Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! So I welcome them.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. How did the company do this? The company responded right away and made it their business to fix the issue for the passenger.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Upfluence is a one-stop influencer management solution that provides influencer identification, analysis, campaign management, product seeding, affiliate management, and various other services. Key features. Key features. Key features.

Influencer 112

Influencer Tools Marketing Software 112

Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them.

Sentiment 59

Sentiment Analysis Tools Price 59

Keyhole.co

MAY 12, 2023

Let’s say you have a company that sells video games. Competitor analysis Want to know what your competitors are doing? Trend analysis Keep in check what’s popular right now and use those keywords to get more traffic. Competitor analysis is great for identifying new opportunities for your own website or product.

Tools 52

Tools Strategy Marketing Analysis 52

Razor Social

MARCH 30, 2016

Campaign Analysis. They could be saying something positive or negative about your company. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

FEBRUARY 25, 2019

It’s used by companies around the world to understand their customers better and inform their next marketing step. It’s an active analysis of your passively collected data. Due to privacy concerns and API limitations , Facebook limits the kind of information it provides to third-party applications. Ingenius: Storage.

Facebook 93

Facebook Review Overview Press Release 93

Keyhole.co

MAY 24, 2023

As per recent surveys , 90% of the Fortune 500 companies use competitive intelligence to their advantage. These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing. There are tons of competitor analysis tools for accomplishing a specific goal.

Analysis 52

Analysis Types Tools Price 52

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools?

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. What is a competitive intelligence tool? And there’s more.

Tools 94

Tools Sentiment Marketing Reputation 94

Diva Marketing Blog

MAY 23, 2012

In this Pinterest Pinning For Business Learning Series post we take a look how a business-to-business company, Brandwatch , is using Pinterest as an inbound marketing tactic. The company is experiencing huge growth in the young sector. . Our interview is with Joel Windels. Diva Marketing/Toby : To wrap this up.

Social Networking 92

Social Networking eBook Analysis API 92

Bill Hartzer

NOVEMBER 2, 2021

Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. On October 28, 2021 Facebook filed for a trademark on the word Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Keyhole.co

DECEMBER 10, 2022

Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands. You can also set up custom alerts or “intelligent notifications” for specific hashtags and keywords based on triggers, time, or sentiments. Why should you prefer Keyhole? Start Your FREE Trial. Sprout Social.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Keyhole.co

NOVEMBER 18, 2021

Any red flags, such as negative sentiment or fake followers can be vetted at the beginning. Influencer search and analysis – AI-powered influencer analytics has social listening, email segmentation and relationship management capabilities of a CRM. Hashtag tracking allows you to find the most relevant influencers in any industry.

Influencer 124

Influencer Campaign Tools API 124

Keyhole.co

MAY 2, 2023

They also provide a wide range of advanced reporting capabilities, such as automated daily reports, multi-channel analytics, and visualizations for data analysis. Some tools even provide comprehensive API enabling integration with a variety of marketing platforms so you can further streamline your reporting process. “I

Analytics 52

Analytics Report Social Media Tools 52

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Not only Eric’s company Argyle Social, but our friends at Infusionsoft. Maybe that could be a new line of business for them. Eric: Yeah.

Airlines 115

Airlines Sentiment Hotels ROI 115

Net-Savvy Executive

SEPTEMBER 26, 2012

So much of the public discussion of social media monitoring and analysis focus on commercially available platforms that are more or less ready to go to work. A recent article points out that some companies are going for something much more customized to their needs. Do you know other examples that people can talk about?

Social Media 74

Social Media Analysis API Aggregator 74

Keyhole.co

JULY 9, 2023

Access historical data with Keyhole API for monitoring trends and searching for patterns. Check your share of voice and analyze what the world feels about your brand with sentiment analysis. Provides hashtag suggestions and analysis, helping users optimize their social media posts for better reach and engagement.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

JANUARY 21, 2014

Facebook API data. On average, if you joined the Facebook Page, you spent about $22 extra on the company. Kiva is a nonprofit, and they didn’t use any paid media, so there were no paid campaigns to interfere with the analysis. And through OnlyDesign they help companies build better web & mobile presence.

Study 167

Study Social Media Forums Case Study 167

Social Media Strategies Summit

SEPTEMBER 22, 2021

After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. That’s something we’d all like to know, right? Key Features.

Social Media 175

Social Media Tools Sentiment Price 175

agora pulse

NOVEMBER 8, 2016

It would be great to be able to measure sentiment of tweets. . A company that is dedicated to dynamic tool development and listens to their customers. It’d be great to have that with the option to export reports for further analysis and internal use. What I see missing from social media management tools is the semantic analysis.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright.

Facebook 167

Facebook Consultant Social Media Sites 167

Hootsuite

JUNE 17, 2019

Instagram tools for analysis and reporting. Hootsuite’s analytics dashboard goes above and beyond Instagram Insights, offering historical data, comparative analysis, customizable reports, and more. You can also monitor your accounts response time, and rank comments by positive or negative sentiment. Instagram Insights.

Instagram 111

Instagram Tools HootSuite Hashtag 111

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Don’t get me wrong.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Buzz Marketing for Technology

FEBRUARY 9, 2011

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Sprout Social

OCTOBER 31, 2018

You can conduct a surface-level sentiment analysis via advanced search by tacking on emoticons such as “:)” and “:(” when searching your brand on Twitter. Through Sprout’s API, you can search for content that is either related to your industry or that mentions your brand name in the URL.

Twitter 96

Twitter Brands Hashtag Industry 96

Hootsuite

MARCH 31, 2020

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. How the Instagram Algorithm Works.

List 145

List Social Media HootSuite URL 145

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Look what Fast Company did. Reply Kwame July 9, 2010 at 5:32 pm Yea, I read something about Fast Company’s influence project on ConversationAgent.com. People think numbers predict influence.

Social Media 251

Social Media Klout Influencer Feed 251