Remove Analysis Remove B2B Remove Influencer Remove Social CRM
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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24 Tools Every Social Media Manager Should Use

Visually SM

In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. For example, the platform gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. population.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. This allows (mandates, even) the cream to naturally rise to the top.