Keyhole.co

AUGUST 28, 2023

Manual analytics are error-prone and don’t support growth. So, you need credible YouTube analytics tools to assess your channel’s performance and bring data-driven improvements. In today’s article, we discuss the significance of YouTube analytics tools and how you can choose the right one for your brand.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Are your Twitter posts generating any clicks?

Analytics 104

Analytics Twitter Tools Strategy 104

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

Hootsuite

MAY 15, 2023

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. In a centralized corporation, the company owns all locations (or branches) and there is one chain of command. In contrast, an individual or another company owns each franchise company location.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Plus, you already know the content resonates with your audience.

Social Media 109

Social Media Insurance ROI Meme 109

Sprout Social

AUGUST 31, 2016

As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. A Closer Look at LinkedIn® Analytics. Better target your content for maximum impact.

LinkedIn 91

LinkedIn Report Company Aggregator 91

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. ” white paper.

ROI 138

ROI Social Media Social CRM Survey 138

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. A vanity metric is a social media metric that looks impressive at a glance but doesn’t necessarily indicate a company’s overall success in reaching its goals. But the goal of the company is actually to sell alarm clocks. Clear data. Actionable insights to help you grow faster.

Metrics 107

Metrics Examples Marketing HootSuite 107

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. In simpler terms, ROI tells you if your campaign is paying off.

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

MAY 3, 2021

And they work with Google Analytics. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. UTM parameters work with analytics programs to give you a detailed picture of your social media results.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Tools 62

Tools B2B Hubspot Analytics 62

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Hootsuite

MARCH 26, 2024

Whether you’re on a five-person social team for an enterprise-level company or you’re a freelance social media manager , social media management is all about collaboration. A built-in content planner also helps maintain a consistent publishing schedule by making it easy to spot any gaps in your schedule. Clear data. Try it free today.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Keyhole.co

OCTOBER 20, 2022

Keyhole is a real-time conversation tracker that provides social listening, influencer, and profile social media analytics across platforms such as Facebook, Twitter, Instagram, etc. For example, if Company A posted on Facebook to their 10,000 fans and received: 200 likes 100 comments 50 shares. That would gain a high engagement rate.

Engagement 105

Engagement Metrics ROI Comparison 105

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. With automation tools, companies can target a larger range of customers and prospects across a range of channels. Why use marketing automation?

Team 108

Team Hubspot Marketing SMS 108

agora pulse

AUGUST 6, 2020

Whether you’ve worked in social media for a few months or a couple of years, you might anticipate solely of being charge of key tasks like: Publishing social media posts. Scheduling content to publish at optimal times. Research and analytics. Reporting on social media ROI. Familiarity with social media analytics.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off. 39% said a lack of analytics, expertise and/or resources. What Is Social Media ROI?

ROI 40

ROI Social Media Analytics Cost 40

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. With some plans, you’ll also have to pay extra to publish on your social media networks. On top of that, all Hootsuite accounts let you publish on social media with no extra fee. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. Best times and content types to publish.

Report 147

Report Social Media Metrics Aggregator 147

Keyhole.co

SEPTEMBER 12, 2023

They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. Scheduling and Publishing Tools Have trouble scheduling your posts in advance? You can add all your social media channels to Keyhole’s social publishing and manage your posts from a centralized dashboard.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Sprout Social

JULY 19, 2023

Why social video conversion rate matters Social media conversion rates help demonstrate the return of investment (ROI) of social media by connecting your team’s efforts to larger business initiatives like purchases, product launches, partnerships and customer acquisition. Leverage native YouTube analytics to help you analyze your tests.

Conversation 89

Conversation Video Tips Embedding 89

Keyhole.co

SEPTEMBER 12, 2023

Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities. Content Scheduling and Publishing Tools Planning and publishing bulk content at the right time is a task of precision. Here, an AI-powered scheduling and publishing tool can be a game changer.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

JANUARY 18, 2017

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. We understand why. But now you call the shots.

ROI 40

ROI URL Analysis Campaign 40

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

JUNE 26, 2023

Total Followers = the number of people who follow your account For example, if Company A posted on Facebook to their 10,000 fans and received: 200 likes 100 comments 50 shares This means that their total engagement would be 350 (200+100+50). Related Articles: How Do I Calculate Social Media ROI? And there you go!

Engagement 52

Engagement How To Metrics ROI 52

Sprout Social

JULY 30, 2019

In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals. Consider these as the basic metrics to build your approach to social media analytics around. How to Mine Your Social Media Data for a Better ROI. In Twitter, you navigate to Twitter Analytics.

Metrics 108

Metrics Social Media Analytics Report 108

Unmetric

JULY 16, 2019

You can derive creative inspiration from outliers and figure out how you can use similar Posts to improve your social ROI. Why is a smoothie and juice company talking about Instagram being down? With Unmetric, you can detect: Post/Tweet storm: A brand publishes multiple Posts or Tweets in a week. I’ve detected an outlier.

Social Media 89

Social Media Publishing ROI Analytics 89

Sprout Social

APRIL 6, 2023

A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). Let’s say you run a podcast and want to publish two episodes in the coming month. This will ensure that your content is published regularly and on time.

Content 81

Content Collaboration Project Template 81

Pixlee

APRIL 26, 2021

Luckily, with Google Analytics’, you can glean a lot of helpful insights—but going one step beyond, how do you use those insights to make actionable changes to convert more shoppers on your site? CXL institute states that 55% of companies plan to spend more on conversion rate optimization. Define Your Conversions.

Conversation 98

Conversation UGC How To Analytics 98

Sprout Social

SEPTEMBER 30, 2020

In this article we’ll expand on those steps and demonstrate how Sprout can help you optimize your strategies, determine what content to invest in and measure ROI. First things first; make sure your LinkedIn Page is complete with accurate, relevant and up-to-date company information. Complete your LinkedIn Page.

Organization 101

Organization LinkedIn Strategy Social Media 101

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. This includes answering questions and publishing educational content to nurture leads. Tie your social presence to actual business results with analytics and reporting. If not, you totally should!

Team 109

Team B2B Platform Analytics 109

agora pulse

DECEMBER 22, 2020

I work on all things social media strategy for the company. My advice is to test out each platform and make it your goal to find a select group of social media channels that will really make an impact for your brand and drive ROI. But when we tested it out as a new channel for AppSumo, it didn’t give us the ROI we hoped for.

Social Media 126

Social Media Strategy Content How To 126