Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube.

Brands 109

Brands Strategy Reputation Authentication 109

Social Media Strategies Summit

SEPTEMBER 12, 2019

In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Social Engagement. Programmatic Display Ad Spending. Source: eMarketer. What is programmatic advertising?

Advertising 118

Advertising CPM CPC Buy 118

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? What content is converting to real business? What content is truly engaging your audience?

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived.

Feed 167

Feed Feedly Metrics News 167

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. Listen into this episode of the Brand Authority podcast and read the extended show notes below.

Social Media 145

Social Media How To Metrics URL 145

Keyhole.co

JULY 18, 2023

Users also spend more time on TikTok than other social media platforms. minutes, which is more than double that of second-place Pinterest (5.06 In this article, we reveal some of the underrated TikTok marketing tips if you are a newbie and want to evolve into a social media guru. So, TikTok boasts a big audience. Engagement.

Tips 52

Tips Marketing Trends Influencer 52

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Buffer Social

MAY 6, 2016

It’s been another fast-paced, exciting week in the world of social media. What’s new in social this week. Source: Social Times. Source: Social Times. Instagram first announced carousel ads in 2015, but now brands can include multiple videos (of up to 60 seconds long) to the same sponsored post.

Instagram 61

Instagram Engagement Twitter Facebook 61

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, it’s widely disparate content usage across social outposts that’s the real mystery.

Social Media 120

Social Media Content Analysis Sports 120

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. Social marketing and performance marketing collide.

Trends 145

Trends Social Media CPA Sports 145

Keyhole.co

MAY 18, 2023

It’s almost unbelievable how fast social media has grown over the last decade. With newer social media platforms emerging, netizens have too many hot leisure destinations. Keeping an eye on top social media statistics can provide valuable insights into user behaviour, trends, and opportunities. Facebook 1. hours a month.

Statistics 59

Statistics Social Media B2B YouTube 59

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Strong innovation Marketers move at the speed of social.

HootSuite 110

HootSuite Brands Price Collaboration 110

Pam Moore

JUNE 14, 2017

Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Brands want us to check out their hot deals.

Training 166

Training Authentication Social Networking Resources 166

SalesChoice

OCTOBER 4, 2016

Randomness is introduced by training each decision tree in the forest on a random sample for the entire input data set, and interjecting variables at random into each brand (decision) point of every tree in the forest, these types of methods reduce the classification errors to improve the predicted outcomes of ML methods.

Software 20

Software Patterns Applications B2B 20

Pam Moore

NOVEMBER 3, 2019

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? Being the loudest in the digital room no longer works like it used to.

Social Media 60

Social Media Template Templates Training 60

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Brand Amplification. How to Choose the Right Platform for Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

JUNE 8, 2023

It’s a golden ticket to increased visibility, more followers, and potentially, a boost in sales or brand recognition. Start with optimizing your profile Improve your bio First impressions matter, and your bio is your digital handshake. Include a clear description of what you or your brand does.

Instagram 52

Instagram How To Hashtag Influencer 52

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

Social Media 145

Social Media How To Exercises Guidelines 145

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Social Pros Transcript For Your Reading Enjoyment.

Social Media 116

Social Media Committee Team Questions 116

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Viper Chill

JULY 19, 2010

If you’re entering an industry with a brand new site, the last thing you want to do is wait that long for some good search engine traffic. These days I’m spending my time focusing on much bigger (and more competitive markets) and having a lot of success. This is very popular in the UK.

Industry 76

Industry SEO Strategy Directory 76

Almost Savvy

OCTOBER 31, 2008

Do I – and my generation-mates – belong online using twitter and connecting with people through social networking? Do I – and my generation-mates – belong online using twitter and connecting with people through social networking? Different experiences, different perspectives. Do I belong in the blogosphere?

Blogosphere 175

Blogosphere LinkedIn Virtual World AJAX 175

Almost Savvy

OCTOBER 31, 2008

Do I – and my generation-mates – belong online using twitter and connecting with people through social networking? Do I – and my generation-mates – belong online using twitter and connecting with people through social networking? Different experiences, different perspectives. Do I belong in the blogosphere?

Blogosphere 175

Blogosphere LinkedIn Virtual World AJAX 175

Convince & Convert

MAY 31, 2012

This is Episode 18 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ike, and our Social Media Stat of the Week ( this week : 16% of CEOs are active in social media). Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription.

B2B 113

B2B LinkedIn Posterous Social Media 113

Convince & Convert

APRIL 26, 2012

is the author of the brand new book, so brand new that the official release. date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. And, of course, now you do a lot of social and the. be good at social? Lee: Somewhere. Lee, how are you?

Social Media 134

Social Media SEO Retail Conference 134

Writtent Blog

JULY 23, 2013

If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action. In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” Bounce Rate.

Metrics 103

Metrics How To Hubspot Statistics 103

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. SEO Checklist: 60 Essential Checks Before Launching a Website : Is your site ready to be launched? It’s my birthday and I have some great news! Ask these questions and then answer them.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

APRIL 8, 2010

Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. But progress sometimes comes in half-steps, and the remote control revolution was gradual. But the size of the iPad makes it feel so much different.

iPad 136

iPad Content iPhone Wireless 136

Sprout Social

JULY 27, 2016

With a limitation of 140 characters, Twitter instills users to be creative and succinct with social media. But much like your product launch or social media marketing strategy , you have to know where to start before you can see any success. Users mentioning brand names (without tagging). Add All the Leaders in Your Industry.

Handbook 40

Handbook Twitter Hashtag Industry 40

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!) also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Landing Pages.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Hootsuite

FEBRUARY 18, 2020

After all, it’s just not realistic for brands to expect instant Instagram success à la Jennifer Aniston. In this article, you’ll learn what Instagram engagement means, different ways of measuring your engagement rate on Instagram, and 15 simple things you can do to increase your brand’s Instagram engagement. Record-setting.

Engagement 145

Engagement Instagram Geotagging Metrics 145

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). Attention: People spend a lot of time on social networks.

Advertising 40

Advertising Facebook URL Campaign 40