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Strengthen your competitive analysis strategy with social listening

Sprout Social

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

Analysis 141
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How to create better social listening queries

Sprout Social

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. Today, listening tools are more intuitive, making insights more accessible. For example, if a marketer at Sprout Coffee Co.

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How To Create Monthly LinkedIn Analytics Report + Free Template

Keyhole.co

Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. Brand awareness Your LinkedIn page is your digital resume and branding tool. Spend time familiarizing yourself with these tools.

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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Enter AI analytics. What is AI analytics?

Analytics 114
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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. View this post on Instagram A post shared by Hootsuite (@hootsuite) Free social media workflow templates Ready to set up your own social media workflows? What is a social media workflow?

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10 social media monitoring tools to inform your campaigns

Sprout Social

Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. That’s why brands use social media monitoring tools to supplement their native data. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight.

Campaign 125
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10 AI marketing tools your team should be using in 2023

Sprout Social

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs.

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