Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze.

Analysis 106

Analysis Social Media HootSuite Tips 106

Convince & Convert

SEPTEMBER 22, 2010

Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. Email is the foundation for any online marketing campaign. Warm fuzzies.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization?

Social Media 117

Social Media Strategy Statistics Metrics 117

Hootsuite

JUNE 29, 2023

Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections.

Reputation 108

Reputation Strategy Brands HootSuite 108

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Each of these strategies requires different tactics, resources and success metrics. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post?

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. We pick our baby names before the fact.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis. So, in your experience, are there products making those cross-references?

Social Media 124

Social Media Social CRM Strategy Consultant 124

Sprout Social

SEPTEMBER 25, 2023

Metrics : How are you measuring the quality of these interactions? Stakeholders : Which stakeholders own your business’ various communication channels? Social and community forums, on the other hand, are typically managed by marketing. Social media data Social data is way more than just brand performance metrics.

Strategy 110

Strategy How To Team Reputation 110

Hootsuite

SEPTEMBER 16, 2022

It’s a good way to connect with engaged communities where they already talk about your niche. How to conduct a social media sentiment analysis. How to do a competitive analysis on social media. You can share all the nitty-gritty details with your team while providing a higher-level analysis for busy senior managers.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

AUGUST 17, 2023

With Hootsuite, you get an easy-to-use social media scheduler that gives you Personalized recommendations for best times to post I ntuitive analytics for all your social accounts (including industry benchmarks and competitor analysis ), O ne, unified inbox for DMs and comments from every network.

Comparison 78

Comparison HootSuite Hubspot Social Media Management 78

Hootsuite

AUGUST 14, 2023

Buffer offers some valuable analytics and reporting features: users can track the performance of their posts, analyze engagement metrics, and make data-driven decisions for their social media strategies. The analytics dashboard is a popular feature: find in-depth metrics and reporting on various aspects of Instagram and Facebook performance.

HootSuite 68

HootSuite Social Media Management Price Hashtag 68

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Sprout Social

DECEMBER 20, 2023

This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. Meet customer needs quickly with Sprout’s copy AI features, or with canned FAQ answers stored in the Asset Library. A robust reporting tool also enables you to demonstrate ROI to leadership and other teams.

HootSuite 107

HootSuite Brands Price Collaboration 107

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 158

Social Media Radian6 Strategy SM2 158

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. If you’re worried about your current brand health, social listening tools can clue you in via mention monitoring and sentiment analysis. An FAQ page. The short answer? It depends.

Social Media 113

Social Media How To Press Release Sentiment 113

Hootsuite

APRIL 4, 2023

401gives #donate #fundraiser #nonprofit #youth #organization #community #grassroots #bipoc #leadership #lgbtq #volunteer #fyp #share [link] pic.twitter.com/Asy0qeuK18 — Generous Heart (@GenHeartUSA) March 22, 2023 LinkedIn is where professionals go to find jobs and talk shop. The day is almost upon us. Give Generously!!

Social Media 99

Social Media Tips HootSuite How To 99

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That’s not a “wave the magic wand&# scenario.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 150

Social Media Strategy Influencer Social CRM 150

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. Consider focusing your link building tactics internally — that is, on your site.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

SEPTEMBER 21, 2010

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. Excellent for down-and-dirty competitive analysis. This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Hootsuite

MAY 30, 2023

Think of social media marketing for lawyers as the same as sponsoring community events and golf tournaments. Facebook’s user metrics alone make it a great fit, since of the estimated 1 in 4 people currently experiencing a legal issue, half are Millennials. But the effort creates familiarity before someone even reaches out.

Social Media 81

Social Media HootSuite Template Templates 81

Hootsuite

JULY 24, 2023

Robust analytics and reporting features provide insight into your social media performance, audience engagement, reach, and other key metrics. Social listening and sentiment analysis through the Brandwatch tool (more on this below) give you an inside look into what your audience thinks of you. Price : Free with a 60-day trial.

Real Estate 77

Real Estate Social Media Tools HootSuite 77

Convince & Convert

MARCH 2, 2010

Metrics Integration Due to its online nature, social media is inherently measurable. Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. The area of “metrics integration&# is especially interesting.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. link] @Brett2point0 Excellent analysis, Jay. What’s Happening? it asks, followed by a box and a blinking cursor. corporations?

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Sprout Social

SEPTEMBER 28, 2020

And on top of that, they have to monitor and engage with their community and turn data into a story to prove the ROI of their work. Throughout the year, we’ve heard from our social communities and several Sprout customers who have felt the weight of being a team of one. Check out our free Social Media Metrics Map.

ROI 120

ROI Team Social Media Management Marketing 120

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

APRIL 22, 2010

Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion. link] jaybaer Wow.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

SEPTEMBER 2, 2010

Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. I like math and analysis and reality. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Marjorie Clayman You can sleep easy, Jay. You can’t get half elected.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

JUNE 28, 2010

For every piece of content you create, regardless of format, you should develop a Content Rationale Report that includes these pieces of information (as an example, I’ve included prospective answers for a social media metrics chart I’m developing) Format of Content: Downloadable chart and glossary (PDF). Companion blog post.

Social Media 128

Social Media Strategy Report Buy 128

Convince & Convert

JUNE 16, 2010

(photo by D3 San Francisco ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Integrating Email and Social Media with Flowtown 4 Steps to Drive Sales with a Social FAQ Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How to Introduce Social Media to Your Business (Danny Brown) (..)

Social Media 120

Social Media Strategy Mobile Consultant 120