Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Work with Influencers. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers.

Brands 78

Brands B2B SEO Influencer 78

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Conduct a gap analysis.

Data 134

Data B2B Statistics Social Media 134

Unmetric

JUNE 11, 2019

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. Brand24 is a great tool to help you reach potential customers and influencers. Pricing: $400 per month. G2Crowd Rating: 3.5.

Analytics 125

Analytics Tools Social Media Curation 125

Audiense

MAY 17, 2018

Using the appropriate platforms, which develop audience analysis based on artificial intelligence, you can obtain some of the following insights: The most relevant segments within an audience. The brands that influence them the most. Who are the most relevant influencers (micro and/or macro) for these audiences.

Case Study 79

Case Study Activities Study Campaign 79

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The #1 thing you must have before posting even 1 social network update.

Social Media 78

Social Media Template Templates Marketing 78

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution. Reasonable pricing.

Software 103

Software Marketing Analytics B2B 103

Hootsuite

JANUARY 4, 2023

Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience. This may include working with influencers or external content creators. The benefits of social media marketing. Top networks for social media marketing. Users spend an average of 22.9

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . What are data analysis tools?

Analysis 139

Analysis B2B Data Tools 139

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. You need to dig in and learn the social networks. How will you measure success?

Social Media 167

Social Media Social Networking Training Instagram 167

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Build relationships.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

DECEMBER 2, 2020

It's not about what the different silo'd social networks or shiny technology can do for you. Too many marketers and even the most successful business owners get caught up in the hype and shiny objects of digital and social marketing. Instead approach it with the mindset of “what I can do with the technology.”

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

It's not about what the different silo'd social networks or shiny technology can do for you. Too many marketers and even the most successful business owners get caught up in the hype and shiny objects of digital and social marketing. Supporting Resources: How to Get Your Social Media Budget Approved (ebook).

Social Media 78

Social Media Marketing Small Business Training 78

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 100

Organization LinkedIn Strategy Social Media 100

Sprout Social

NOVEMBER 21, 2019

In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too. Demographics will influence everything from ad targeting to messaging and more. Social ads?

Research 96

Research How To Marketing Price 96

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Influencers have a large presence on social media and can help bring more attention to your content.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Influencers have a large presence on social media and can help bring more attention to your content.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned? Incredible presentations don't just happen. You got this!

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned? Incredible presentations don't just happen. You got this!

Eventful 90

Eventful Tips Training Authentication 90

Pam Moore

FEBRUARY 24, 2018

WHY should your audience care that you are on Facebook or any other social network? Are they people who want to engage with your brand on Facebook or any other social network? This past week I spoke at an event in Banff, Canada – The Gathering , on the topic of influencer marketing. Influencer marketing.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

DECEMBER 5, 2017

Often times we are “that agency” brought in to help get the house in order, conduct an audit, build a strategic plan for implementation, help set priorities, implement a new program such as influencer marketing or simply to add some more positive turbo to your already successful program. Sign up now and stop wasting time.

Social Media 160

Social Media How To Social Media Management Training 160

Sprout Social

JULY 6, 2022

In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Social platforms are incredibly effective for staying in touch with current customers, allowing brands to create a community around their products and offer meaningful customer care.

Twitter 102

Twitter Tourism Travel Education 102

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Digimind

DECEMBER 19, 2017

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated marketing channel solely dedicated to communication.

Data 49

Data Social Media Brands B2B 49

Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. The logic behind approaching social media holistically centers around the fact that Gen Z loves to share publicly, which means brands can accumulate brand ambassadors without dropping a penny. So what does this mean for the marketing world?

Content 60

Content Tips Analysis Curation 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Pam Moore

NOVEMBER 14, 2017

We'll help you create a social media strategy and plan to drive real results for your business within 30-60 days! 3 Things You Must Know for a Successful Social Media Marketing Career. 10 Proven Strategies to Get Your Social Media Budget Approved (podcast). 10 Habits Highly Effective Social Media Marketing Leaders.

ROI 164

ROI Social Media How To Marketing 164

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 147

B2B Survey ROI Metrics 147

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. During a brand crisis, social listening reveals real-time reactions and information that gives crisis management teams an opportunity to be proactive in their response.

Tools 90

Tools Sentiment How To Team 90

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 110

B2B Research Sentiment Marketing 110

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business.

Communities 117

Communities Groups Groups Social Media 117

Writtent Blog

JULY 10, 2013

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. 15% of time on mobile internet is spent on social networking websites. 41% of B2B buyers access content marketing through a smartphone.

Statistics 108

Statistics Mobile comScore Marketing 108