Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

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Metrics Analytics YouTube How To 145

Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. So if you’re trying to learn more about it or you’re just curious, read this definitive guide on influencer marketing to learn everything about it.

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B2B Influencer Marketing ROI 59

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. I can tell you answering any of these questions requires some soul searching. A home run in B2B social media from an engagement standpoint for some companies might be 1%.

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Social Media B2B Metrics Analytics 164

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. You’re probably already managing several social media platforms for your brand. Definitely. The TikTok opportunity.

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Questions Banking Insurance HootSuite 104

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. I work on all things social media strategy for the company. We get a lot of questions about social media from our audience. Set realistic social media content goals.

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Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

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Analytics YouTube Video Embedding 142

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Sprout Social

MAY 14, 2020

Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. What is social media engagement? What ideas?

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Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? From the drop-down menu, select the company page whose analytics you want to see.

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LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? From the drop-down menu, select the company page whose analytics you want to see.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Visually SM

AUGUST 19, 2020

But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business. By the end of this article, you will be able to understand: Why does a brand need a social media presence?

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Keyhole.co

NOVEMBER 8, 2023

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?

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Social Media Policies Guidelines Privacy 52

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

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Social Media Marketing How To Social Media Management 190

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

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Social Media Team Tools Strategy 119

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

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Hootsuite

JUNE 16, 2021

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. posts to their feed per day.

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Social Media HootSuite Statistics Template 145

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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Video Social Media How To Trends 128

Keyhole.co

DECEMBER 23, 2023

However, this did not deter the brand from embracing the same humorous approach on its social media accounts. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Here’s the total number of followers on Ryanair’s official social media accounts.

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Social Media Engagement Strategy Meme 52

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway? Hey, totally fair question.

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Advertising Campaign Social Media How To 145

Waxing UnLyrical

JULY 26, 2011

And everyone’s ekually krazy about social media measurement. And given how kontroversial Klout is, what better guest to address their questions? asked a good question: “How can people use their Klout scores to benchmark and improve overall engagement/activity?&#. (I Here’s a sample of the chat: 1.

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Klout Social Media Foursquare Metrics 194

Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Social media marketers know that it’s not how big your audience is, but the way they engage with your content.

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Social Media Analysis How To Analytics 84

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. Automating likes and comments is a recipe for a potential social media crisis.

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Instagram Tools Strategy Hashtag 115

agora pulse

JUNE 29, 2020

That’s where social comes in! Check out these tips about social media for universities. Students are frequent users of multiple social media platforms, and many are often using a combination of social platforms daily that likely include Facebook, Instagram, YouTube, and TikTok at the least.

Social Media 104

Social Media Engagement How To Groups 104

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

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Analytics Radian6 Eventful Sentiment 164

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

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Tools Social Media Sentiment Price 52

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. There is no one-size-fits-all definition for social “success.”. on social media. 1: Define your social media goals!

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Social Media How To Metrics Analytics 99

agora pulse

OCTOBER 19, 2017

And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure? Web Traffic. Is it working?

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Social Media CPI URL Social Media Management 133

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Good questions! Why do a SWOT analysis on social media?

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Analysis Social Media ROI How To 87

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Keyhole.co

OCTOBER 16, 2023

To say that social media has revolutionized the commercial landscape would be a massive understatement. In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. The question is, where to start? What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Hootsuite

MAY 3, 2022

AI-powered content creation: You’ve definitely heard about it, but should you use it? From social content to emails to blog posts to sales pages, digital marketing just requires So. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

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Social Media Management Tools Social Media Content 96

Direct Marketing Observations

FEBRUARY 21, 2012

4 years ago, we were still fixated by the numbers, and the bulk of measurement questions still consisted of “how many”, but “who and why” are starting to become more of a focus in social. Consider this blurb from 10 Ways Social Media Will Change In 2010.

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Data Social Media Radian6 ROI 197

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

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Questions Social Media Consultant Education 160

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. Their main question was how to evaluate influencers. Introduction to working with social media influencers. The influencers found them!

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Influencer Social Media How To Campaign 104

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. Question: I have a wordpress blog and am considering hosting it myself so that the site name looks more professional.

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Questions WordPress Postrank Blogger 167

SocialFish

SEPTEMBER 21, 2010

I just noticed it’s been eight months since our Social Media Managers interview series ended. we’ve added a Social Media Mavens group to YAP, for anyone doing the work of social media for their orgs. Who does social media for your association? One person or several?

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Social Media Case Study Social Media Management Travel 181