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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

Metrics 268
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What is attribution modeling for social media marketing?

Sprout Social

They can be as easy as checking referral sources of a web purchase or as difficult as needing a data analyst to do it all for you. It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. Use surveys.

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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using a rigorously controlled, randomly sampled panel of 3,000 Americans to produce The Social Habit. White paper summary, including actionable recommendations and insights for companies.

Brands 114
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This Week in Social Media – 8/7/2013

Social Media Marketing

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. Surveys and third party research are falling, with social data and the interrelation of online channels up. A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper. Is social media ROI attainable?

ROI 138
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Image source: [link].

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Image source: [link].