Keyhole.co

JANUARY 28, 2023

If your business hasn’t started making video content , now is the time to start. But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. Here’s why you should pay attention to your YouTube data.

Metrics 98

Metrics Analytics YouTube Price 98

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257

Research Report Social Media CPM 257

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. With over 5.4 Their social media presence is truly in a league of its own.

Social Media 96

Social Media Marketing Nielsen Resources 96

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? What content is converting to real business? What content your audience likes?

Analytics 167

Analytics Google Metrics ROI 167

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. Are your Twitter posts generating any clicks? Sprout Social.

Analytics 105

Analytics Twitter Tools Strategy 105

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

Oktopost

SEPTEMBER 21, 2023

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Examples 136

Examples B2B ROI Analytics 136

Ignite Social Media

MAY 26, 2022

As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. But there are a few things you can do to make sure your strategy is ready for anything — even for the future of social media marketing. Are your prospects still on Facebook?

Social Media 156

Social Media Strategy Marketing Influencer 156

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Does the size of your audience matter? Audience Size.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Despite this, there is still some hesitancy in sharing light-hearted, informal content. But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Despite this, there is still some hesitancy in sharing light-hearted, informal content. But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags? LinkedIn hashtags are keywords or phrases that categorize content.

Hashtag 116

Hashtag LinkedIn Trends Analytics 116

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. However, this is where the similarities end.

B2B 62

B2B Metrics Social Media Social Media Management 62

Keyhole.co

JANUARY 28, 2023

If your business hasn’t started making video content , now is the time to start. But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. Here’s why you should pay attention to your YouTube data.

YouTube 52

YouTube Analytics Metrics Price 52

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Metrics 101

Metrics Influencer Marketing Survey 101

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page.

Small Business 100

Small Business Engagement Strategy Facebook 100

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Awario: Position your brand better What engages your social media best?

Advertising 105

Advertising Social Media Strategy Tools 105

Oktopost

MARCH 10, 2022

We are judged by results and the decisions we make about where to invest to get the highest return. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Otherwise, it’s time to whip out your calculator, and perform a social media audit.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 111

Analytics Instagram Tools Hashtag 111

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Sentiment 112

Sentiment Banking Patterns Hotels 112

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. If your answer is anything other than “yes”, you need this social media strategy deck.

Template 97

Template Templates Social Media RFP 97

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 104

Social Media Team Social Media Management Report 104

Ignite Social Media

AUGUST 14, 2023

Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. However, we’ve learned hard lessons over the years that there are many situations in which a brand should not hire a social media agency. In that case, you may want to engage a social media marketing agency.

Social Media 147

Social Media Marketing Cost Team 147

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. So, let’s dive into the nuts and bolts of how AI is benefiting marketers and how you can use it to your full advantage. The only constant in life is change.

Sentiment 133

Sentiment Marketing Analysis Loyalty 133

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 104

Influencer Brands Collaboration Authentication 104

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 108

Influencer Marketing Collaboration ROI 108

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. With this mix of unique FOMO-driven content, you probably already know Stories are an important channel to tackle as part of your Instagram strategy.

Analytics 75

Analytics Instagram How To Metrics 75

Ignite Social Media

NOVEMBER 2, 2021

It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. Empowering yourself with the right questions can help you understand if you have the right team managing your social media marketing. So… what are the right questions?

Social Media Management 212

Social Media Management Questions Social Media Metrics 212

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content.

Conversation 91

Conversation Video Tips Embedding 91

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. They want to feel like your first priority.

Social Media 126

Social Media Sentiment Data Team 126

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). As a result, the influencer marketing metrics you track will play a crucial role in your business success. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started.

Social Media Management 126

Social Media Management Cost Social Media Price 126

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.”

Team 148

Team Marketing ROI Training 148

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.”

Team 147

Team Marketing ROI Training 147