Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget.

Marketing 130

Marketing How To Sample Samples 130

Social Media Strategies Summit

JANUARY 12, 2023

They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. Silos can be a challenge in any industry — let alone one with as many decentralized departments and units as higher ed.

Collaboration 224

Collaboration How To Education Team 224

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? And we’re here to say that we couldn’t be more proud of you.

Social Media 121

Social Media Tips HootSuite Marketing 121

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. This couldn't be further from the truth.

Analytics 60

Analytics Data Training Marketing 60

Sprout Social

FEBRUARY 12, 2024

They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. Partnering with influencers who exhibit fresh perspectives and innovative ideas by keeping up with industry changes also keeps your brand relevant and forward-thinking.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. From a young age I saw the power in social, and have wanted to be a part of the industry ever since.”. Successful creators don’t just churn out content, they inspire communities. Community management and engagement.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Convince & Convert

JULY 26, 2012

Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. Facebook Analytics documents the actions taken on your page as “Stories.”

Communities 124

Communities How To Community building Social Media Management 124

Webbiquity SMM

MAY 25, 2021

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

JULY 28, 2022

For example, when we launched the Sprout Community Hub , many of our teams came together to create the announcement video. If you decide to take the plunge, make sure to tie it back to content themes relevant to your community. Reaching out to creators and industry influencers. Film videos in a flash. Build a content equation.

Template 97

Template Templates Social Media Video 97

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

B2B 62

B2B Strategy Marketing Case Study 62

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. We share as a way to educate the entire industry, including you! Think Google Analytics. – Digital and visual storytelling.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Sprout Social

JANUARY 14, 2020

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Community management. As a community manager, you’ll focus on fostering relationships with your brand’s audience through additional channels like forums, newsletters and events.

Social Media Management 132

Social Media Management Social Media Skills Consultant 132

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics.

Metrics 223

Metrics ROI Consultant Eventful 223

Convince & Convert

OCTOBER 30, 2017

Industry terms and trends: 61%. Industry/brand influencers: 60%. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Industry Terms and Trends. Industry and Brand Influencers.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 111

Social Media Authentication Communities Campaign 111

Waxing UnLyrical

DECEMBER 28, 2019

Like many of my colleagues, I’ve worked in the greater PR & marketing industry for quite a while now. It’s been fascinating to watch the industry change thanks to the explosion of technology. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Exercises 155

Exercises Consultant Journal Energy 155

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. Consult our list of example CTAs to get started.

Social Media 126

Social Media Template Templates Skills 126

Keyhole.co

MARCH 2, 2023

Fortunately, in the same way that developments in technology gave us this complex slate of opportunities, advancements in software and analytics have made it simpler for interested parties to turn it to their advantage. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why real marketers are not afraid of data and analytics.

ROI 78

ROI Strategy How To Marketing 78

Waxing UnLyrical

JUNE 24, 2019

Micro influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist. The micro influencer is often more motivated to share knowledge and relevant information with their community. Then utilize Google Analytics to understand the effectiveness of your campaign. “We

Influencer 237

Influencer Authentication Survey ROI 237

Buffer Social

APRIL 13, 2023

Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy.

Social Media 86

Social Media Social Media Management Skills Survey 86

Buffer Social

JANUARY 18, 2024

To see this, head over to  Profile > Analytics > Profile views. From there, click on ‘Show more Premium analytics’ to get a breakdown of the top companies, locations, and industries who have looked at your profile. You can filter these by job title, location, and industry, too. 

LinkedIn 88

LinkedIn Review Badge Analytics 88

Waxing UnLyrical

OCTOBER 2, 2018

After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Ex: we often think of our target audience in PR, but if you don’t put yourself in the shoes of the larger industry/society, you may miss a relevant POV that could land you in hot water.

Committee 119

Committee Reputation Consultant Guidelines 119

Pam Moore

AUGUST 17, 2020

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. LinkedIn is the #1 driver of highly qualified leads for our Digital Media and Branding Training and Consulting Agency, Marketing Nutz.

LinkedIn 78

LinkedIn Tips Brands Training 78

Waxing UnLyrical

OCTOBER 26, 2016

My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. We didn’t want to talk to everyone in the industry since this wasn’t a survey. Dashboards.

Conversation 100

Conversation Project Metrics Survey 100

Hootsuite

JUNE 12, 2023

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy?

Consultant 105

Consultant Social Media How To Skills 105

Pam Moore

JANUARY 19, 2020

Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. The best marketers know that data and analytics are their best friend. Community still reigns and always will! Visual Search.

Trends 78

Trends Brands Marketing Influencer 78

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. Craft policies and train your team Start by consulting with your legal and compliance teams, and make them a key partner in validating the legality of your strategy, campaigns and content.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Sprout Social

JULY 30, 2020

Through Sprout Premium Analytics, we’ve been able to monitor the impact of this on impressions, reach and engagement. Throughout the pandemic, the 123 Internet Group’ s top priority was ensuring that their clients are staying connected with their customers and communities on social. Personal connections > constant sales messaging.

Retail 122

Retail Groups Groups Social Media 122

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social media analytics. Community management. Create community and brand loyalty. All in a day's work.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pam Moore

MARCH 19, 2020

Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. The best marketers know that data and analytics are their best friend. Community still reigns and always will! Visual Search.

Trends 78

Trends Video Marketing Influencer 78

Buffer Social

SEPTEMBER 11, 2023

I've earned millions in salary and consulting contracts, 100 percent inbound driven. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. When you're writing your experience, be sure to use keywords that are relevant to your industry and the jobs you're interested in.

LinkedIn 113

LinkedIn Tips Skills URL 113

Waxing UnLyrical

FEBRUARY 25, 2015

Also, Industry appetite has kept pace:) #measurepr. Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community. This question resulted in a wide range of answers from the #MeasurePR community. Individually learn from failure, but Industry responds 2 WIN #measurepr.

Metrics 100

Metrics Skills Hosting Consultant 100

Waxing UnLyrical

MARCH 6, 2015

Confidence in social and digital media correlated negatively with the number of years spent in the industry: 26% of practitioners still in the first five years of their PR career indicated that social and digital media management was amongst their strongest competencies. Not Much is a post from: Shonali Burke Consulting, Inc.

Social Media 100

Social Media Compete Skills Consultant 100

Oktopost

JUNE 21, 2022

The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. This trust makes B2B influencer marketing so effective for products and services across industries. These thought leaders have a following for a reason: people trust their opinion. Why is influencer marketing key for B2B?

Influencer 88

Influencer LinkedIn B2B Industry 88

Waxing UnLyrical

JANUARY 23, 2015

Industry groups (such as PRSA and AMEC) have really ramped up efforts to educate pros on smart measurement. Service providers are becoming more and more willing to provide smart yet affordable analytics solutions to businesses that don’t have several thousand dollars a month to spend on measurement dashboards. Just tawlk to me.

Trends 100

Trends Consultant Influencer Education 100