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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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12 Best Instagram Competitor Analysis Tools

Keyhole.co

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Thus, many businesses use this photo and video-sharing site for social media marketing. It will show you the strengths and weaknesses of brands while identifying the issues in your social media marketing.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight.

Brands 109
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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 125
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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 129
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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. How do they identify brand mentions for competitive analysis?

Brands 84