Convince & Convert

JULY 18, 2011

If you want to run an expensive national print ad campaign to make sure people think your hotel is all post-modern and zeitgeisty , then I guess this qualifies as killer graphic design. In fact, the QR code itself is substantially larger than the logo of the company (Crowne Plaza Hotels).

Analysis 152

Analysis Hotels SMS Smart Phone 152

Hootsuite

JUNE 28, 2023

Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. URL shortener. links to pass through accurate analytics parameters or write your own custom ones, which is especially useful for tracking specific campaigns or promotions.

HootSuite 120

HootSuite URL Analytics Forums 120

Kikolani

SEPTEMBER 13, 2016

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links. Even so, not all backlinks are good for SEO.

Metrics 60

Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links. Even so, not all backlinks are good for SEO.

Metrics 60

Metrics Analysis SEO NoFollow 60

Keyhole.co

DECEMBER 30, 2022

Try monitoring keywords, URLs, topics, social media handles and more. Did you know that Keyhole users report saving at least 5 hours every week with automated data gathering, reporting, and analysis? Keyhole is a great Topsy alternative — for several different reasons. It also lets you monitor more than just hashtags. Followerwonk.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Razor Social

JULY 13, 2017

However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website. In this article, we’re going to show you four different tools you can use to identify specific social media traffic so you can track the success of your campaigns more precisely.

Social Media 111

Social Media URL How To Analytics 111

agora pulse

SEPTEMBER 23, 2020

Here’s how to run competitor analysis. More web traffic = CTR (click-through rate) from your social media posts or campaigns. If you’re running paid campaigns, it’s good practice to track your URLs so you can tangibly show how well they performed. You can also split test campaigns and check which works best.

Social Media 144

Social Media ROI Social Media Management URL 144

Keyhole.co

DECEMBER 11, 2020

Try monitoring keywords, URLs, topics, social media handles and more. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. It also lets you monitor more than just hashtags. TweetBinder.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Jon Loomer

APRIL 17, 2019

Facebook’s Saved Audiences feature allows advertisers to create audiences that can be re-used in multiple campaigns. The feature can also enable more detailed analysis, such as understanding audience overlaps. At the time of this writing, both paths have a standard URL convention, which I’ll share in case it helps.

Facebook 166

Facebook How To URL Analysis 166

Kikolani

MARCH 18, 2014

Now if you’re like me, split testing sounds like a pretty complicated process that requires expensive tools and loads of analysis. Setting Up a Campaign. Once you have your pages and variations ready, you can start by setting up a New Campaign with ConverThis. Then you will grab the campaign URL. How simple?

WordPress 132

WordPress URL Campaign Statistics 132

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Best of all? And as a bonus, it’s extremely user-friendly.”.

Tools 52

Tools Social Media Sentiment Price 52

Rebekah Radice

JANUARY 7, 2019

To get started with your listening campaign, let’s first define your “social interaction” goals. The analysis above will not only give you insight into your content, but how you should present it. STEP 6: Go Deep Into Competitive Analysis. Use the Google URL Builder to start tracking. How am I reaching them?

Social Media 145

Social Media How To Metrics URL 145

Keyhole.co

JUNE 19, 2023

This campaign generated a lot of buzz, creating a sense of community among Starbucks patrons and resulting in a lot of free publicity for the company spotlighting customer success. Bonus: You can add campaign hashtags and keywords to Keyhole. Track your campaign specifics with Keyhole 2.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

SEPTEMBER 20, 2023

You must also run a competitor analysis to see where your reputation stands in your niche. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. You can analyze multiple profiles, brand mentions, and campaigns within minutes.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

SEPTEMBER 30, 2020

The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. When including links, add URL tracking codes to measure post-click actions like site visits or conversions, which you can then measure via Google Analytics. Invest in the best: Boost and elevate.

Organization 104

Organization LinkedIn Strategy Social Media 104

Hootsuite

OCTOBER 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Snapchat Ads Manager is Snapchat’s native dashboard for creating, managing, and reporting on Snap ads and campaigns. For now, let’s get started with creating your first Snapchat ad campaign.

How To 98

How To Template Templates Campaign 98

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Unmetric

AUGUST 19, 2019

Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. The tool gives you real-time insights on feedback from your audience on your brand’s campaign performance. . This tool has both English and Arabic dialects analysis.

Social Media 91

Social Media Tools Price Hashtag 91

Razor Social

MARCH 12, 2020

We run a lot of audits for companies (SEO, website, competitive analysis, etc.) When you specify steps in the funnel (each step is a website page with its own URL) you’ll be able to track conversion data at each step and see where in the conversion funnel visitors are dropping off. Not using UTM tags to track campaigns.

