Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. SumAll , an analytics tracking tool, automates your social media and marketing needs.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 140

Analytics YouTube Video Embedding 140

Keyhole.co

AUGUST 28, 2023

Manual analytics are error-prone and don’t support growth. So, you need credible YouTube analytics tools to assess your channel’s performance and bring data-driven improvements. In today’s article, we discuss the significance of YouTube analytics tools and how you can choose the right one for your brand.

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Metrics Analytics YouTube Video 52

Sprout Social

FEBRUARY 29, 2024

Siri, Alexa), recommendation systems, autonomous vehicles and medical diagnosis systems. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making.

Patterns 117

Patterns Sentiment Analysis Proposal 117

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Two-thirds of GTM leaders say AI is also highly effective for market research, analysis, measurement, and analytics. But what are the specific ways that GTM professionals are using AI?

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Research Strategy Influencer Survey 143

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. Here’s why you should pay attention to your YouTube data.

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YouTube Analytics Metrics Price 52

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale. What is intelligent automation (IA)?

Strategy 101

Strategy Sentiment Patterns Marketing 101

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

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Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. Utilize social analytics reporting tools to gather data.

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ROI Team Social Media Metrics 138

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. Many demand generation tools offer data accuracy, which makes strategy planning better. What is a Demand Generation Tool?

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Tools B2B Hubspot Analytics 62

The Realtime Report

FEBRUARY 1, 2019

Three Steps to Monetizing Your Data through Customer Intelligence. This approach leads to marketing campaigns with low response rates and wasted marketing dollars. Here is a 3-step approach to building a customer intelligence analytical solution: 1. By Andrew Wells and Kathy Chiang.

Data 79

Data Compete Analytics Survey 79

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. The Basic settings include your account ID and name.

Analytics 110

Analytics Google URL Adwords 110

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

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Sentiment Analysis Patterns Price 101

Oktopost

FEBRUARY 26, 2024

6 crucial B2B social media metrics you need to up your marketing game For B2B organizations, your social media metrics must tell the story of how customers move along the buyer journey and show the impact of each marketing campaign , advocacy effort, and social media push on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 84

Campaign Report Social Media How To 84

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. To successfully implement social selling, you should make sure to track essential data. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI B2B Organization Platform 62

Sprout Social

FEBRUARY 24, 2022

Do include data-driven experience. Here are a few KPIs to consider including in a data-driven resume: Audience growth: Grew X channels by 10,000 followers in X months, or increased followers by X% in X months. Successful campaigns you managed and the KPIs around them. The do’s of a social media resume.

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Template Templates Data Social Media 104

Dave Fleet

JANUARY 26, 2021

This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it. Data with empathy.

Privacy 195

Privacy Marketing Data Reputation 195

Hootsuite

MAY 3, 2021

And they work with Google Analytics. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They provide precise data about conversion and traffic sources. They’re required by Google Analytics.). Campaign source. Campaign medium.

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Sample Code Social Media HootSuite URL 145

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 110

Influencer Tools Marketing Software 110

Pam Hughes

NOVEMBER 2, 2021

Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible , and create effective marketing campaigns. Many brands are increasingly relying on Agile techniques to ensure their marketing campaigns succeed. Adopting an Agile marketing strategy may be the answer. Prepare your team.

Campaign 63

Campaign Strategy Marketing How To 63

The Realtime Report

AUGUST 12, 2020

Digitized information reduces storage space and is easier to maintain through centralized systems. This way, automation helps businesses perform repetitive tasks while gathering large amounts of data to be used for future campaigns. Data gathered faster will help improve the customer experience. Automation does that.

Collaboration 168

Collaboration Software Energy Process 168

Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? What are people saying about your brand when discussing CRM systems on social media? Performance tracking will show which campaigns work and which ones need to be changed. Rand Fishkin.

Trends 72

Trends Marketing Wikipedia Survey 72

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

How To 97

How To Sentiment Template Templates 97

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. The problem is not access to data.

Data 100

Data Survey Fashion Analysis 100

Jon Loomer

FEBRUARY 24, 2021

You should export historical data with attribution windows of up to 28-day click. Once you generate reports, select a time period going back up to 37 weeks (the max for exporting) and select to export your data. You can find this in Facebook Analytics. Also, avoid blaming iOS 14 for every poorly performing campaign.

Advertising 216

Advertising Facebook How To Privacy 216

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Listen to customers If you’re implementing multiple marketing campaigns but it’s not what your customer wants, chances are you’ll experience losses.

Marketing 128

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Waxing UnLyrical

MARCH 31, 2019

Your work is repetitive, rote and/or data intense. Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. What About Analytics and Reports? Analytics and reports are ripe for improvement. AI will help save face.

Analytics 164

Analytics Influencer Issues Metrics 164

Ignite Social Media

MARCH 18, 2024

Leverage Data for Decision-Making With such a prolific social media presence , effective use of data is critical for Duke to measure what’s working and inform their strategy. Will the Power of Influencers Impact the 2024 Campaign Trail? Related Posts What is This “Deinfluencing” Trend and Should Brands Care?

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Social Media Marketing Nielsen Resources 96

Hootsuite

JULY 21, 2022

Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. To find this answer, you’ll need to do a few simple calculations to determine which marketing campaigns benefited your business the most. These could be: Raising brand awareness. Boosting conversions.

ROI 113

ROI HootSuite Cost Campaign 113

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. They have a ridiculous amount of data they can use to make sure that the right people who are most likely to act will see your ad. Let’s think about how Facebook’s automated systems can be misled. Then check the quality of that traffic in Google Analytics.

Facebook 205

Facebook Eventful Campaign Conversation 205

Audiense

AUGUST 3, 2018

The social data, the technology and the most innovative practices of data analysis and interpretation, enable the creation of more precise and faithful consumer profiles. Thanks to social data, target audiences can be defined and identified based on different criteria, depending on the needs of each brand, product or service.

Data 74

Data Sports Analysis How To 74

Socialmedia.biz

MAY 26, 2016

W hat happened in your last marketing campaign? One of the biggest reasons marketing campaigns fail is a lack of data. Although you thought you had enough data to make decisions, you might have missed some important information. Were you equipped with the right data? Post by Megan Totka. ChamberofCommerce.com.

Data 68

Data Marketing Patterns Small Business 68

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. The tools search across multiple social platforms and compile all the relevant social data in one location, so you can get the full picture of what people are saying from just one screen.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Kikolani

MARCH 31, 2010

Facebook has long been a thorn in the side of marketing executives who understand the necessity of creating exposure on the popular networking site but who cringe at the thought of being unable to effectively measure ROI through traditional web analytics. All that is about to change.

Analytics 128

Analytics Social Media Marketing Statistics 128

The Realtime Report

NOVEMBER 5, 2019

Considering the huge amount of data that companies handle these days, spreadsheet and database management skills are unsurprisingly topping the list. However, spreadsheet skills don’t simply mean auditing data from cells; in order to get hired on this skill, you’ll need to work at becoming a spreadsheet ninja. Enterprise Systems.

Skills 128

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Sprout Social

APRIL 27, 2022

Businesses need to know the R OI of campaigns to adjust and plan for future campaigns. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. Manage links.

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URL Engagement Domain Name API 103