Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Agencies are brands too and need to be treated as such. The answers should inform your messaging and the content you share on social. .

Social Media 103

Social Media Strategy Case Study RFP 103

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! A social media monitoring tool can track: Monitor mentions of your brand. I didn’t either.

Social Media 91

Social Media Tools Price Hashtag 91

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans. Social networks connect human beings. This era is about people.

Metrics 96

Metrics Social Media Marketing ROI 96

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. We care about people so much!

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Twist Image

FEBRUARY 21, 2014

There was a time (not that long ago), when someone''s complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for their foibles and mishaps. It was the early days of social media (nearly a decade ago). Do brands really care anymore? Now that everyone complains.

Case Study 75

Case Study Airlines Issues Publishing 75

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

SocMed Sean

AUGUST 12, 2018

Every thought and action we put into curating our personal image and brand is a form of marketing. For example, if you work in fashion, Instagram can be a great tool for seeing trends by looking at influencers, celebrities and clothing brands.

Course 113

Course Skills Marketing Training 113

Small Business Mavericks

MAY 11, 2011

But you can drive traffic to your profile page from your active social networks, which makes it a worthwhile starting place if you are just getting involved in Internet marketing. is its robust analytics features. I’ve always been a proponent of your own domain name. Another thing I like about About.Me

Small Business 150

Small Business Domain Name Case Study Press Release 150

Twist Image

AUGUST 8, 2013

Kottke , recently reported about Kuwait''s booming Instagram economy , where anyone with an Instagram account is simply putting a price on whatever is in the photograph, and selling all of these unique, used, new or slightly altered products and services to those interested in the photo sharing online social network.

Instagram 110

Instagram Hashtag Syndication Hosting 110

Firebelly

SEPTEMBER 2, 2010

You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. We look forward to seeing you in Dallas! Having trouble reading this image? View an alternate.

Social Media 190

Social Media Paid Search Reputation SMS 190

Rebekah Radice

MARCH 9, 2015

Creating a successful social media presence is one of the most important elements to branding your business online. As recent statistics show, social networking is now the top online activity in the U.S. But it’s not just the amount of time spent on social media. Follow 5 new relevant pages. Update your bio.

Social Media 131

Social Media Statistics Groups Groups 131

SocMed Sean

AUGUST 12, 2018

Every thought and action we put into curating our personal image and brand is a form of marketing. For example, if you work in fashion, Instagram can be a great tool for seeing trends by looking at influencers, celebrities and clothing brands.

Course 100

Course Skills Marketing Training 100

Razor Social

OCTOBER 11, 2017

Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. Everybody is producing content to gain targeted traffic and get their brand known! Build brand mention links. Here’s the process I use. Why internal linking is essential.

Tools 111

Tools Tips Content Marketing 111

Adam Cohen

JULY 12, 2010

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Are they fickle with the brand of toothpaste they buy? Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Keyhole.co

JANUARY 27, 2023

A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. Ultimately, the best channel for your brand depends on your customer base and the strategies you use to reach them. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. Having trouble reading this image? View an alternate.

Paid Search 135

Paid Search Reputation SMS Conference 135

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 249

Social Media B2B Marketing SEO 249

Buffer Social

JULY 26, 2018

Sharing regular content with them helps with ongoing engagement with our brand and, ultimately, our product. Engagement is a keyword for Car Next Door, and it isn’t just limited to the marketing team sharing content: Nearly everyone at the company is involved in social media either directly or indirectly.

Social Media 59

Social Media Case Study Small Business Team 59

Twist Image

NOVEMBER 29, 2011

Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to be successful on Twitter. The brands and individuals who are the most successful on Twitter are those who create content in a very original way.

Twitter 103

Twitter Press Release Tumblr ROI 103

Kikolani

FEBRUARY 18, 2011

Search Engines / SEO / Link Building / Analytics. A tweet’s effect on rankings unexpected case study – how one tweet led to a #4 ranking. Social Media / Social Networking. How to create your own social networking community – a look at the pros and cons of creating your own community.

