. To help you start thinking about 2019 social media metrics, we put together a list of widely used social media objectives and the 5-must-have metrics for each one. Though not the most insightful of metrics, it’s a good metric for comparing.

Metrics 154

Metrics Social Media Sentiment Loyalty 154

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media 122

Social Media Tips HootSuite Marketing 122

Buffer Social

OCTOBER 9, 2023

Through your analytics. YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. And how do you find these results?

Analytics 85

Analytics YouTube Overview Metrics 85

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Keyhole.co

MARCH 28, 2024

And when it comes to this, consider leveraging LinkedIn hashtag analytics. Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. Read on to learn the following: What LinkedIn SEO entails; What LinkedIn hashtag analytics is and how it works; and, How to leverage hashtag analytics for LinkedIn SEO.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 99

Social Media Team Social Media Management Report 99

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans. Social networks connect human beings. Hopefully you do too!?

Metrics 96

Metrics Social Media Marketing ROI 96

Laurel Papworth

MARCH 10, 2021

In this lecture on social media for Universities and Higher Education we look at measurement, analytics, insights and other goodies as well as some College case-studies of high number of followers but low engagement and vice versa, plus subscribers vs engagement vs reach vs impressions.

Analytics 52

Analytics Social Media Case Study Overview 52

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from.

Social Media Management 102

Social Media Management Organization Products Social Media 102

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. After all, it can be chaotic.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Talkwalker SM

FEBRUARY 4, 2016

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive.

Analytics 105

Analytics Social Media Tools Influencer 105

Ignite Social Media

JULY 25, 2018

Social media measurement has been a hot topic for many years. A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. Ranking Digital Media Channels. Ranking Digital Media Channels. Social Media Measurement & Digital Spending.

Social Media 97

Social Media Nielsen Metrics Study 97

Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Daily Story Feedback.

Metrics 160

Metrics Postrank Social Media Klout 160

Akamai Marketing

JULY 28, 2011

But is number of users the best metric to track? Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals.

Metrics 229

Metrics Twitter Postrank Analytics 229

Sprout Social

MAY 14, 2020

Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. What is social media engagement?

Engagement 143

Engagement Social Media How To Metrics 143

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online. The same study also found that 70% of Instagram hashtags are branded. million more users than in 2020.

Instagram 162

Instagram Strategy Marketing Metrics 162

Convince & Convert

DECEMBER 1, 2014

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Inbound Writer’s software scans and studies your entire website to determine topical depth and breadth. Predictive Content Analytics Resulted in Better Content Marketing. That was a real eye-opener for me.

Analytics 165

Analytics Content How To Software 165

Mindjumpers

JANUARY 26, 2011

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. Nearly one-third (31%) do not measure effectiveness of social media. Less than one-quarter (23%) are using social media analytic tools. • Social Media Marketing Goals & Tools.

Social Media 277

Social Media Survey Metrics Analytics 277

Convince & Convert

MAY 9, 2024

Source: Sounds Profitable, The Power of Brands in Podcasts – A Podcast Landscape Study In addition to the growing listener base, podcasts have also become a lucrative avenue for advertisers. Analytics don’t come easy. We are very specific in the goal of the show: we tell the real stories of real people working in social media.

Brands 114

Brands Apple Cost Advertising 114

Buffer Social

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. TikTok's testing on AI-Generated Profile Avatars, added a "Switch Account" feature for anyone with multiple accounts, and has made analytics tools for "Series" content available.

News 80

News Report Social Media Instagram 80

Sprout Social

FEBRUARY 24, 2022

Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When it comes to the bustling field of social media, it pays to stand out. The do’s of a social media resume.

Template 104

Template Templates Data Social Media 104

Sprout Social

FEBRUARY 8, 2024

You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy.

Comparison 107

Comparison Analysis How To Sentiment 107

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

MARCH 20, 2017

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. To fully understand how well your content performs on Instagram, you need to dig deeper than simple vanity metrics. Instagram Engagement Analytics. Instagram Hashtag Analytics.

Analytics 103

Analytics Data Instagram Hashtag 103

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. The Recalcitrant Social Media Cheerleader. Point Less.

Case Study 141

Case Study Study Social Media Repository 141

Likeable

JUNE 18, 2019

So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. How can my average session duration only be 0:01 in so many cases in Google Analytics? And my bounce rate is nearly everybody?

Metrics 72

Metrics Marketing Analytics Video 72

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Hootsuite

JUNE 16, 2021

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. On LinkedIn , post between 1 and 5 times a day.

Social Media 145

Social Media HootSuite Statistics Template 145

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video 144

Video Social Media Strategy Film 144

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. Why You Need to Set Social Media Goals.

Social Media 107

Social Media How To Metrics ROI 107

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust.

Engagement 140

Engagement Social Media Strategy Tools 140