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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

Metrics 268
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Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook.

Data 262
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How the Sprout Social Salesforce integration strengthens your team

Sprout Social

This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. Dealing with internal data silos and inefficiencies (17%). Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. The good news?

Team 111
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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. They know their Google Analytics and other website data and analytics is a gold mine. Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 167
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Getting Smart with the Data: Measuring PR and Social Media

Proactive Report

Back in the summer a bunch of very smart PR and research folk met in Barcelona to discuss PR measurement at the International Association for Measurement and Evaluation of Communication (AMEC) summit. One of the important ways analytics affects our profession is in the development of content. Social media can and should be measured.

Data 75
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What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

Computer Writing and Research Lab. In this white paper, I take a postcritical stance (Selber 2004). the new jobs require a good deal of formal education and the ability to acquire and to apply theoretical and analytical knowledge. in which individuals characterize parts of a large data set for their own use.

Research 190
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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. When people research products and services they want to buy, where do they look?

Brands 114