Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. As long as text analytics remains an active area of research, today's products won't be as good as next year's, either. At what level is sentiment scored and reported?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Sprout Social

FEBRUARY 8, 2024

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. SEO competitors—businesses that outrank you in search engine results—can also be indirect competitors. How to create a competitor map Analyze and visualize your brand’s competitive intelligence with these steps: 1.

Comparison 106

Comparison Analysis How To Sentiment 106

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Sprout Social

NOVEMBER 21, 2023

Or, competitive monitoring could reveal your competitor is ranking on search engines for several high-volume keywords related to your niche. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors. Use Premium Analytics to access more insights with interactive charts and graphs.

Sentiment 93

Sentiment Metrics Analysis Trends 93

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. A few things: I believe the problems in this space are not just smart Engineering problems. We are an engine!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

DECEMBER 29, 2022

Meet #Yardrunners 2021: former student-athletes turned pharmacists, entertainers, engineers, entrepreneurs, and the world’s next leaders coming out of Historically Black Colleges and Universities. The key to online brand reputation management is to be proactive on social by building your brand and monitoring sentiment.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. But that’s not all you can do. We know the saying, “All PR is good PR.”

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis. Social media monitoring can tell you in broad analytical strokes how many mentions you’re getting, whether you gained more followers this month over last month and other statistical facts.

B2B 89

B2B Marketing Sentiment Influencer 89

Keyhole.co

SEPTEMBER 12, 2023

Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities. It offers a self-learning engine to discover the best content ideas in seconds. Keyhole Apart from being a stellar social listening and auto-posting tool, Keyhole also shines in its analytics and reporting capabilities.

Tools 52

Tools Social Media Curata Price 52

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. was “powered” by Canada’s Christmas spirit.

Data 230

Data Sysomos Sentiment Analytics 230

Sprout Social

MAY 24, 2022

Search engine results. The goal of earned media is to ensure sentiment around your brand is positive. You can monitor this holistically using a sentiment analysis tool or you can break it down by source. Sentiment data. When you’re ready, report on your efforts using this social media analytics template.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Keyhole.co

MAY 12, 2023

SEO optimization Do you regularly optimize your website to rank higher in search engine results pages? This is best for understanding how your website performs in search engines and identifying areas for improvement. Web analytics tools: They let you see how much traffic your website gets from specific keywords.

Tools 52

Tools Strategy Marketing Analysis 52

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Connect social media to SEO activities to increase SEO.

ROI 100

ROI Platform Storify Sentiment 100

Sprout Social

SEPTEMBER 18, 2023

Business intelligence : Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis. Marketing technology: Influencer management platform and social media analytics tools. Our AI Assist functionality helps you write robust customer responses quickly.

Marketing 127

Marketing How To Sample Samples 127

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. We specifically look at the impact on IT&T, development and engineering. So has Bard, Adobe and others. Jobs, automation, compliance impacted by AI.

API 52

API Case Study Training Conference 52

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Deep dive into the sentiment of every online conversation around your brand. So, monitor customer reviews on your social media channels, third-party sites, and search engines. So, give your customers a reason to gush about you.

Reputation 59

Reputation Brands Construction How To 59

ProBlogger

DECEMBER 6, 2022

Artificial intelligence (AI) is increasingly being used by bloggers to automate mundane and time-consuming tasks, such as optimizing blog posts for search engines, finding content ideas, and curating content from other sources. One of the most common uses of AI for blogging is to optimize content for search engine optimization (SEO).

Curation 38

Curation Sentiment Curata Blogger 38

Ignite Social Media

OCTOBER 4, 2016

socialmention is a similar alternative and offers slightly more analytical benefits than RSS Owl and Google Alerts. socialmention is a “real-time social media search and analysis” tool that acts like a search engine. In addition to a list of mentions, it provides some light analysis such as sentiment, top keywords, and top users.

Tools 152

Tools Social Media RSS Analysis 152

Sprout Social

NOVEMBER 2, 2023

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Analytics tools for your website or app are your best bet for such data.

Examples 100

Examples Template Templates How To 100

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

ROI 101

ROI Analytics Influencer Campaign 101

Unmetric

SEPTEMBER 9, 2019

Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours. G2Crowd Rating: N/A.

Tools 85

Tools Hitwise Analysis Price 85

Socialmedia.biz

JUNE 22, 2018

Lifting the hood of the social media engine allows networks to see sentiment and engagement behind their most recent posts. A combination of social analytics tracking as well as understanding Google Analytics traffic can give networks a better sense of how popular individual posts are amongst the core audience.

Social Media 68

Social Media Sentiment Hashtag Influencer 68

Webbiquity SMM

SEPTEMBER 16, 2013

The point that sentiment tracking is important (thought challenging to do accurately) in providing context around social mentions is well taken, but still: if you’ve got an active social media marketing program going and aren’t getting social mentions, that’s a critical signal that something is wrong. Social Mentions.

Metrics 195

Metrics Marketing Class ROI 195

Keyhole.co

SEPTEMBER 12, 2023

It tells the search engine to dig out content with the exact phrase as it’s entered, in the same order. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above). Look for platforms with automated social listening and analytics for a streamlined process.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

OCTOBER 14, 2021

We understood that only authenticity would engineer this loud silence—a loud silence that simply points to the fact that this is how it always should have been.”. Native analytics tools can help illuminate what your audience is talking about right now, but if you want to get even more specific, you’ll need a social listening solution.

Brands 136

Brands Authentication How To Apparel 136

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. Real-time trending and sentiment charts. Viral Analytics Integration.

Platform 104

Platform Sentiment Press Release Technorati 104

Webbiquity SMM

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. The only caveat is that this may whet your appetite for the full version (see below). Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here. Analytics automation does the heavy-lifting for you.

Team 106

Team Hubspot Marketing SMS 106

Keyhole.co

MAY 30, 2023

Use search engines and social media to research businesses that offer similar products or services. Make sure you add the social media profiles of your competitors to a competitor analytics tool like Keyhole. Next up is organic presence on search engines. What messages are they promoting in their ads? Are they posting regularly?

Analysis 52

Analysis How To Marketing Price 52

Twist Image

JUNE 12, 2014

My good friend Avinash Kaushik (digital marketing evangelist at Google and author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) often sends me a note when I''m being a little too angry or pessimistic about our industry on this blog. How important is sentiment in the evaluation of a brand''s value? brand sentiment.

Data 101

Data Marketing Sentiment Advertising 101

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206

Direct Marketing Observations

SEPTEMBER 30, 2014

I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. Maybe not so much in an analytical way but we do measure our daily outcomes. Was it fun? Did we lose? Was it worth it?

Sentiment 196

Sentiment ROI Company Strategy 196

Josh S Peters

APRIL 15, 2010

A good explanation for the advanced search is at [link] Another option is now [link] Gilbert L A more comprehensive option is Kurrently at [link] - a real-time search engine for Facebook and Twitter. I’ve put together a list of 50+ sites that you can use to help you find who or what you’re looking for.

Twitter 259

Twitter Directory Mashup Microblogging 259

Bill Hartzer

MAY 26, 2010

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

Cymfony 152

Cymfony Social Media Tools SM2 152