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Coming soon to Sprout: Instagram messaging, via Facebook’s Messenger API

Sprout Social

Instagram engagement is imperative for today’s brands, and we’re working with Facebook to integrate Messenger API, which now provides support for Instagram messaging features. We’re thrilled that Sprout Social is launching Facebook’s Messenger API support for Instagram.

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TikTok’s Expanding Access to its Research API, Enabling More Analysis of How it Works

Social Media Today

As TikTok continues to work with US regulators on a new deal to keep it in operation, it's looking to improve transparency.

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How Attribution Impacts Performance

Jon Loomer

You also need to set up the Conversions API , which can include both the web API and CRM API. Break it down to view 1-day view, 1-day click, 1-day engaged view , 7-day click, and 28-day click and make an intelligent analysis of what you see. You of course need to add the Meta pixel , but that’s the bare minimum.

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Breaking Down The Impact Of Twitter’s API Charges On Marketing [Expert Edition]

Keyhole.co

Yes, we are talking about the pricey affair of Twitter API. Previously, Twitter used to provide free access to its basic API. After cutting off the free pass, they also rolled out much more expensive API plans for businesses and enterprises that wished to continue thriving on this access. This wasn’t the end of the misery.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes. What is brand sentiment analysis?

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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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How AI insights improve decision making

Sprout Social

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.