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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? What are the types of NLP categories?

Process 110
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How AI insights improve decision making

Sprout Social

This process involves a combination of machine learning (ML), natural language processing (NLP) and AI data visualization techniques (charts, graphs, dashboards , heat maps, etc) to make the data more accessible. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 111
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What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Maybe some processes are repetitive, or some solutions cause more friction.

Examples 103
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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . Ecommerce broadly encompasses the process of buying and selling goods online. 3 social commerce examples you can learn from.

Examples 133
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An example of this is how Spotify uses machine learning to improve content recommendations.

Sentiment 104
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis.

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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113