Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

APRIL 29, 2024

Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. Sprout Social With integrations to platforms like Google My Business, Yelp, TripAdvisor, Facebook and Glassdoor, Sprout Social helps users centralize their social media and review management.

Reputation 85

Reputation Brands Sentiment Survey 85

Janet Fouts

DECEMBER 9, 2012

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Thinking of making the move from Facebook Pages to Google communities?

Communities 131

Communities Google API HootSuite 131

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Webbiquity SMM

MAY 9, 2023

For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. This will not only solidify your brand voice but build community engagement as well. Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits.

Social Media 267

Social Media Tips Marketing HootSuite 267

Waxing UnLyrical

FEBRUARY 13, 2015

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: get familiar with Google Analytics, blah blah blah.

Analytics 100

Analytics Case Study Proposal Consultant 100

Webbiquity SMM

NOVEMBER 15, 2022

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms. Focus on community engagement.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them. information in your Facebook analytics.

Analytics 72

Analytics Facebook Overview Metrics 72

Firebelly

NOVEMBER 8, 2011

Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! Many people have been boasting the potential search engine optimization advantages these Google+ Pages will have, but there are 5 important things Facebook Pages have that Google+ Pages currently do not. Vanity URLs. Multiple Admins.

Google 227

Google Brands Comparison Policies 227

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Communities 100

Communities Tips Metrics Community building 100

Kikolani

OCTOBER 10, 2011

This post will guide you to the right fields to optimize for the best possible search optimization of your social media profiles on Google+, Facebook, Twitter, LinkedIn, and more! How to Set Up Google Analytics on Your Website – This post will help you set up Google Analytics in a few simple steps.

Analytics 113

Analytics SEO Social Media Google 113

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. Shonali kicked things off, predicting a growth in the number of those who will offer analytics. New trends? Any goals?”.

Communities 169

Communities Klout Trends Analytics 169

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 33,800.

Google 104

Google Tools Sample Samples 104

The Realtime Report

DECEMBER 9, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter'

Apple 149

Apple News Buy Tumblr 149

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 97

Communities Instagram Analytics Exercises 97

Convince & Convert

JULY 31, 2012

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. 4 Reasons Google Bought Wildfire. Google and Facebook aren’t exactly pals. But it’s brilliant. Access to Social Signal.

Google 164

Google Adwords Software Social Media Management 164

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. I picked up some awesome tips from the community on the power of data exports. Next, import the data into a Google Sheet, or open the data in Excel.

Analytics 110

Analytics Report Data Social Media 110

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. This couldn't be further from the truth.

Analytics 60

Analytics Data Training Marketing 60

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. ” You can find impressions in the “Reach” tab in YouTube analytics.

YouTube 99

YouTube Engagement Metrics Analytics 99

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. It also shows you have a growing community doing word-of-mouth marketing. You can also use Google Analytics for social media reporting and influencer marketing metrics.

Metrics 99

Metrics Influencer Marketing Survey 99

Proactive Report

JUNE 4, 2018

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. Build a community of like-minded individuals who have an affinity for your brand and know, accept, understand, and support the organization. Need help with data and analytics? 3 minute read. Your New BFF.

Analytics 51

Analytics Data Exercises Newsletter 51

Hootsuite

SEPTEMBER 14, 2023

Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked. With the insights they gathered, they were able to create more inclusive and targeted campaigns and boost sentiment among the LGBTQIA+ community from 10% up to 44%.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

agora pulse

JUNE 29, 2016

Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard. Community management. Best filters.

Analytics 66

Analytics Instagram Tools Geotagging 66

Sprout Social

NOVEMBER 9, 2021

That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. If you’re stuck on “when” or “how often” to upload, look no further than your own analytics. Regularly engage with your YouTube community. Verify your Google account.

YouTube 138

YouTube Tips Tools How To 138

yMarketingMatters

JUNE 20, 2014

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Building a community of disinterested, unrelated followers is ultimately useless.

Small Business 263

Small Business Social Media How To ROI 263

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Later

MARCH 22, 2021

Google Analytics’ “Academy for Beginners”. With Elise in your corner, you’ll be growing an authentic community in no time. . Sign up to take Elise’s free “How to Get Your First 1,000 Instagram Followers” workshop below: #2: Google Analytics’ “Academy for Beginners”. 7 Social Media Courses for Marketers.

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Idaconcpts

NOVEMBER 30, 2011

Google HQ is constantly looking for ways to improve the quality of searches. There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content. Quality of Posts.

SEO 147

SEO Google Klout Fashion 147

Waxing UnLyrical

MAY 1, 2020

And relationship building begins with consistent communications that puts community building at its core , well before an organization is in crisis mode. If you’d like to join us – it’s a wonderful community, if I say so myself! ”) to pseudo relational (“let us be your fake music therapist!”)

Consultant 205

Consultant Communities Community building Groups 205

agora pulse

FEBRUARY 19, 2020

The search algorithm update BERT helps Google better understand natural language for search results. Thanks to modern technology, today’s consumers like to speak their questions directly into a device, making it hard for Google to interpret a more spontaneous spoken query. So, what does this mean to marketers? BERT Update.

Conversation 151

Conversation Marketing Google Analytics 151

Sprout Social

SEPTEMBER 2, 2022

This social media training course covers every corner of social strategy—from choosing channels to managing communities. Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Google Digital Garage free webinars, workshops and live trainings. Google it…literally.

Training 117

Training Course Resources Social Media 117

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Waxing UnLyrical

APRIL 9, 2020

I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. But right now, you are literally competing not just with other IRL event producers, but the Facebook algorithm, Google spiders, and your grandmother’s neighbor who has just discovered hashtags.

Eventful 334

Eventful How To Energy Training 334

Jon Loomer

FEBRUARY 24, 2021

As I described it to my PHC – Elite community today, it’s as if we’ve known for months that we were going to get into a car accident, but we don’t know how bad it’s going to be. You can find this in Facebook Analytics. You can also use Google Analytics to figure this out, based on website activity.

Advertising 216

Advertising Facebook How To Privacy 216

Sprout Social

AUGUST 22, 2022

To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. 5 free YouTube features you need to use more often.

YouTube 72

YouTube Features Engagement Hashtag 72