Hootsuite

AUGUST 2, 2022

Structure this like a traditional SWOT analysis. Do your research (AKA a competitive analysis). Make sure you evaluate their FAQ page and whether or not they use quality chatbots. Performing a SWOT analysis of your and your competitors’ customer service offering is a clear way to see gaps in the marketplace.

Template 77

Template Templates Strategy HootSuite 77

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Competitive Analysis. Campaign Analysis. Use demographic and metric sorting features to find the specific type of influencers you’re looking for. Everyone loves having an edge on the competition.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

MARCH 20, 2023

According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. But your video metrics will depend on your overarching social goals and platforms you use. A tool like Sprout turns weeks of manual analysis into a few minutes’ work. How do they tackle trends, and what gaps have they left?

Buy 117

Buy Video How To Template 117

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze.

Analysis 105

Analysis Social Media HootSuite Tips 105

Sprout Social

NOVEMBER 28, 2022

Engagements, followers and conversions are more than just metrics—they’re actions taken by fans. Share audience FAQs. When you craft Stories around audience FAQs, you immediately have a foot in the door and provide value by solving their problems and providing answers. Better yet—save these FAQ Stories in a highlight.

Instagram 126

Instagram Engagement Brands Avatar 126

Hootsuite

JULY 15, 2021

Customer service metrics enable companies to track their support efforts in an on-demand, multi-platform world. To keep up, it’s crucial to track the customer service metrics that matter. What are customer service metrics? Customer service metrics are also used to measure client satisfaction. Net promoter score (NPS).

Metrics 138

Metrics Survey FAQ Issues 138

Hootsuite

AUGUST 16, 2023

And it works as a competitor analysis assistant too. Key features Customizable spreadsheets Endless columns for you to track the necessary data and metrics Collaboration in real time Endless easy-to-Google spreadsheet hacks, like the Slicer function Price: Free!

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Rebekah Radice

MAY 2, 2016

Everything from marketing, analysis, research, sales, human resource and customer service are top uses. The easiest way to do this is to think of customer FAQ questions. Select Your Success Metrics. What are they struggling with? How do you solve that problem? Mine Data for Top Opportunities.

Facebook 113

Facebook Marketing eBook GPS 113

Tweaklibrary

MAY 21, 2020

The data collected can be processed into a better analysis report for the business sites. Why this product: Being an exclusive tool for multiple data analysis options and a large variety of metrics, Adobe analytics found its permanent place among the top analytics tool. ProfitWell Metrics. Get It Here. Get It Here.

Analytics 24

Analytics Tools Hubspot Software 24

Writtent Blog

MARCH 4, 2014

With the help of their platform, you can perform competitive analysis and determine the highest potential keywords in one easy swoop. You’ll be able to respond to comments, check your metrics, or save ideas directly into your drafts, even if you’re not right in front of your computer. You’ll never forget an amazing idea again!

Tools 111

Tools Content Marketing WordPress 111

Hootsuite

SEPTEMBER 14, 2023

That means crafting and scheduling posts, advertising, and analyzing metrics to enhance brand awareness on social platforms. Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. What’s working? What’s not?

Communities 95

Communities Social Media Management HootSuite Skills 95

Hootsuite

MARCH 15, 2023

Your Facebook metrics reveal fascinating facts about your audience’s preferences and behaviors. Facebook analytics tools are programs that collect and report performance metrics from your Facebook account. Those metrics can include things like views, likes, engagement, click-throughs, and comments. Numbers don’t lie, after all.

Analytics 102

Analytics Tools Facebook HootSuite 102

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization?

Social Media 117

Social Media Strategy Statistics Metrics 117

Hootsuite

DECEMBER 8, 2022

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Is 100 likes a lot or a little? The answer is, it depends. Profile reach.

Social Media 120

Social Media HootSuite Real Estate How To 120

Convince & Convert

SEPTEMBER 22, 2010

Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. Email is the foundation for any online marketing campaign.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Hootsuite

JULY 13, 2023

Some cons of the Meltwater platform include its lack of advanced theme and topic analysis, as well as weak dashboarding capabilities and widgets that are difficult to set up. Features include sentiment analysis, competitor benchmarking, trend spotting, and more.

Comparison 76

Comparison HootSuite Hubspot Price 76

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. We pick our baby names before the fact.

Metrics 116

Metrics Social Media eBook Social CRM 116

Hootsuite

MAY 5, 2021

Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. Track the metrics that really matter. Within the social team, it’s fine to get excited by victories tied to vanity metrics like likes and comments. Get the template now!

