Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media Marketing. We are here to drive revenue.

ROI 174

ROI B2B Social Media Brands 174

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. But that’s not all you can do.

Social Media 59

Social Media How To Metrics Sentiment 59

Writtent Blog

JULY 22, 2013

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever.

Analysis 106

Analysis BuzzStream Marketing SEO 106

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Brand awareness: Track mentions, sentiment analysis , and reach. Embrace multi-platform analytics Gone are the days of siloed social strategies. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Brand awareness: Track mentions, sentiment analysis , and reach. Embrace multi-platform analytics Gone are the days of siloed social strategies. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Social media analytics.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing.

Social Media 167

Social Media Marketing Training Skills 167

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 117

Data Marketing How To Collaboration 117

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RhythmOne says that more than 80% of all shares are “dark.”

Brands 154

Brands Analytics Consultant Data 154

Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Strategy 132

Strategy Marketing Metrics Education 132

Sprout Social

AUGUST 16, 2023

Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses. It comes down to proactively managing reputational risks with consumers, employees and the market on social.” That’s why social listening is the most valuable way to mitigate risk.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

MAY 23, 2023

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. And social media marketers have always had to evolve how they work. In the 2010s, that meant creating an Instagram strategy. This extends to your social customer care efforts, too.

Team 135

Team Social Media Management Skills Trends 135

Keyhole.co

SEPTEMBER 20, 2023

You must also run a competitor analysis to see where your reputation stands in your niche. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Want to run competitor analysis using Keyhole? Determine the severity and scope of the crisis.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture.

Data 101

Data Skills Meme Social Media Management 101

Pam Moore

MARCH 8, 2018

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Brands 167

Brands Training Policies Template 167

Pam Moore

JANUARY 28, 2016

Yes, smart and social savvy marketers know how to generate sales using Twitter. However, what many marketers do not understand is that what you do off of Twitter is as important, if not more important as what you do on Twitter. Leverage Twitter analytics for optimized results. Welcome to the Inspiration Age (episode 170).

Conversation 113

Conversation Tips Twitter ROI 113

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The mood and behavior of your audience have changed, and so too must your marketing strategies.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

Social Media 60

Social Media Tips Marketing Social Networking 60

Kikolani

SEPTEMBER 14, 2010

If you’ve been interested in learning more about Internet marketing for your blog, brand, or business, there are a ton of resources out there, from blogs to ebooks, classes to conferences. But if you want something structured without any expenses involved, why not start with a free 10 week Internet marketing course ?

Course 139

Course Marketing Analysis Paid Search 139

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

Brands 131

Brands Analytics Data Metrics 131

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Here’s how to run competitor analysis. Why Do Social Media Goals Matter? Attainable.

Social Media 144

Social Media ROI Social Media Management URL 144

Rebekah Radice

FEBRUARY 25, 2019

Listen in to the full webinar replay, check out the top highlights or read through the complete transcript below to find out how you can turn your social media traffic into sales. Within this webinar series, I chat with today’s top experts on what it takes to succeed on social media. How to Turn Your Social Media Traffic Into Sales.

Social Media 127

Social Media How To URL eBook 127

Sprout Social

APRIL 28, 2020

.” But making social media work is work, and measuring whether it’s happening requires at least a little analysis. Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to stakeholders.

Report 119

Report Social Media Social Media Management Project 119

Sprout Social

JULY 30, 2018

The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. My first tip here is to get as specific as possible with your marketing personas. Advanced Analytics, powered by Simply Measured Want more creative planning fuel?

Social Media 90

Social Media How To Hashtag Analytics 90

Audiense

MAY 6, 2016

Whether it’s webinars or podcasts that you should be listening to, or just something new about Instagram that caught our eye, it’ll all be here! This year’s theme was tech-related, and IBM in collaboration with fashion-label Marchesa designed a colour-changing dress with IBM Watson’s analytics. Or a marketing ploy?

Team 92

Team Fashion Analysis Sentiment 92

Pam Moore

JANUARY 23, 2019

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. So what is evergreen content marketing and how can it help you achieve your business and marketing goals?

Content 60

Content How To Marketing Analysis 60

Sprout Social

FEBRUARY 13, 2020

We’re also offering our social marketing career growth template if you would like to deploy some of the tactics we will discuss in your own life. How have you grown your social and digital marketing channels in the past year? One of my favorite quotes in the webinar came from Skylar right here: Organization is KEY here!

Skills 109

Skills Metrics Report Organization 109

Keyhole.co

AUGUST 2, 2023

YouTube is the biggest video marketing platform in the world, with over 2.6 In this blog, we look at ideas to group your YouTube channel and the social media marketing software to supercharge that growth. Virtually all marketing tactics except SEO will provide a short-lived surge in views and engagements.

YouTube 52

YouTube Tips Collaboration Training 52

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Users on average spend 23.5 However, generally, mid-morning through the afternoon (9 a.m.

Tourism 109

Tourism Travel Education Engagement 109

Rebekah Radice

JANUARY 7, 2019

Look to your analytics and insights to find: 1. Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. Use Google Analytics to find this information. STEP 6: Go Deep Into Competitive Analysis. Let’s dive in! Post Performance.

Social Media 145

Social Media How To Metrics URL 145

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Data analysis. What Is Social?

Class 40

Class Skills Social Media Marketing 40

Razor Social

MARCH 8, 2016

This is based on a webinar on social media optimization we recently ran. We are running a series of ads to help promote the webinar. For this campaign, we want to drive people to the website to get registrations for the webinar. Export results – You can export to Excel for ongoing analysis.

Facebook 62

Facebook How To Price Campaign 62

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Process alone is the greatest gap we see in today’s modern marketing environments. The “slow” trend needs to creep into marketing in a big way for 2016. Regression Analysis. highlight to tweet).

Education 60

Education Process Software Analysis 60

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 124

Marketing Social CRM Conference Social Media 124

Proactive Report

NOVEMBER 12, 2011

Better use of analytics and more focus on measurement. The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Once you have the data use that old PR skill called content analysis. And the analysis cannot be done automatically. Content curation. Social Intelligence.

Trends 103

Trends Social Media Social Graph Analysis 103

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. It’s fundamental direct marketing. The Social Habit pre-orders now available. Be at the right place at the right time.

Brands 114

Brands Twitter Facebook Research 114