Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. What is Social Media Analytics? Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Learn more about social media analytics here.

Research 123

Research Social Media HootSuite Marketing 123

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite 2021 Social Trends Survey. Are you integrating social data into the rest of your business?

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Download this checklist designed to help businesses meet the needs of their customers on Instagram. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This year, the social media industry placed higher emphasis on collecting and analyzing social data , so we included two new categories to gauge whether they presented challenges to marketers.

Marketing 158

Marketing Software ROI Comparison 158

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Download now.

Instagram 117

Instagram HootSuite UGC Influencer 117

Convince & Convert

DECEMBER 15, 2023

Get creative with data-driven collaborations that resonate with your audience When most people think of Zillow, it’s typically thoughts of browsing for their dream home, or researching their next real estate move. In 2024, it’s time to truly know your audience by tapping into data. What else is important to them?

Brands 148

Brands Marketing Real Estate Collaboration 148

Hootsuite

JULY 21, 2022

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. And make sure you also try out our free and easy-to-use calculator to see how your efforts are paying off.

ROI 113

ROI HootSuite Cost Campaign 113

Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . You now have the data. Facebook’s demographic data allow you to use their knowledge to inform your PR and marketing choices and tailor the type of content you share in your posts, stories, and ads. 2023 is right around the corner. Build a community of loyal advocates.

Marketing 105

Marketing Skills Guidelines SEO 105

Hootsuite

MAY 17, 2021

When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. Basically, they’re tracked data related to a company’s presence on individual platforms like Facebook, Twitter or Instagram, or across all social platforms collectively. State the KPI’s objective.

Social Media 145

Social Media HootSuite Metrics CPC 145

Hootsuite

JULY 15, 2019

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Download the Facebook Pages Manager app to track activity, see insights, and reply to customers on the go. Facebook page apps for surveys and promotion. Create your own survey or base one off of a template.

HootSuite 111

HootSuite Facebook Template Templates 111

SocialFish

DECEMBER 24, 2019

They help to plan and execute mailings, work with the recipient database, track analytics. There are marketing mailing systems with built-in email editors and integration with various testing systems, analytics, and other email sending systems. Therefore, regularly conduct surveys on the site and in the mailing lists.

Tools 147

Tools Marketing Template Templates 147

Hootsuite

APRIL 29, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. An Official Account allows your business to send up to 500 targeted messages per month, and provides you with access to user trends and analytics data. Download the LINE Official Account app.

Brands 119

Brands HootSuite Yahoo Survey 119

Hootsuite

MARCH 2, 2023

Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. For example, you can use chatbots to recommend products based on purchase history, personal preferences, and demographic data. What are automated DMs?

Social Media 131

Social Media How To Discount FAQ 131

Hootsuite

SEPTEMBER 29, 2020

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. It’s no surprise that the Altimeter survey found customers and a brand’s community to be the main audiences for social media. Source: Oracle Data Cloud. Not everyone understands social media data as well as you do.

ROI 145

ROI Social Media Tools HootSuite 145

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market. What is social media market research? With over 3.6

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

MAY 5, 2020

For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. Download the Sprout Social Index™. 56% of marketers use social data to understand their target audience.

Skills 133

Skills Class Data Team 133

Hootsuite

FEBRUARY 24, 2021

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Skill expectations are high, ranging from copywriting to videography and mastery of various analytics and creative platforms. Common social media questions.

Questions 141

Questions Social Media HootSuite Marketing 141

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This year, the social media industry placed higher emphasis on collecting and analyzing social data , so we included two new categories to gauge whether they presented challenges to marketers.

Marketing 103

Marketing Software ROI Analytics 103

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Hootsuite

JANUARY 10, 2024

If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer. Bonus : Download this free cheat sheet with 250 professionally engineered ChatGPT prompts that will help you be more productive at work and in your daily life.

Tools 99

Tools HootSuite Price Marketing 99

agora pulse

NOVEMBER 12, 2019

The following features make it an effective lead-capturing tool: It can be easily integrated with popular email marketing service, such as MailChimp, AWeber, and Campaign Monitor, which allow you to extract subscriber data with ease. Analyze user journey using Google Analytics and insert pop-ups. In Conclusion.

Organization 89

Organization Social Media Discount Survey 89

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. Use analytics and data to make smarter decisions. Do your research. Check out our newest video for more practical tips!” “Get

Tips 98

Tips Content Press Release Marketing 98

Hootsuite

NOVEMBER 25, 2019

million in the 12 months before the Putnam survey. Bonus: Download Hootsuite’s annual report on social media trends for financial services and insurance in 2019. Get access to internal benchmarking data for 100+ organizations, extensive interviews with industry experts, and more. Download the report now!

Social Media 144

Social Media Insurance Tips HootSuite 144

Hootsuite

MAY 28, 2020

Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. Because Twitter does not publish general monthly active user data (MAU), this figure is based on the platform’s advertising audience reach. 7% vs 8% ).

Social Media 145

Social Media Twitter HootSuite Marketing 145

Josh S Peters

FEBRUARY 1, 2013

This week we have some great articles covering the worlds of search and social and we also have a great ebook download about social business from SpreadFast. The Social Business Textbook (download) by SpreadFast. With 3 years of data, we are starting to see some trends, all of which look like good news for social media professionals.

Mobile 156

Mobile SEO eBook Hosting 156

Razor Social

JUNE 6, 2018

Here are 7 website analytics tools that are useful and worth exploring. The big bonus is that you can filter all this data with behavior tags, or compare historical data. Here are some other useful website analytics tools available: Heatmaps. Form Analytics. Most are free and some have a free component to them.

Analysis 111

Analysis Tools Analytics SEO 111

Hootsuite

MAY 9, 2023

A 2020 Statista survey found that for every U.S. You can use tools like Google Analytics or Hootsuite Insights to gather data about your audience’s demographics, interests, and behavior to tailor your content to their needs. Downloadable templates, helpful guides, and valuable stats are all great ways to earn those shares.

Tips 98

Tips Content HootSuite UGC 98

Hootsuite

FEBRUARY 24, 2023

Note: As part of the sunset, Salesforce plans to delete all Social Studio customer data. We recommend downloading your data from Social Studio soon to make migrating easier. Here are a few more of the top features you’ll find in Hootsuite Analytics. Hootsuite is the overall best Social Studio replacement.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. Finally, we pored through the latest data from respected research organizations, like: Deloitte. The CMO Survey. Why We Compete at The Data Open. GlobalWebIndex.

Trends 145

Trends Social Media CPA Sports 145