Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

Social Media 78

Social Media Sentiment Metrics Data 78

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. The importance of social listening for B2B marketing.

B2B 89

B2B Marketing Sentiment Influencer 89

Buzz Marketing for Technology

DECEMBER 15, 2011

Fan pages are a unique marketing canvas to connect with avid consumers. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. You can then repeat the analysis periodically to capture nuances and shifts in fan interests.

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. LinkedIn Brand Lift Tests.

Survey 92

Survey Brands Sentiment Template 92

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Does Facebook do Sentiment Analysis? Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. VoC stage 2: Analysis. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions. You’ve got the data and the analysis, now what?

Data 125

Data Survey How To Review 125

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 93

Tools Sentiment How To Team 93

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. What are dark posts?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

DECEMBER 21, 2023

This is where a competitive analysis for your products comes in. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow.

Analysis 105

Analysis Products How To Price 105

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Aquisitions say something about the segmentation of social media analysis. Enterprise software has noticed social media analysis.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Gain valuable insights You know what’s better than surveys and focus groups? Use feedback as a marketing asset Did you know Google reviews work as social proof? But reviews do more than just attract and convert potential customers.

Review 84

Review Google Brands Sentiment 84

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 113

B2B Research Sentiment Marketing 113

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

MARCH 15, 2022

Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Use it to track dips and spikes in brand sentiment to better understand what’s happening and why. Listening data. Competitor data. Review data.

Reputation 123

Reputation Brands How To Review 123

Hootsuite

APRIL 11, 2022

Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. Customer feedback and market research should be the foundation of your marketing strategy. Monitor brand sentiment. Collect feedback. The best way to get feedback?

Retail 97

Retail FAQ How To Survey 97

Sprout Social

JANUARY 30, 2023

Sprout users can take advantage of Competitor Reports for Facebook, Instagram and Twitter—along with a Competitive Analysis listening template—to pull these insights on a regular basis. From there, you can easily triage the requests to the relevant team—whether that’s sales, customer care or marketing.

Examples 114

Examples Brands How To Aggregator 114

Buzz Marketing for Technology

JUNE 27, 2008

‘New York Times’ Enters Distance Learning Market , Sept. Berkeley’s Mellon-funded program, renewed after its initial grant for several years, is now in a hiatus phase in which the university is working with external evaluation consultants to conduct focus groups and interviews with participants. E-mail Print.

Education 179

Education Research News Google 179

Keyhole.co

MARCH 16, 2023

On learning from competitors , PR expert Gini Dietrich says : “Analyze your competitors’ marketing—see which efforts work well, and understand why stakeholders like them: What is their primary messaging? Social media marketing guru Carlos Gil put it more succinctly : “Talk to your audience, make conversation, build relationships.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Hootsuite

OCTOBER 1, 2019

Lest we forget that photography was an art before it was a marketing tool, we all have to own up to the fact that sometimes our taste exceeds our skill. Have you done your target market research ? But with the right tools, you can do some social listening to gauge sentiment and identify trends. Post incredible photos.

Instagram 111

Instagram Geotagging How To Tourism 111

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Give it time in your analysis of what’s going on. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Digg 100

Digg StumbleUpon Communities Upcoming 100

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

Social Media 119

Social Media Strategy Mobile Consultant 119