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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. We’ll also see how it can provide companies, like you, with sustainable market growth and an edge over your competitors. Traditional analytics, in contrast, requires more manual data analysis.

Analytics 113
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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Hashtags may be the answer.

Hashtag 102
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How to measure brand awareness

Sprout Social

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Is the influencer partnership driving more brand mentions and positive sentiment online? It gives you a peek into how people feel about your business—are they happy, frustrated or indifferent?

Brands 110
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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 127
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113
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How To Measure Share Of Voice On Social Media

Keyhole.co

Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. So, let’s take the next section to analyze how to do a complete 360-degree measurement of your share of voice with quantitative and qualitative data. How to do that, you ask? But that’s not all you can do.