Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. Manual analytics are error-prone and don’t support growth.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 112

Influencer Tools Marketing Software 112

Direct Marketing Observations

JANUARY 17, 2019

As most marketers know by now, we are pretty far removed from “the what” and “the why” these platforms were built for in the first place. The way social networks are utilized now both from a marketing standpoint and a UX standpoint, has undergone an almost 360 degree change since those early years. Absolutely.

Social Media 189

Social Media Marketing Social Networking Compete 189

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

Strategy 52

Strategy Content Loyalty Marketing 52

Convince & Convert

NOVEMBER 13, 2017

This suggests that Instagram—not Snapchat—is the platform of the future for marketers. Instagram—not Snapchat—is the platform of the future for marketers. Instagram Stories gives users and marketers the best of both worlds—and users are responding. New Instagram Features for Marketers. Click To Tweet. Extended Stories.

Instagram 163

Instagram Marketing Analytics Influencer 163

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Competition is high—you need the right tools at your disposal to streamline your efforts and compete with millions of creators in the same space. You can easily switch between them.

Instagram 106

Instagram Facebook Marketing Features 106

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

B2B 62

B2B Marketing Apple Compete 62

The Realtime Report

AUGUST 28, 2020

Becoming an affiliate marketer can be the best way to start a side hustle and earn some additional income. For many, affiliate marketing is an easy income but for others, getting those earnings up there can be tricky. Check your analytics and make important some decisions. How To Increase Your Affiliate Earnings. Use Visuals.

Affiliate marketing 218

Affiliate marketing Comparison How To Newsletter 218

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 115

Compete Conference Organization Social CRM 115

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. However, if your CRM only has data gathered through form conversions and other direct interactions, it’s probably not fulfilling its true potential. Then you can manage all of your interactions and analytics from within the familiar environment of your CRM.

Social CRM 96

Social CRM B2B How To Patterns 96

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics.

Compete 160

Compete Analytics Analysis Sentiment 160

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Image via BigStockPhoto.com. highlight to tweet).

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This is just one tiny element of the beverage brand’s unique, creative, and strategic marketing brilliance.

Social Media 52

Social Media Strategy Sports Meme 52

Kikolani

DECEMBER 6, 2011

What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Search Engine Marketing vs. Social Media Marketing: The Showdown – How search engine marketing beats social media (and vice versa) and why you should be investing into both.

Analytics 118

Analytics Research Real Estate Google 118

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 97

Research How To Marketing Price 97

Sprout Social

AUGUST 17, 2022

These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. of interactions on a daily basis, it’s easy to lose track of key conversations. The same rings true for people asking for product recommendations.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 92

Analysis Report Examples Tools 92

Sprout Social

JUNE 27, 2023

It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Boost sales conversions Social proof is everything.

Review 127

Review Brands How To Analysis 127

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

Video 130

Video Social Media Wireless Marketing 130

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Convince & Convert

FEBRUARY 28, 2012

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.

CPM 137

CPM Compete Marketing Hubspot 137

Sprout Social

JUNE 26, 2023

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services. AI for visual content also includes video content analysis.

Sentiment 103

Sentiment Analysis Patterns Price 103

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics.

Compete 109

Compete Analytics Consultant Analysis 109

Buffer Social

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. Paid is focused on conversions, click-through rates, and costs-per-acquisition.”

Social Media 90

Social Media How To Skills Hubspot 90

Likeable

JUNE 18, 2019

Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. How can my average session duration only be 0:01 in so many cases in Google Analytics? Bounce Rate competes for this distinction, though. Google says there are only 6 conversions there, and Facebook says 12. That’s all junk, isn’t it?”.

Metrics 72

Metrics Marketing Analytics Video 72

Hootsuite

MARCH 27, 2024

On Meta, the ad objectives for boosted posts are: post engagement thruplays (for video posts) profile visits link clicks, or messaging conversations started. But the conversion-oriented objectives like leads and sales are still unavailable for a LinkedIn boosted post, vs ad campaigns created in Campaign Manager. See it in action.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. Establishing your presence on social and responding to comments makes you part of the conversation. Use the analytics feature to tailor your social media marketing strategy and prove ROI. And we agree!

Features 100

Features Social Media Curation Geotagging 100

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. So what does this all of this mean for you, dear marketer?

Trends 87

Trends Instagram Marketing Influencer 87

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. However, views have become a less important indicator to marketers and advertisers in recent years. Vine (6-seconds).

Video 133

Video Marketing Vimeo YouTube 133

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Buzz Marketing for Technology

FEBRUARY 15, 2012

In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. These applications of social media analytics only scratch the surface though. Pulling the plug on your development efforts could potentially save millions of dollars.

Process 205

Process Analysis Compete Data 205

Ignite Social Media

APRIL 9, 2019

The three scoring methods are quality, so the quality of your ad compared to competing ads for the same audience. Engagement Rate & Conversion. Second is engagement rate, the rate of engagement your ad has compared to competing ads for the same audience. Lots of same audiences there. Watch Outs for Metrics Updates.

Metrics 112

Metrics Facebook Compete Conversation 112

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150