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Coming soon to Sprout: Instagram messaging, via Facebook’s Messenger API

Sprout Social

More than one billion people around the world use Instagram every month for inspiration, connection and communication, and 90% of those people follow a business on the platform. We’re thrilled that Sprout Social is launching Facebook’s Messenger API support for Instagram.

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Breaking Down The Impact Of Twitter’s API Charges On Marketing [Expert Edition]

Keyhole.co

Yes, we are talking about the pricey affair of Twitter API. Previously, Twitter used to provide free access to its basic API. After cutting off the free pass, they also rolled out much more expensive API plans for businesses and enterprises that wished to continue thriving on this access. This wasn’t the end of the misery.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes. What is brand sentiment analysis?

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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis?

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9 Chatbot builders to enhance your customer support

Sprout Social

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. But where do you start with building a chatbot?

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How AI insights improve decision making

Sprout Social

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

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