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Sprout Social

SEPTEMBER 25, 2023

Metrics : How are you measuring the quality of these interactions? While each of these characteristics are important, you’ll devote some extra energy to identifying the customer service metrics that will determine the success of your strategy—like average first reply time, response rate, etc. After all, what gets measured, gets done.

Strategy 114

Strategy How To Team Reputation 114

Hootsuite

SEPTEMBER 16, 2022

How to conduct a social media sentiment analysis. How to do a competitive analysis on social media. You can share all the nitty-gritty details with your team while providing a higher-level analysis for busy senior managers. Learn more about social media reporting: Key social media metrics to track. Social media chatbots.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

MAY 16, 2023

Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

AUGUST 14, 2023

Buffer offers some valuable analytics and reporting features: users can track the performance of their posts, analyze engagement metrics, and make data-driven decisions for their social media strategies. The analytics dashboard is a popular feature: find in-depth metrics and reporting on various aspects of Instagram and Facebook performance.

HootSuite 67

HootSuite Social Media Management Price Hashtag 67

Hootsuite

JUNE 29, 2023

Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. Try Hootsuite free 7.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

AUGUST 17, 2023

With Hootsuite, you get an easy-to-use social media scheduler that gives you Personalized recommendations for best times to post I ntuitive analytics for all your social accounts (including industry benchmarks and competitor analysis ), O ne, unified inbox for DMs and comments from every network.

Comparison 76

Comparison HootSuite Hubspot Social Media Management 76

Sprout Social

DECEMBER 20, 2023

This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. Meet customer needs quickly with Sprout’s copy AI features, or with canned FAQ answers stored in the Asset Library. A robust reporting tool also enables you to demonstrate ROI to leadership and other teams.

HootSuite 110

HootSuite Brands Price Collaboration 110

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. Are you using Facebook just because of its size, or do you have a concrete rationale for participation? There are five main approaches to using Facebook for businesses. It will change the way you think about Facebook for business.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

SEPTEMBER 14, 2010

link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis. link] Mike Boysen I didn’t see any real deep behavior analysis discussed here. Does anyone learn RFM and lifecycle analysis with their marketing degrees anymore? What behaviors are we talking about?

Social Media 123

Social Media Social CRM Strategy Consultant 123

Hootsuite

MAY 15, 2023

Keep response times low Response time is a key metric for social customer care teams. What to look for when choosing a social media inbox: Full CSAT reports and analysis Ability to monitor CSAT in real time Ability to filter CSAT reports for maximum reporting insight 7. And for good reason.

HootSuite 89

HootSuite Survey Team Report 89

Sprout Social

JANUARY 5, 2023

Competitive analysis: analyzing a competing brand or product. Campaign analysis: reporting on how a campaign is performing. Then, create a FAQ document or knowledge base to answer these questions at scale. Strategy #3: Competitive analysis. And so many of our most popular listening reports are about competitive analysis.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Hootsuite

MAY 1, 2023

This clarifies who is responsible for social media analysis and reporting. Start by setting SMART social media goals and clearly defining what metrics you will use to measure your success. Then, create a plan for measurement, analysis and reporting out to relevant stakeholders. It also outlines how those decisions are made.

Social Media 104

Social Media Guidelines HootSuite Policies 104

Sprout Social

FEBRUARY 10, 2022

If you’re worried about your current brand health, social listening tools can clue you in via mention monitoring and sentiment analysis. Specific to a rebrand on social media, metrics such as engagement and sentiment help assess your goals and performance. An FAQ page. What are the key pieces of a social media rebrand?”.

Social Media 117

Social Media How To Press Release Sentiment 117

Sprout Social

JULY 12, 2023

AI customer service is the use of AI technologies like machine learning, natural language processing (NLP) and sentiment analysis to provide enhanced, intuitive support to current and future customers. You also get metrics on customer behaviors, purchase motivations and brand health—critical to customer service teams.

Sentiment 91

Sentiment How To Analysis Team 91

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Hootsuite

APRIL 4, 2023

Then use metrics to see what’s working and focus your budget on the places with the highest return. The best results analysis includes both big-picture views and granular, post-level tracking. How to fundraise on social media: FAQs Can social media be used for fundraising? Of course, the downside to sponsored posts is the cost.

Social Media 97

Social Media Tips HootSuite How To 97

Net-Savvy Executive

NOVEMBER 28, 2011

Influence—the real thing, not the black-box metric—isn't hard to define, but it's practically impossible to measure. Instead, everyone uses some combination of network connections, topic analysis, and audience reaction, which—obviously—equals influence when combined with pixie dust in the correct proportions.

Influencer 98

Influencer FAQ API Klout 98

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 119

Social Media Strategy Analysis Reputation 119