Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

B2B 125

B2B SEO Travel Hubspot 125

Keyhole.co

NOVEMBER 7, 2023

By applying hashtag analysis, you can monitor how these key hashtags perform over a specific time period. Keyhole plays a vital role in taking competitor analysis to the next level. Key influencers have the popularity to magnify your content and infuse credibility into your social media presence. How do you achieve this?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . In this post, we’ll examine why you should be prioritizing YouTube for your B2B marketing. Why Use YouTube for B2B Marketing? How popular is YouTube?

B2B 132

B2B SEO YouTube Tools 132

Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Use case for B2B. Audiense Influencers Report. Campaign US.

Analysis 96

Analysis Advertising Journal B2B 96

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. For B2B sales and marketing, there are several built-in functions and capabilities that social listening tools bring to the table.

B2B 89

B2B Marketing Sentiment Influencer 89

Oktopost

JANUARY 13, 2020

The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads.

B2B 119

B2B Advertising Campaign Statistics 119

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 105

B2B How To Sentiment Reddit 105

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

B2B 190

B2B Social Media Case Study Study 190

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Benchmarking and competitor analysis.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

MARCH 12, 2024

The influencer loophole While most brands might shy away from sharing explicit statements about their political affiliation, there might be one way they can still demonstrate their values: influencer marketing. Even if your influencer campaigns are apolitical, your brand will be associated with the influencers’ values.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Keyhole.co

APRIL 2, 2024

You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out. Sentiment analysis This metric helps you analyze the sentiment or emotional tone behind brand mentions and conversations on social media. Think ratings, reviews, or feedback.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

JUNE 2, 2022

Want to hear more from renowned B2B marketing leaders? This research can oftentimes support and inform product development and even influence a product roadmap. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat.

Products 125

Products Twitter Marketing Real Estate 125

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JUNE 15, 2023

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign. In time, social listening for competitor analysis will become foundational.

B2B 62

B2B Sentiment Analysis Influencer 62

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. You must also run a competitor analysis to see where your reputation stands in your niche.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . Study What Successful Influencers Do. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world.

B2B 69

B2B Brands Tips Notification 69

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Work with Influencers. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Sentiment Analysis: An analysis of the temperment around posts about your brand.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

APRIL 25, 2024

Influencer marketing brief template The most effective influencer marketing strategies view influencers as more than just contractors with a task to fulfill. To get the most out of your influencer partnerships, you need to treat them as just that—partners. Download the template 8. Download the template 9.

Template 80

Template Templates Social Media RFP 80

Sherrilynne Starkie

FEBRUARY 13, 2018

A competitor analysis is often done too. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Journalists are important influencers, and gaining media coverage brings increased credibility, expanded reach, high awareness and, importantly, backlinks from high domain authority websites.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Webbiquity SMM

JANUARY 31, 2019

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Which tools to use is up to you, but try to pick a service that will keep all your data together for easier analysis, as well as one that won’t try to keep additional data behind paywalls. There shouldn’t be dissonance here.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Koka Sexton

DECEMBER 31, 2022

Strategies such as targeted content delivery and leveraging influencers are key to gaining traction and amplifying your message. You can also use influencers and social media to build a presence, as well as participate in relevant communities and forums. Data Analysis. Skills needed. Communication. Creativity. Digital Marketing.

Strategy 92

Strategy Marketing B2B ROI 92

Keyhole.co

MARCH 28, 2024

Of course, it takes LinkedIn research and competitor analysis to unpack a goldmine of potential keywords. Using Chrome extension: This extension allows you to perform your hashtag analysis. Leveraging analytics tools: Various tools for hashtag analysis are readily available in the market. Engage with others on the platform.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Conduct a gap analysis.

Data 131

Data B2B Statistics Social Media 131

Keyhole.co

MARCH 11, 2024

Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking.

Template 52

Template Templates Analytics LinkedIn 52

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Whether you're rocking the digital waves, dancing with influencers, farming or hunting for new leads, or building a business empire, two mega-questions are knockin' at your door. In a world of automation and robots… be the HUMAN! Hustling to get the juiciest ROI from your efforts?

B2B 78

B2B Exercises Remix Team 78

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.

Strategy 52

Strategy Twitter Tips Marketing 52

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI).

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Webbiquity SMM

APRIL 30, 2020

You need data-driven analysis for creating and using hashtags optimally. This is especially important if you want to find authentic influencers. Many Instagram “influencers” have fake followers and want to sell their Instagram account. Hashtags are most effective when used strategically.

Instagram 159

Instagram Tools Hashtag Authentication 159

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI).

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . What are data analysis tools?

Analysis 136

Analysis B2B Data Tools 136

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Influencers : Who are the most prominent accounts or authors talking about you? What are they saying? Cast the Net Wide.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Unmetric

JUNE 11, 2019

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. Brand24 is a great tool to help you reach potential customers and influencers. TapInfluence is a compelling influencer marketing platform.

Analytics 125

Analytics Tools Social Media Curation 125

Audiense

MAY 17, 2018

Using the appropriate platforms, which develop audience analysis based on artificial intelligence, you can obtain some of the following insights: The most relevant segments within an audience. The brands that influence them the most. Who are the most relevant influencers (micro and/or macro) for these audiences.

Case Study 79

Case Study Activities Study Campaign 79