Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

JANUARY 9, 2024

AI solutions help take on the heavy lift of data analysis and deliver insights faster, so that teams can personalize content at scale. For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Keyhole.co

FEBRUARY 3, 2024

Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

AUGUST 17, 2022

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. To combat comment overload, Agorapulse allows users to set parameters to filter specific phrases and platforms out of their monitoring feeds.

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. The tool is excellent for trend analysis as well. Just feed in keywords and select the custom period using QuickTrends. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Webbiquity SMM

JANUARY 31, 2019

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Which tools to use is up to you, but try to pick a service that will keep all your data together for easier analysis, as well as one that won’t try to keep additional data behind paywalls. There shouldn’t be dissonance here.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. If you’re having trouble understanding what your audience thinks about your brand, sentiment analysis may be the answer.

Engagement 106

Engagement Tips Loyalty Metrics 106

Keyhole.co

MAY 3, 2023

Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Ultimately, your goal is to create a positive sentiment around your brand, so tracking sentiment analysis is another insight into whether or not content on a particular hashtag is positive or negative in nature.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

MAY 16, 2023

Competitor analysis Media monitoring spies on competitors’ online activity so you stay ahead of the curve. From your share of voice in the market to monitoring a trend analysis over a custom time period, QuickTrends is simply astounding. If someone complains about your customer service, the sentiment is negative.

Tools 52

Tools Sentiment Analysis Metrics 52

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Is Sentiment Making Brands Stupid?

Brands 275

Brands Repository Analysis Sentiment 275

Dave Fleet

NOVEMBER 9, 2016

One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” This was clearly illustrated by the WSJ’s Blue Feed, Red Feed visualization that showed what a Liberal supporter might see on Facebook, versus what a Conservative supporter might see. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Keyhole.co

SEPTEMBER 12, 2023

You can run competitor analysis, measure standard and unique KPIs, and assess your position in the industry all in one platform. Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Best of all? Price: Free.

Tools 52

Tools Social Media Sentiment Price 52

Ignite Social Media

OCTOBER 4, 2016

With RSS Owl you can subscribe to a specific RSS feed or set up a keyword or phrase-based query, select a source (including Google News, Twitter, YouTube, and others) and RSS Owl will start collecting mentions that match your query. socialmention is a “real-time social media search and analysis” tool that acts like a search engine.

Tools 152

Tools Social Media RSS Analysis 152

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: Starting from $49 per month.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Socialmedia.biz

FEBRUARY 11, 2019

On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow. Sentiment Analysis. Most of this information aligns with your interests and offers a personal context.

Social Media 88

Social Media Sentiment Analysis Study 88

Keyhole.co

JANUARY 20, 2024

One-third sharing: Sharing content from others helps your feed seem less spammy. Even if it’s a simple text post, it’s a good idea to stay on your followers’ Facebook feeds. There are lots of creative ways to repurpose old material to keep yourself at the top of that feed. To stay relevant, you can repurpose old material.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

JANUARY 24, 2022

Brand sentiment. The first step to developing an effective social media data analysis plan is to establish SMART goals. For larger social media marketing teams with more in-depth data analysis needs, Hootsuite Impact directly tracks social media data to business goals and provides helpful competitive benchmarks. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Keyhole.co

OCTOBER 27, 2022

Reach: How people’s feeds did your hashtag show up on? Which Hashtag Metrics Should I Track? What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals. Here are some hashtag metrics you can track: Posts: How many people posted with your hashtag?

Hashtag 98

Hashtag Analytics Metrics ROI 98

Keyhole.co

APRIL 25, 2023

Start calculating your follower growth rate Now you can feed in the formula given above in spreadsheets and create your own follower growth rate calculator. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof.

Instagram 52

Instagram How To Collaboration Hashtag 52

Keyhole.co

OCTOBER 24, 2022

Now you can feed in the formula given above in spreadsheets and create your own follower growth rate calculator. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. But even that might add to your work pile!

Metrics 52

Metrics Analytics Analysis Hashtag 52

Keyhole.co

APRIL 18, 2023

Further, competitor analysis will help you understand your brand positioning. Sentiment analysis Sentiment analysis on Instagram refers to analyzing the emotions or sentiments expressed in posts, comments, and messages on Instagram. Keyhole can track sentiment analysis for your Instagram account.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Keyhole.co

MARCH 26, 2024

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. And lots of user-generated content exists out there, constantly feeding into LEGO’s online popularity. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture.

Construction 52

Construction Social Media Strategy Collaboration 52

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. This is just one straightforward example of how social listening can feed directly into your content strategy. What is Social Media Sentiment Analysis and How to Conduct One.

Content 118

Content FAQ Sentiment Hashtag 118

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. The other big thing that sets Reddit apart is the way their algorithm works: Popular posts with lots of upvotes get more exposure in the Reddit homepage and subreddit feeds. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Likeable

MARCH 31, 2021

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Competitive Analysis. Campaign Analysis. Brands (and people!)

Strategy 106

Strategy Brands Influencer Analysis 106

Keyhole.co

APRIL 26, 2023

If you are an efficient marketer who loves sharing their videos on multiple platforms like Instagram and YouTube, Keyhole also lets you perform cross-platform analysis. Oliwia, SportQuake “We leverage Keyhole for competitive benchmarking and management of hashtag campaigns, as well as tracking sentiment.”

Metrics 52

Metrics Analytics Tools Overview 52

Dave Fleet

NOVEMBER 9, 2016

One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” This was clearly illustrated by the WSJ’s Blue Feed, Red Feed visualization that showed what a Liberal supporter might see on Facebook, versus what a Conservative supporter might see. Pay attention.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Keyhole.co

MARCH 2, 2023

Having a neat and insightful set of data helps you (or your marketing team, if you have one) run better, more impactful ads and ship them out to the right feeds at the right time. From there, it’s a matter of sharing and promoting a link to those pages on your social feed of choice.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

FEBRUARY 6, 2023

If you are an efficient marketer who loves sharing their videos on multiple platforms like Instagram and YouTube, Keyhole also lets you perform cross-platform analysis. Oliwia, SportQuake “We leverage Keyhole for competitive benchmarking and management of hashtag campaigns, as well as tracking sentiment.”

Analytics 52

Analytics Overview Hashtag Metrics 52

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. In the last post we covered how to create a Social Media Lead Flow. But what if you don’t have a listening platform?

B2B 225

B2B Platform Social Media Marketing 225

Sprout Social

JUNE 28, 2023

It’s a combination of many key business operations and processes that impact and feed entire orgs. You may use email, social media, audience analysis, workflow, analytics or advertising automation, or a combination of all of these. Audience analysis automation We’ve all been served an ad or email that doesn’t match our interests.

Team 110

Team Hubspot Marketing SMS 110

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze.

Analysis 105

Analysis Social Media HootSuite Tips 105

SocMed Sean

AUGUST 21, 2013

The answers to 1 and 2 are usually the traps that suck businesses into the never-ending spiral of analysis-paralysis. ” reflects a positive sentiment because the word “love” was close to the word “product” Software also can’t truly understand your customers. –Sean.

Data 268

Data Strategy Project Software 268