Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 115

Compete Conference Organization Social CRM 115

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. It also shows you have a growing community doing word-of-mouth marketing. You can also use Google Analytics for social media reporting and influencer marketing metrics.

Metrics 99

Metrics Influencer Marketing Survey 99

Waxing UnLyrical

APRIL 9, 2020

It notes that Zoom has zoomed [sic] from serving approximately 10m customers a day at the beginning of the year, to 200m a day right now, and that’s not just for business: Responding to covid-19 has seen many people and companies realise that it had more to offer them than they had realised. I think Ann-Sofie is right on. #1

Eventful 334

Eventful How To Energy Training 334

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Company 279

Company Health Care Energy Groups 279

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR. This is how brands expand the value of social beyond marketing and communications.

ROI 101

ROI Social Media Management Team Study 101

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90

Later

JUNE 11, 2021

And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. This makes it perfect for delivering company announcements, sharing blog posts, providing timely customer support, and so much more — all with a touch of personality. Grow your community?

Twitter 86

Twitter How To Compete Hashtag 86

Keyhole.co

MAY 2, 2024

That is why almost 61% of companies already have social media listening strategies in place. However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. Social listening is an in-depth analysis to know what people think about your brand.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. I love how personal and genuine brands can get on social media and the communities they can create. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Buffer Social

JULY 26, 2023

We've always been a company unafraid to experiment with different work styles. How we set up Build Week this year Two weeks before Build Week, Bufferoos across the company submitted their ideas for Build Week projects. We decided to add two new Buffer tools to help our community shape the Buffer product. Why did we do this?

Project 74

Project Astroturfing Team Communities 74

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 92

Analysis Report Examples Tools 92

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Access real-time analytics and reporting. Build a private community of influencers.

Influencer 112

Influencer Tools Marketing Software 112

Unmetric

OCTOBER 25, 2019

It began when I was at my previous company in the enterprise peer-to-peer data backup space. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. We like to say that no brand competes in a vacuum.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Oktopost

SEPTEMBER 4, 2020

So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. Not so much. Facebook vs LinkedIn by the numbers.

B2B 150

B2B LinkedIn Facebook Statistics 150

Pixlee

SEPTEMBER 20, 2017

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. Community Needs To Be Part Of The Company’s DNA.

Communities 62

Communities Brands Class Community building 62

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Hootsuite

SEPTEMBER 6, 2023

Any position you interview for is going to require some research about the company. For example, a small, accessibly priced makeup brand isn’t necessarily competing with a luxury cosmetics label—just because two brands are in the same industry doesn’t mean they are competing for the same audience. Ooh, sneaky.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Dave Fleet

JULY 5, 2010

So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Strong analytics. Acquired by. Jive Software. January 2010. February 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Sprout Social

SEPTEMBER 2, 2020

But what separates Instagram video from that of competing social networks? The platform recently rolled out Instagram Reels , coupled with music and editing features that compete with the likes of TikTok. This is a nice added bonus for companies who already create video content for YouTube or Facebook. Short-form?

Instagram 143

Instagram Video Brands Compete 143

Sprout Social

OCTOBER 24, 2022

Reporting and analytics. Communication and collaboration. Communication ?Writing Community Management ?Strategic Listen for clues that the individual understands the importance of goal setting and reviewing analytics regularly to keep track of progress. Reporting and analytics questions. Goal setting.

Social Media Management 87

Social Media Management Questions Social Media Skills 87

Keyhole.co

OCTOBER 26, 2022

Let’s take a look at 9 metrics that every company should be measuring right now and the best tools to use. Google Analytics. Most social media profiles will show you your follower count in their analytics section. You can track your social referral traffic in Google Analytics. Top Social Media Metrics to Track : 1.

Metrics 98

Metrics Social Media Tools Sentiment 98

Hootsuite

NOVEMBER 24, 2021

A bit like Google Analytics, but for video. Niche categories tend to acquire more views because you’re not competing with a popular category like personal blogs or travel. Select the analytics tab on the left-hand side of the YouTube Studio screen. Select the analytics tab on the left-hand side of the YouTube Studio screen.

YouTube 137

YouTube How To Metadata Metrics 137

Later

APRIL 21, 2021

How Engaged is Their Community? For example, if you’re a dog food company, look for influencer partners who regularly post content about their favorite pups, rather than a general lifestyle influencer. For example, see how children’s toy company Fisher Price partnered with the playful and bright @colormecourntey.

Influencer 76

Influencer Questions Instagram Authentication 76

Sprout Social

JANUARY 6, 2021

When Ryan Reynolds became the majority owner in 2019, he brought his marketing acumen, wit, a new vision and major brand awareness to the company. It’s short, funny, engaging and clearly explains what the company is all about and how it compares to competitors. Drive conversion by telling real customer stories through video.

Video 131

Video Social Media Wireless Marketing 131

Convince & Convert

OCTOBER 30, 2017

A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. A social media following can't thrive without a strong community as its foundation. Company Name. Company Executives.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

JUNE 7, 2023

In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. 3 Brand experience examples These examples demonstrate how brands can use social listening analytics to truly understand their audience and build thriving brand experiences that support their growth.

Brands 112

Brands Sentiment How To Analysis 112

Buffer Social

NOVEMBER 17, 2021

And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name. Note: Using an analytics tool can help surface popular posts more easily.) Which have more likes, comments, shares, retweets, and saves?

Small Business 91

Small Business Social Media Tips Content 91

Keyhole.co

OCTOBER 16, 2023

After all, not every company that works in social media is an agency, per se. If you feel like you’ve honed this particular combination of skills and core competencies, you may be well-positioned for success as an agency owner. A good place to begin is with a basic definition of terms. So what makes the agency model unique?

Social Media 52

Social Media Marketing How To Cost 52

Keyhole.co

MARCH 2, 2023

Fortunately, in the same way that developments in technology gave us this complex slate of opportunities, advancements in software and analytics have made it simpler for interested parties to turn it to their advantage. It also has a series of analytics dashboards built in, and these can help you base your marketing decisions on hard data.

Social Media 52

Social Media Tools HootSuite Marketing 52

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties.

Mobile 105

Mobile Trends Compete Loyalty 105

Keyhole.co

APRIL 26, 2023

Let’s take a look at the 9 metrics that every company should be measuring right now and the best tools to use. Most social media profiles will show you your follower count in their analytics section. You can track your social referral traffic in Google Analytics. Are these metrics performing up to your standards?

Metrics 52

Metrics Social Media Tools Sentiment 52

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics.

Marketing 110

Marketing YouTube Overview Instagram 110

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. The brand even has a media production company through which it creates interesting adrenaline-fueled content around its sponsored adventure and sports events. For that, you need a reliable, simple, and accurate analytics tool like Keyhole.

Social Media 52

Social Media Strategy Sports Meme 52

Hootsuite

FEBRUARY 18, 2020

Collecting leads on social media will help you find people interested in your company. Remember, everyone on social media is competing for attention. Also, you can offer customers the chance to opt-in to receiving more news from your company. Measure and refine with analytics. Create clickable content. It’s that simple.

Social Media 145

Social Media How To HootSuite Discount 145

Social Media Strategies Summit

SEPTEMBER 26, 2019

Eventually, the time was right to do it, and I launched the company in a very different way from how it runs now. We actually ended up acquiring a community that had about 25,000 members in it. Danielle : The community is a huge point of difference. It’s a pretty fun analytics game to figure out.

Groups 100

Groups Groups Influencer Case Study 100