Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

MARCH 12, 2024

The influencer loophole While most brands might shy away from sharing explicit statements about their political affiliation, there might be one way they can still demonstrate their values: influencer marketing. Even if your influencer campaigns are apolitical, your brand will be associated with the influencers’ values.

Social Media 113

Social Media Marketing Sentiment Influencer 113

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 104

B2B How To Sentiment Reddit 104

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Webbiquity SMM

JANUARY 31, 2019

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Which tools to use is up to you, but try to pick a service that will keep all your data together for easier analysis, as well as one that won’t try to keep additional data behind paywalls. There shouldn’t be dissonance here.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Oktopost

JUNE 15, 2023

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign. In time, social listening for competitor analysis will become foundational.

B2B 62

B2B Sentiment Analysis Influencer 62

Sherrilynne Starkie

FEBRUARY 13, 2018

A competitor analysis is often done too. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Journalists are important influencers, and gaining media coverage brings increased credibility, expanded reach, high awareness and, importantly, backlinks from high domain authority websites.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social. Cast the Net Wide.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Work with Influencers. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Sentiment Analysis: An analysis of the temperment around posts about your brand.

Brands 76

Brands B2B SEO Influencer 76

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI).

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI).

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Audiense Insights is an audience intelligence and analysis tool designed to help you connect with your customers. Social media channels. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Keyhole.co

MARCH 11, 2024

Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking.

Template 52

Template Templates Analytics LinkedIn 52

Unmetric

JUNE 11, 2019

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. Brand24 is a great tool to help you reach potential customers and influencers. TapInfluence is a compelling influencer marketing platform.

Analytics 125

Analytics Tools Social Media Curation 125

Webbiquity SMM

AUGUST 9, 2010

Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Sentiment: Are the comments, posts etc. Answers, comments posted on your blog, etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Audiense

MAY 17, 2018

Using the appropriate platforms, which develop audience analysis based on artificial intelligence, you can obtain some of the following insights: The most relevant segments within an audience. The brands that influence them the most. Who are the most relevant influencers (micro and/or macro) for these audiences.

Case Study 79

Case Study Activities Study Campaign 79

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 76

B2B Sentiment Analysis Influencer 76

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Other advantages: Hootsuite also has social listening and competitive analysis tools. You can use these to contextualize your brand’s social data in the broader landscape. HypeAuditor.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

NOVEMBER 2, 2023

Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. You can tell if they’re happy or upset by their tone.

Examples 103

Examples Template Templates How To 103

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Here’s an instance when Amazon replied to a user and addressed the issue. Start using Keyhole for free 2.

How To 52

How To Sentiment Reputation Hashtag 52

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . What are data analysis tools?

Analysis 138

Analysis B2B Data Tools 138

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more. Are users running into bugs?

Tools 92

Tools Sentiment How To Team 92

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? But if John Doe is influenced to buy from you based a tweet—but completes the purchase through another unrelated channel—there’s no way to assign the value of that sale to Twitter.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

Tools 206

Tools Social Media Lithium Sysomos 206

Keyhole.co

MAY 2, 2024

Social listening is an in-depth analysis to know what people think about your brand. In addition to understanding your customers in marketing, social listening helps you gather industry and competitor data, understand the customer’s experience with what you offer, and create opportunities to collaborate with influencers or even other brands.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Sprout Social

JULY 31, 2019

As this report starts populating data, you can kick off your competitive analysis by reviewing your competitors’ audience growth, engagements and even Top Posts to see what post types are working best in your industry. How to one-up your competition with social media industry analysis. Find out what Social Listening can do for you.

Team 82

Team Notification Report Metrics 82

Oktopost

APRIL 24, 2023

Competitive analysis is ripe for the taking if you can make full use of social listening, and tap into the endless resources social media offers – provided you know exactly what it is you’re looking for. With that in mind, here are 5 ways competitor analysis and social listening analysis intersect. Is it more? Is it more?

Analysis 62

Analysis Sentiment Statistics B2B 62

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. Before you begin any kind of competitive analysis, you need to identify who exactly your competitors are. What are the different aspects of competitive analysis?

Analysis 91

Analysis Sentiment Marketing Reputation 91

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 145

B2B Survey ROI Metrics 145

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 112

B2B Research Sentiment Marketing 112

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Why use social media for B2B marketing.

B2B 98

B2B Social Media Tools Tips 98

Keyhole.co

FEBRUARY 4, 2023

Final words More than 80% of B2B sales still happen on LinkedIn. Try Keyhole for free Related Articles: How To Do LinkedIn Competitor Analysis & Research LinkedIn Marketing Guide – How To Grow Your Business Using LinkedIn Frequently Asked Questions 1. Beginners might need some time to be accustomed to creating complex dashboards.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52