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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

That is, you need it as part of your digital marketing strategy for 2022. Apps like TikTok, Instagram, and Twitch are all competing with YouTube for an overlapping audience. Mobile Adoption Continues To Drive Video Adoption. Increasing mobile adoption is driving video adoption. You need YouTube.

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What’s the best way for brands to use Instagram video?

Sprout Social

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. But what separates Instagram video from that of competing social networks? The platform recently rolled out Instagram Reels , coupled with music and editing features that compete with the likes of TikTok.

Instagram 143
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5 Ways to Improve Your Content Strategy

Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. CONTENT STRATEGY AS A COMPETENCY. Altimeter ).

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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

Source: Meta Ads Manager Pros and cons of boosted posts Each of these socal advertising strategies has its own advantages and disadvantages. You don’t need any extra design, copywriting, or strategy skills beyond what you used to create the organic content for a boosted post, vs ad tools that work best with additional expertise.

LinkedIn 107
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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Competition is high—you need the right tools at your disposal to streamline your efforts and compete with millions of creators in the same space. Getting started with Creator Studio You can access Creator Studio from your desktop and mobile. Select each page to manage and monitor its content and analytics.

Instagram 106
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How Appification Is Transforming The Internet

The Realtime Report

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. Concurrent with the rise of mobile internet usage has been the rise of apps.

Mobile 111
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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

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