SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Sentiment 111

Sentiment Banking Patterns Hotels 111

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

Statistics 107

Statistics Skills Analytics Press Release 107

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

MAY 4, 2023

The giants in the social media industry, like Keyhole, Hootsuite, Sprout Social, etc., As someone who’s spent a fair share of time working with social media analytics, I’m no stranger to the world of Twitter analytics tools. At Workello, we rely on a variety of tools for Twitter analytics.

API 52

API Price Marketing Analytics 52

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Social media analytics.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Keyhole.co

MAY 30, 2023

Oftentimes, you see a handful of players dominating a particular industry despite having so many brands offering the same thing. You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. How to identify competitors in your industry?

Analysis 52

Analysis How To Marketing Price 52

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. The importance of social listening for B2B marketing.

B2B 90

B2B Marketing Sentiment Influencer 90

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Litmus ).

Social Media 277

Social Media Tips Marketing Mobile 277

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Keyhole.co

MAY 31, 2023

You should start measuring your social media statistics with that of the set benchmarks across your particular industry. Research your industry Researching your industry is important to navigate the vast sea of information to find the right competitors to benchmark against. Now how would you do that?

Social Media 52

Social Media Strategy How To Analysis 52

The Realtime Report

AUGUST 8, 2012

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

ROI 191

ROI Mzinga Analytics Social Media 191

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. billion users.

B2B 151

B2B LinkedIn Facebook Statistics 151

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 93

Analysis Report Examples Tools 93

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. Social media and B2B marketing are a better pair than many business people think. It would be best if you also chose analytical tools to measure your performance. LinkedIn marketing has great potential that should be used.

B2B 130

B2B Social Media Strategy How To 130

Talkwalker SM

MAY 26, 2016

You should have already heard this statistic: over 1.8 Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. billion pictures are shared online every day.

Analytics 68

Analytics Influencer Apparel Airlines 68

Keyhole.co

OCTOBER 16, 2023

Just consider some recent statistics, as cited by Forbes: More than three out of four businesses now include social media as part of their customer outreach efforts, while nine out of 10 customers follow at least one business or brand’s social media activity. What is a social media marketing agency? The question is, where to start?

Social Media 52

Social Media Marketing How To Cost 52

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Social media can provide a level of transparency to an industry that is often perceived as opaque. billion in 2020.

Platform 86

Platform Social Media Insurance Education 86

Keyhole.co

FEBRUARY 19, 2023

The finance industry is fast-paced and competitive. Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. So if you feel like your marketing campaigns aren’t converting, reassess your content first with social media analytics.

Brands 52

Brands Content Marketing Insurance 52

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 80

Template Templates Social Media RFP 80

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing. Conversions.

How To 102

How To Marketing Notification Case Study 102

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish?

B2B 62

B2B Metrics Comparison Education 62

The Realtime Report

JUNE 24, 2014

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase.

Apple 180

Apple Statistics Mobile Social Networking 180

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Oktopost

SEPTEMBER 4, 2019

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. SimilarTech.

Software 82

Software Research Marketing Price 82

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Pixlee

FEBRUARY 14, 2022

TikTok’s meteoric rise has left marketers scrambling to figure out how to harness the platform’s power to their advantage. Based on an analysis of over 10,000 posts, Influencer Marketing Hub compiled the following global average for best posting times: Monday: 6:00 AM, 10:00 AM, 10:00 PM. Open the Analytics Dashboard.

Analytics 85

Analytics Statistics Activities Data 85

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JUNE 13, 2023

As per the latest social media statistics , LinkedIn witnessed an outstanding 22% engagement soar in 2022. No wonder why more than 90% of marketers are active on LinkedIn to boost brand awareness and win leads. No wonder why more than 90% of marketers are active on LinkedIn to boost brand awareness and win leads.

LinkedIn 52

LinkedIn Analytics Metrics Guidelines 52

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. As of the end of 2018, it boasted over 2.32 billion monthly active users.

CPC 111

CPC Facebook Marketing Advertising 111

Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). This introductory question is a classic interview kickoff—no matter what kind of job you’re interviewing for, it’s standard that you’ll be asked how you got your start in the industry.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Social Media Strategies Summit

FEBRUARY 4, 2021

In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. 89% of B2B marketers turn to LinkedIn for lead generation.

B2B 130

B2B LinkedIn Strategy Brands 130

Pam Moore

AUGUST 17, 2020

At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. LinkedIn is the #1 driver of highly qualified leads for our Digital Media and Branding Training and Consulting Agency, Marketing Nutz.

LinkedIn 78

LinkedIn Tips Brands Training 78