Mashup 144

Mashup Resources Chemicals SEO 144

Razor Social

MAY 15, 2019

An influencer that you want to work with should: Have an audience that is relevant to the audience you want to target Be able to demonstrate a high level of engagement Show their work with previous brands together with results Show their influence amongst other influencers Demonstrate that they deliver valuable content Show they can be trusted.

Influencer 104

Influencer Social Media How To Campaign 104

Twist Image

NOVEMBER 13, 2010

One of the distinct parts of the Web is how it enables and empowers brands to not focus on "how many" people are connecting and following them, but to "who" they are connected to. YouTube - arguably the defacto brand when you think of online video - is also known to be the second largest search engine on the Internet.

Video 102

Video Metrics YouTube Case Study 102

Convince & Convert

FEBRUARY 1, 2016

However, this isn’t a bad thing for your brand. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. highlight to tweet). Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Kikolani

OCTOBER 29, 2010

7 stages of blogging grief – whether you are brand new to blogging, have been doing it for years, or are just thinking about getting started, you’ve dealt with some form of blogging grief. How to sell products via your Facebook page – case studies of pages doing it right and the applications they use.

Mashup 122

Mashup Resources Directory SEO 122

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. Let’s look at a case study from Jon Loomer. One is an advertisement from the brand and the other is a post from the brand that has been shared by one of the user’s friends. More than 1.71 in direct revenue.

ROI 40

ROI Facebook How To Analytics 40

Saying It Social

AUGUST 24, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged.

Sites 204

Sites How To Foursquare Social Networking 204

Buffer Social

JULY 16, 2018

CASE STUDY] – Digital Spotlight on Instagram Collection Ads. Your weekly sandbox for social media stories, insights, experimentation, and learning. There are many opportunities for brands, businesses, and entrepreneurs to sell on Instagram – and all they need is a solid place and guide to get started.

Instagram 75

Instagram Strategy Tips How To 75

Diva Marketing Blog

MAY 23, 2012

Even more than the idea of pinning for business, is the concept of putting a focus on pinning for business by creating and maintaining a variety of boards that support a brand. When it comes to social media, we learn most from the people who have stepped out before us and generously share their experiences.

Social Networking 92

Social Networking eBook Analysis API 92

Buffer Social

SEPTEMBER 28, 2016

. — 10 of the Very Best Social Media Marketing Podcasts. The Science of Social Media by Buffer. This is our newly-launched social media podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries.

Skills 40

Skills Social Media Hosting Marketing 40

Proactive Report

NOVEMBER 12, 2011

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Better use of analytics and more focus on measurement. Social media education and training. Social Intelligence. Map your brand’s social graph.

Trends 103

Trends Social Media Social Graph Analysis 103

Laurel Papworth

AUGUST 5, 2012

Overview of customers and companies on Facebook, plenty of case studies. Create a Timeline that is engaging and adds brand value. Learn about Facebook Analytics and how to read them. Please email pa@laurelpapworth.com (Cheryll) for more information. Use Facebook to explore marketing intelligence.

Class 75

Class Facebook Course Foursquare 75

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Convince & Convert

JULY 19, 2011

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. Your brand is different than every other company’s. A Practical Case Study of Tracking Engagement. It’s not that easy. And here’s why: 1.

Engagement 122

Engagement Metrics ROI Sites 122

Convince & Convert

JULY 19, 2011

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. Your brand is different than every other company’s. A Practical Case Study of Tracking Engagement. It’s not that easy. And here’s why: 1.

Engagement 116

Engagement Metrics ROI Sites 116

Convince & Convert

AUGUST 13, 2015

FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy. Trapit technology allowed HD Vest to help advisors find content to disperse on social networks and analyze results.

Content 60

Content Crowdsourcing Marketing Hubspot 60