Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze.

Analysis 106

Analysis Social Media HootSuite Tips 106

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice. Track your social sentiment Okay, so you know people are talking about you. The good news? Try Hootsuite free 7.

Reputation 108

Reputation Strategy Brands HootSuite 108

Hootsuite

SEPTEMBER 14, 2023

That means crafting and scheduling posts, advertising, and analyzing metrics to enhance brand awareness on social platforms. Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. What’s working? What’s not?

Communities 97

Communities Social Media Management HootSuite Skills 97

Hootsuite

MARCH 15, 2023

Your Facebook metrics reveal fascinating facts about your audience’s preferences and behaviors. Facebook analytics tools are programs that collect and report performance metrics from your Facebook account. Those metrics can include things like views, likes, engagement, click-throughs, and comments. Numbers don’t lie, after all.

Analytics 103

Analytics Tools Facebook HootSuite 103

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 109

Reputation Social Media HootSuite Sentiment 109

Hootsuite

JULY 13, 2023

Some cons of the Meltwater platform include its lack of advanced theme and topic analysis, as well as weak dashboarding capabilities and widgets that are difficult to set up. Features include sentiment analysis, competitor benchmarking, trend spotting, and more.

Comparison 78

Comparison HootSuite Hubspot Price 78

Hootsuite

MAY 5, 2021

Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. Track the metrics that really matter. Within the social team, it’s fine to get excited by victories tied to vanity metrics like likes and comments. Get the template now!

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Sprout Social

JANUARY 5, 2023

Competitive analysis: analyzing a competing brand or product. Campaign analysis: reporting on how a campaign is performing. However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Paying attention to positive and negative sentiments around your brand is crucial. Our suggestion?

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Sprout Social

SEPTEMBER 25, 2023

When things are going well, you can use audience sentiment data to identify what customers are loving. Metrics : How are you measuring the quality of these interactions? Even small tweaks—like creating an internal share of approved responses for FAQS—can make a meaningful difference in your time to first reply.

Strategy 110

Strategy How To Team Reputation 110

Sprout Social

JULY 12, 2023

AI customer service is the use of AI technologies like machine learning, natural language processing (NLP) and sentiment analysis to provide enhanced, intuitive support to current and future customers. Analyze customer sentiment Customers are spoiled for choice and difficult to hold onto. What is AI customer service?

Sentiment 91

Sentiment How To Analysis Team 91

Sprout Social

DECEMBER 20, 2023

This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. Meet customer needs quickly with Sprout’s copy AI features, or with canned FAQ answers stored in the Asset Library. A robust reporting tool also enables you to demonstrate ROI to leadership and other teams.

HootSuite 107

HootSuite Brands Price Collaboration 107

Sprout Social

FEBRUARY 10, 2022

If you’re worried about your current brand health, social listening tools can clue you in via mention monitoring and sentiment analysis. Specific to a rebrand on social media, metrics such as engagement and sentiment help assess your goals and performance. An FAQ page. The short answer? It depends.

Social Media 113

Social Media How To Press Release Sentiment 113

Hootsuite

MAY 1, 2023

This clarifies who is responsible for social media analysis and reporting. In particular, keep tabs on social sentiment and social share of voice. If social sentiment trends downward, or takes a steep dive, implement your crisis management plan. It also outlines how those decisions are made. We’ll talk about that next.)

Social Media 106

Social Media Guidelines HootSuite Policies 106

Hootsuite

SEPTEMBER 16, 2022

How to conduct a social media sentiment analysis. How to do a competitive analysis on social media. You can share all the nitty-gritty details with your team while providing a higher-level analysis for busy senior managers. Learn more about social media reporting: Key social media metrics to track.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

AUGUST 14, 2023

There are so many different tools out there, ready to help you schedule social content , monitor brand sentiment , share insightful analytics , or collaborate with your team. The analytics dashboard is a popular feature: find in-depth metrics and reporting on various aspects of Instagram and Facebook performance.

HootSuite 68

HootSuite Social Media Management Price Hashtag 68

Hootsuite

AUGUST 17, 2023

With Hootsuite, you get an easy-to-use social media scheduler that gives you Personalized recommendations for best times to post I ntuitive analytics for all your social accounts (including industry benchmarks and competitor analysis ), O ne, unified inbox for DMs and comments from every network.

Comparison 78

Comparison HootSuite Hubspot Social Media Management 78

Hootsuite

MAY 15, 2023

Keep response times low Response time is a key metric for social customer care teams. Rather than analyzing sentiment and satisfaction on each individual platform, you get a picture of customer satisfaction with your cross-platform social response. And for good reason.

HootSuite 91

HootSuite Survey Team Report 91

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Sentiment: How much are you willing to automate verse check by hand? Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. First – What are the objectives? link] martin s.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. Consider focusing your link building tactics internally — that is, on your site.

Marketing 264

Marketing SEO Case Study Small Business 264

Hootsuite

JULY 24, 2023

Robust analytics and reporting features provide insight into your social media performance, audience engagement, reach, and other key metrics. Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. FAQs about real estate social media tools What social media should realtors use?

Real Estate 77

Real Estate Social Media Tools HootSuite 77

Hootsuite

MAY 30, 2023

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads? Facebook You need Facebook.

Social Media 81

Social Media HootSuite Template Templates 81

Convince & Convert

MARCH 16, 2010

The lack of integrated metrics on Twitter may not be a big deal for personal users, but for corporations looking to embed Twitter into an integrated social CRM approach, it’s a gaping hole that is currently being patched by inefficient, home grown workarounds. link] @Brett2point0 Excellent analysis, Jay. corporations?

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Good humor mixed in with a solid analysis, Jay. It's a sci-fi thriller in the making, no doubt. Haha, just kidding.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Good humor mixed in with a solid analysis, Jay. It's a sci-fi thriller in the making, no doubt. Haha, just kidding.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media 120

Social Media Strategy Mobile Consultant 120