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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. Image source Then, hit Start with a website , copy-paste your web address into the URL bar, and choose Use the entire site.

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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. First, let’s take a quick step back to detail what URL parameters are and why this is necessary. URL parameters add information to the end of a URL. Background.

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Check Those HTTPS URLs

Small Business Mavericks

Here’s something for y’all web wranglers: please tell search engines about your HTTPS URLs! A recent, small scale analysis we ran showed that more than 80% of the HTTPS URLs that are eligible for indexing (i.e. If your site supports HTTPS, please do tell us: use HTTPS URLs everywhere so search engines can see them!

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects. So it is a good source of both ideas and basic competitive analysis.

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Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

What website analysis tools do you use for tracking your website performance? If you want a close-up of user behavior on your site, there is a great heatmap functionality that lets you enter the URL of any page on your website. Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Form Analytics.

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

Monitor your competitors Incorporating hashtag analysis into your competitive monitoring will help you optimize your social media strategy by staying competitive and increasing your share of voice more relevantly. Use the native LinkedIn hashtag analytics LinkedIn offers follower count numbers for all hashtags.

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

Competitive Analysis. I really like BuzzSumo ; it has become my go-to resource for quick analysis of a specific site or topic. Social Crawlytics allows you to crawl a domain to drill down on social metrics by URL and author. Rival IQ is becoming popular for competitive analysis in social and other marketing channels.

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