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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Resources 102
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. DC movies and LEGO?

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Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 113
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15+ Tips to Grow On YouTube Shorts

Buffer Social

Use it to tease upcoming content or collaborations. Interviews : Host industry experts or collaborate with other creators to bring fresh perspectives to your channel. However, navigating the monetization labyrinth requires a mix of adherence to platform guidelines, strategic planning, and continuous performance analysis.

YouTube 113
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How marketing automation empowers your team, and whole org

Sprout Social

There has never been more customer, competitor or industry data available to marketing teams. Automation also breaks down silos and smooths out collaboration within your team, and beyond. This could include identifying what industries your customers fall into and what tools they have in their tech stack.

Team 109
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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. Want to run competitor analysis using Keyhole?

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

For example, the United Nations Educational, Scientific and Cultural Organization (UNESCO) published the first global standard on AI ethics in November 2021: The Recommendation on the Ethics of Artificial Intelligence. What software and analysis can help us mitigate business risks? What gaps do technology and analysis create?