Analytics 89

Analytics URL Report Google 89

Sprout Social

MARCH 11, 2020

Like Facebook, Pinterest’s platform provides a day-by-day analysis of content performance coupled with individual post metrics. Start with some analysis. Below is a quick template you can use to track your best social posts: Post URL : a link to the post being recognized. No big surprises here.

Social Media 125

Social Media How To Metrics Analytics 125

Kikolani

MARCH 11, 2013

Backlink History – Our Backlink History tool allows SEOs to determine the number of backlinks detected by our sophisticated web robots for given domains, subdomains or URLs. Fresh Web Explorer – Discover emerging trends in keywords, phrases, and URLs in the web’s freshest content. SEO Campaign Management.

SEO 167

SEO Tools Analysis CPC 167

Razor Social

MAY 15, 2019

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. One off campaigns. They can help build awareness, generate interest and drive sales.

Influencer 104

Influencer Social Media How To Campaign 104

Rebekah Radice

FEBRUARY 25, 2019

You put campaign tags and source tags and content tags on your call to action buttons, on your cover photo if you’re inserting a link there in the description and certainly on the posts you’re sharing to your Facebook Page. ” We’re tracking each campaign and calculating specific data within that. Headliner.App.

Social Media 127

Social Media How To URL eBook 127

Sprout Social

JUNE 22, 2016

URL clicks. Keyword analysis. Think of social media data as the ingredients to your meal and the analysis as your recipe. Organic Likes: The amount of people who Like your Page without coming from an ad campaign. Paid Likes: The amount of people who Like your page directly from a paid ad campaign. Impressions.

Data 102

Data Social Media How To ROI 102

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Subreddits have their own URL, for example the Star Wars subreddit can be found at www.reddit.com/r/StarWars. Vector’s ad wouldn’t make much sense in a general campaign, but it fits here.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

JANUARY 18, 2017

It’s deceptively simple, and once you get set up, analysis is basically hands free. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL.

ROI 40

ROI URL Analysis Campaign 40

Sprout Social

JUNE 29, 2020

With Sprout Social’s analytics offerings , social teams are empowered to quickly aggregate social data and create reports filled with insights like historical performance data and campaign analysis. With this data, social teams can pour their resources into the content that is proven to raise awareness amongst potential applicants.

Strategy 132

Strategy Marketing Metrics Education 132

Razor Social

JANUARY 10, 2018

After all, these are the people who will receive your nurture campaigns, and some of them will become paying customers. This tools integrates with Google Analytics allowing you to see how well your campaign forms are performing in terms of clicks, views, and overall conversion rates.

Content 104

Content How To Marketing Metrics 104

Convince & Convert

AUGUST 8, 2019

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. That means it’s not possible that these people landed on the page directly, and our analysis wasn’t entirely accurate.

Brands 154

Brands Analytics Consultant Data 154

Unmetric

AUGUST 28, 2019

Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights. The tool gives you real-time insights on feedback from your audience on your brand’s campaign performance. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Keyhole.co

OCTOBER 13, 2023

They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. This multipurpose tool allows you to instantly analyze multiple profiles, campaigns, brand mentions and influencers. Analyze social media, optimize your campaign and research your competitors’ market.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Bill Hartzer

FEBRUARY 22, 2012

– Reporting and analysis of current and historical SEO campaigns. – Perform client specific keyword research and competitive analysis. – Perform Backlink analysis, opportunity identification, solicitation and optimization. Primary Responsibilities. – Perform technical SEO Audits of client websites.

Engineering 95

Engineering Analysis SEO Microsoft 95

Bill Hartzer

APRIL 18, 2011

. – Guide strategic and tactical direction on optimization; improving site architecture, URL mapping, page construction, navigation, internal linking / clustering of content, hierarchy of links, keyword lists, and copywriting. Reporting & Analysis. – SEM campaign experience; understanding of customer lifetime value.

SEO 136

SEO Engineering Hitwise comScore 136

Sprout Social

JULY 31, 2018

Benchmarks are not only important because they give you a snapshot of your brand’s performance now; they also provide the foundation to optimize your new marketing campaigns and learn from past mistakes and successes. Determine the Right Campaign Goals. Set Your Benchmarks. New website visitors. New subscribers. Video views.

Influencer 77

Influencer Instagram Hashtag How To 77

Buzzlogix

MARCH 31, 2017

Hence, Instagram is the perfect platform for any successful Internet marketing campaign. Instagram Profile Component #4: Add your website’s URL. Either use your main URL, or send people to the link that contains your special offer. You can always go back and change this URL as your offers change. It’s Time to Strategize.

Instagram 53

Instagram Hashtag URL Influencer 53