Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities.

Social Media 114

Social Media Social Media Management Sentiment Collaboration 114

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more.

Sentiment 92

Sentiment Metrics Analysis Trends 92

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Keyhole.co

JUNE 7, 2023

So, let’s take a look at a few digital marketing tips that’ll help you create content that considers branding specifics (aka, synchronized messaging and end goal) in mind. Use lead scoring models to gain more visibility into your customers The success of a marketing campaign depends on how well you know your customers.

B2B 52

B2B Tips Brands Marketing 52

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 78

Organization Content How To Marketing 78

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. You should!

YouTube 113

YouTube Marketing Curation URL 113

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Register for a webinar , a seminar, or a newsletter. By Peter Caputa.

Engineering 139

Engineering Social Media Hubspot Marketing 139

Convince & Convert

MAY 18, 2016

Win/loss analysis is often seen as a tool for the sales teams. Win/loss is an incredibly useful tool for gaining insight into the consumer mindset as they move through their journey , which means that these interviews can be equally powerful for helping marketers improve their efforts. The Buyer’s Process. Strengthening the Messaging.

Tools 108

Tools Strategy Marketing Analysis 108

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Buffer Social

JULY 5, 2023

Why only SERP analysis doesn't cut it anymore Here's what's wrong if you limit your research to analyzing top-ranking pages. For instance, if an article talks about influencer marketing growth, it needs to back it up with statistics, insights from experts, and relevant data points.

Research 77

Research Google Newsletter Curation 77

Sherrilynne Starkie

AUGUST 8, 2018

Three new features in Google’s Data Studio make analysis and reporting easier. This is good news for non-geek marketers. Getting easy access to data can improve marketing performance. Automation can be a boon for marketers, but did auto-posting from Twitter to Facebook ever actually work?

API 150

API YouTube Data News 150

ProBlogger

SEPTEMBER 19, 2017

Over the past few weeks, we’ve looked at why email newsletters are so important, what your email newsletter might look like, and how to choose the right service for you. So is your newsletter up and running yet? I know a lot of bloggers find newsletters a bit daunting. If not, then read on. You can do it in stages.

Newsletter 36

Newsletter Blogger Survey List 36

Sherrilynne Starkie

OCTOBER 25, 2012

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.

Study 377

Study Social Media Wikipedia ROI 377

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Oktopost

JANUARY 31, 2024

High conversion rates indicate that the advocacy program is not only increasing brand visibility but also compelling the audience to take meaningful actions, such as filling out a demo form, signing up for a newsletter, or engaging with the brand in other valuable ways.

ROI 62

ROI Engagement Metrics How To 62

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 131

Social Media Privacy Marketing Policies 131

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Don’t count Twitter out. Here’s a handy list! Twitter Analytics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Ignite Social Media

JANUARY 3, 2019

If you are not familiar with the Snapchat Certification Partner program, it aims to provide the expertise and in-house talent to help manage campaigns on behalf of marketers. The goal of the program is to provide more effective execution, optimization, and analysis of advertising campaigns on Snapchat.

Social Media 139

Social Media Case Study Training Guidelines 139

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 60

Organization Content Marketing Template 60

Ignite Social Media

AUGUST 17, 2020

To test the cost-efficiencies gained when leaving this phase, we ran an analysis for three brands. Sign Up for Our Bi-Weekly Newsletter, Social You Should Know. Ad sets listed as “Learning” or “Learning Limited” are in the Learning Phase. Those that are “Active” have completed the phase. How does the Learning Phase impact cost?

Cost 206

Cost Facebook Upcoming How To 206

Socialmedia.biz

APRIL 27, 2020

The shift toward dealing with a market that is shopping from home has two crucial implications. Among them is conducting a customer needs analysis to make sure your product or service meets their requirements and expectations. With a little research, you can find new sales channels or a diversified target market.

Banking 141

Banking Meeting Loyalty Analysis 141

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 124

Data B2B How To Metrics 124

Small Business Mavericks

MAY 9, 2011

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax. Strategic Internet marketing takes time. Therefore, it’s important to know your market.

Small Business 150

Small Business Strategy Case Study Press Release 150

agora pulse

AUGUST 1, 2019

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. That may have the way things worked at some point, but it’s not necessarily true today.

Influencer 124

Influencer Social Media Survey Campaign 124

Keyhole.co

SEPTEMBER 12, 2023

billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Kikolani

DECEMBER 27, 2011

As 2011 comes to an end, I thought I would share my 10 favorite list posts for anyone ready to learn more about analytics, conversions, email marketing, engagement, link building, keyword research, social media, starting their own business, usability testing, and WordPress. Unlock Your Marketing Genius to Make Money Online.

Resources 166

Resources Domain Name WordPress Marketing 166

Buffer Social

NOVEMBER 28, 2023

  Prompts I had previously created for Buffer's Assistant (these are usually featured in our Social Media newsletter ).   The results Now, I need to share one thing about me: my data analysis skills aren’t the strongest. Here are the results.

LinkedIn 95

LinkedIn Publishing Aggregator Analysis 95

The Realtime Report

FEBRUARY 1, 2020

One study found that companies with an effective multi-channel marketing strategy are able to keep 89% of their customers. Email marketing and newsletters. Conduct market research of your audience and your competitors before selecting the distribution channels that will be the most impactful for your business.

System 91

System Press Release How To Notification 91

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 104

Social Media Sentiment Loyalty Microsoft 104

Oktopost

JUNE 4, 2024

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel.

B2B 62

B2B Forums Discount Price 62

Buffer Social

JULY 25, 2023

Newsletters, as we know them, have been around for a really long time (even longer if you think back to pre-email times). Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences.

Newsletter 85

Newsletter How To Fashion Authentication 85

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. As a community manager, you’ll focus on fostering relationships with your brand’s audience through additional channels like forums, newsletters and events. Marketing generalist.

Social Media Management 127

Social Media Management Social Media Skills Consultant 127

Buffer Social

DECEMBER 12, 2023

They are the invisible threads that weave together the various elements of content creation, from idea generation to production, distribution, and analysis. Content themes : He develops monthly content themes for his newsletters, which help organize and plan his content. Why are systems so crucial in content creation?

System 89

System Content Fashion Template 89

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors.

Compete 161

Compete Analytics Analysis Sentiment 161

Keyhole.co

MAY 16, 2023

Competitor analysis Media monitoring spies on competitors’ online activity so you stay ahead of the curve. Say you own a line of beauty products; you can use media monitoring tools to find other beauty bloggers with a similar audience and reach out to them for influencer marketing campaigns.

Tools 52

Tools Sentiment Analysis Metrics 52

Buffer Social

JANUARY 4, 2023

Generate content ideas for different channels If you’ve ever been stumped about what to write for your next Instagram caption or an idea for your next newsletter, then you’re literally me. And thinking up ideas for a weekly newsletter is not for the faint of heart.

Content 126

Content Newsletter Research Tools 126

Sprout Social

JUNE 16, 2022

I have seen this type of analysis stop a deal from proceeding, so it’s well worth the effort. Ask your social team to perform a reputation analysis of the other company, evaluating external “chatter” about the company, looking at news coverage and basically looking for any red flags. Subscribe to our newsletter today.

Social Media 104

Social Media Pharmaceuticals Reputation Team 104