Hootsuite

AUGUST 2, 2022

Structure this like a traditional SWOT analysis. Do your research (AKA a competitive analysis). Make sure you evaluate their FAQ page and whether or not they use quality chatbots. Performing a SWOT analysis of your and your competitors’ customer service offering is a clear way to see gaps in the marketplace.

Template 77

Template Templates Strategy HootSuite 77

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. But your video metrics will depend on your overarching social goals and platforms you use.

Buy 113

Buy Video How To Template 113

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Start free 30-day trial What is a social media SWOT analysis?

Analysis 105

Analysis Social Media HootSuite Tips 105

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. About half ( 51 percent ) of brands utilize social listening in any capacity. Social listening should be an integral part of any marketing strategy.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

NOVEMBER 28, 2022

In fact, 76% of engaged social media users say it’s important for companies to post about their employees. Engagements, followers and conversions are more than just metrics—they’re actions taken by fans. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin.

Instagram 122

Instagram Engagement Brands Avatar 122

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What about you?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 150

Social Media Strategy Influencer Social CRM 150

Rebekah Radice

MAY 2, 2016

Everything from marketing, analysis, research, sales, human resource and customer service are top uses. The easiest way to do this is to think of customer FAQ questions. Select Your Success Metrics. This involves determining how you will measure and evaluate the effectiveness of your social media plan.

Facebook 113

Facebook Marketing eBook GPS 113

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Hootsuite

JULY 15, 2021

Customer service metrics enable companies to track their support efforts in an on-demand, multi-platform world. To keep up, it’s crucial to track the customer service metrics that matter. What are customer service metrics? Customer service metrics are also used to measure client satisfaction. Net promoter score (NPS).

Metrics 138

Metrics Survey FAQ Issues 138

Hootsuite

DECEMBER 8, 2022

How do you know the “right” number of engagements to expect on your social posts? That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. What is a social media benchmark?

Social Media 120

Social Media HootSuite Real Estate How To 120

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

MAY 5, 2021

billion active social media users, an increase of 13.7% And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Social media has become a critical marketing and communication tool for companies of all sizes.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Hootsuite

MAY 1, 2023

All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. What is social media governance?

Social Media 105

Social Media Guidelines HootSuite Policies 105

Hootsuite

SEPTEMBER 14, 2023

In the mile-a-minute world of social media, they are the crucial bridge between brands and audiences. Today, we’re breaking down exactly what a community manager does (and how they differ from social media managers ), and what the future holds for this thrill-a-minute position. Are you paid enough?

Communities 96

Communities Social Media Management HootSuite Skills 96

Tweaklibrary

MAY 21, 2020

The data collected can be processed into a better analysis report for the business sites. Why this product: Being an exclusive tool for multiple data analysis options and a large variety of metrics, Adobe analytics found its permanent place among the top analytics tool. ProfitWell Metrics. Get It Here. Get It Here.

Analytics 24

Analytics Tools Hubspot Software 24

Writtent Blog

MARCH 4, 2014

With the help of their platform, you can perform competitive analysis and determine the highest potential keywords in one easy swoop. You’ll be able to respond to comments, check your metrics, or save ideas directly into your drafts, even if you’re not right in front of your computer. You’ll never forget an amazing idea again!

Tools 111

Tools Content Marketing WordPress 111

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. Those metrics can include things like views, likes, engagement, click-throughs, and comments.

Analytics 102

Analytics Tools Facebook HootSuite 102

Sprout Social

FEBRUARY 10, 2022

Is a social media rebrand on your radar? In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy. Why (and when) a rebrand on social media is necessary. What are the key pieces of a social media rebrand?”. The short answer? It depends.

Social Media 113

Social Media How To Press Release Sentiment 113

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Through strategic social listening, brands can analyze customer conversations at scale. The value of social listening.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Hootsuite

APRIL 4, 2023

The campaign set the standard for how to fundraise on social media. Not every social media donation drive delivers such stunning results. But social media is still fertile ground for fundraising. In this post, you’ll learn the unique advantages fundraisers have over other organizations on social media.

Social Media 98

Social Media Tips HootSuite How To 98

Hootsuite

JULY 13, 2023

Sprinklr has emerged as a popular social media platform, but it’s not the only player in the space. Magic happens on social media when the right stories are heard and the right conversations are started. 1 Social Media Tool Create. Try Hootsuite free for 30 days. #1 Free 30-Day Trial 2.

Comparison 76

Comparison HootSuite Hubspot Price 76

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Social CRM Consultant MySpace 122

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Before Yelp reviews, businesses thrived on word of mouth (and, uh, town criers ?). Here’s how.

Reputation 107

Reputation Strategy Brands HootSuite 107

Sprout Social

SEPTEMBER 25, 2023

It builds brand reputation According to our most recent social media industry report , building brand reputation and loyalty is the top priority for marketers across industries, with 66% of businesses prioritizing it in today’s economic environment. Metrics : How are you measuring the quality of these interactions?

Strategy 110

Strategy How To Team Reputation 110

Hootsuite

AUGUST 14, 2023

What about one perfect social media management tool? If you’re commitment-phobic when it comes to picking a social media management platform, we get it. So if you’re not 100% sure if Later is your social media soulmate, that’s totally fine. 1 Social Media Tool Create. And is it… Later?

HootSuite 67

HootSuite Social Media Management Price Hashtag 67

agora pulse

AUGUST 18, 2020

Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done. There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar.

Social Media 210

Social Media How To Hashtag Curation 210

Hootsuite

AUGUST 17, 2023

If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. 1 Social Media Tool Create. See full pricing here.

Comparison 77

Comparison HootSuite Hubspot Social Media Management 77

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 107

HootSuite Brands Price Collaboration 107

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Strategy Analysis Reputation 120