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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

This is where social media sentiment analysis comes in to save the day. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. What is social media sentiment analysis and why does it matter? Look, all those spreadsheets full of data in Excel are fantastic.

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Half the SEO Techniques Used 5 Years Ago Are Now Spam

Bill Hartzer

Most of those SEO techniques are now listed in Google’s Webmaster Guidelines as being unacceptable. I’m still amazed that so-called SEO firms are sending out UCE Spam (unsolicited commercial email) spam advertising their SEO services for higher search engine rankings. Still others have nothing to do with SEO.

SEO 60
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). By Peter Caputa.

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How Google’s Panda 4.0 Affects PR

Proactive Report

Although most PR pros are not SEO pros, we have realized that search is one of the big game changes in the news industry. There have been signs that Google is not too thrilled with press releases. Barry Schwartz, founder of SERoundtable.com and news editor at SearchEngineLand.com did an analysis of how Panda 4.0

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

To be clear the aim here is not to encourage sites to create content solely for SEO, or to take things to a content farm-like extreme. Evaluate further by examining keyword difficulty and doing some basic competitive analysis. Moz’s Keyword Analysis tool (requires PRO account). Press Release Optimization Checklist and Tips.

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How Q&A Sites Can Boost Your SEO | Small Business Mavericks

Small Business Mavericks

» How Q&A Sites Can Boost Your SEO SEOmoz has a great article on how Q&A sites can boost your SEO. All in all, I think Pavel put together a very good and very thorough analysis of Q&A sites and their SEO value. What’s The Best Discovery Engine?