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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Google Analytics can be an unlikely ally here. That’s why you shouldn’t entirely rely on historical data to inform future decision-making. Sound familiar?

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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 138
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

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Top 10 Demand Generation Tools for 2024

Oktopost

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. What is a Demand Generation Tool?

Tools 62
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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.

Strategy 129
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5 Ways Social Media Data Can Help Your Business

Pixlee

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. Why Should You Care About Social Media Analytics? Ways Social Media Data Can Help. Why did it happen? What are the chances of it happening again?

Data 52
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5 Ways Social Media Data Can Help Your Business

Pixlee

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. Why Should You Care About Social Media Analytics? Ways Social Media Data Can Help. Why did it happen? What are the chances of it happening again?

Data 52