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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other).

Adwords 278
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How to analyze customer reviews for brand insights

Sprout Social

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Review analysis guides you toward the things that strengthen and weaken your brand image.

Review 128
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The role of AI in creating a more human customer experience

Sprout Social

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly.

Sentiment 105
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Selling on Instagram: Everything you need to know

Sprout Social

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. A bonus of using these types of Instagram social selling tools includes advanced analytics and user-generated content curation. Sure, retail giants might solely post promotion content.

Instagram 112
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Three Steps to Monetizing Your Data through Customer Intelligence

The Realtime Report

Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. In today’s world, competing on price alone cannot win at checkout. Start small with several test and see how they perform.

Data 79
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

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How to become a social media manager: 6 Tips from experts

Sprout Social

While working in retail, I began to finesse my content and grow my audience so I could demonstrate my potential without professional social experience. Social analytics proficiency. All of our experts agreed social analytics skills are a requirement for social media managers. pic.twitter.com/ouftKGhqJS.