Convince & Convert

JANUARY 4, 2024

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” sounds basic, but is often a step skipped by brand and content marketers alike. Take for example, NinetyEight : a Gen Z Marketing Agency. How can this brand make their lives better?”

Trends 148

Trends Brands Airlines Energy 148

agora pulse

DECEMBER 20, 2016

Messaging allows companies to complete the marketing funnel through awareness (via a News Feed), search and explore (via Messenger), and purchase (also via Messenger). KLM Royal Dutch Airlines. KLM Royal Dutch Airlines is expanding customer choice again with the help of Facebook. Image Source. The power of choice.

Examples 60

Examples Airlines Facebook Retail 60

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Some facts: - Southwest Airlines has been in social media since 2006, when it launched its blog. -

Airlines 232

Airlines Social Media Collaboration Travel 232

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. This rapid increase forced marketers to ditch traditional practices and get creative with their ideas. Take, for example, budget airline, Ryanair.

Social Media 89

Social Media Content Airlines Authentication 89

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. However, the brand did not rely on that factor alone where marketing campaigns are concerned.

Social Media 52

Social Media Engagement Strategy Meme 52

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 108

Influencer Campaign How To Marketing 108

Ignite Social Media

SEPTEMBER 22, 2022

They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. Some of these brands include Delta, Unilever, Monster, and GSK.

Review 91

Review Case Study Social Media Management Airlines 91

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Last year I wrote about how the balance of content has shifted.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). How to Avoid “Posting Cringe” Every social media marketer dreads being asked: “How can we be more like Duolingo?”

Conversation 130

Conversation Brands Authentication Trends 130

Rebekah Radice

OCTOBER 19, 2015

There are many ways to market your business on Facebook. 7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome. It’s no different with Facebook marketing. Savvy marketers know that if you want to die a quick death – try to be anything but yourself. KLM Airlines gets this. Mistake: Mimic the Competition.

Facebook 114

Facebook Marketing Airlines Metrics 114

The Realtime Report

MARCH 25, 2014

”The huge amount of traffic on social media websites creates a user base where preferences, abilities and interests vary greatly—unlike the user base of a credit union, for example,” says Claes Fornell, ACSI Chairman and founder. Airlines ranked at 80 for website satisfaction, but drop to 69 for overall satisfaction.

Sites 177

Sites Social Media Insurance Airlines 177

Convince & Convert

JANUARY 4, 2024

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” sounds basic, but is often a step skipped by brand and content marketers alike. Take for example, NinetyEight : a Gen Z Marketing Agency. How can this brand make their lives better?”

Trends 78

Trends Brands Airlines Social Media 78

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109

Brands Retail Marketing Mobile 109

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. From formal wear to iPods, the store is huge and even equipped with a café.

Brands 159

Brands Blogger Retail Case Study 159

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

The Realtime Report

MARCH 20, 2023

For example, in some areas, special permits from local authorities are required to open a company. Start collaborating with other companies such as airlines, hotels, or travel agencies. Don’t overlook word-of-mouth marketing – offer your customers referral programs, bonuses, or discounts for referring friends.

Transportation 91

Transportation Insurance Discount Hotels 91

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Hootsuite

DECEMBER 7, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. As an easy example, try searching for tweets about Taylor Swift that have a minimum of 10,000 retweets.

Twitter 116

Twitter HootSuite Airlines Mobile 116

Socialmedia.biz

FEBRUARY 24, 2019

For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

ROI 132

ROI Social Media Airlines Proposal 132

Bare Feet Studios

JULY 2, 2008

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines , or any airline really.

Airlines 40

Airlines Marketing Travel Hotels 40

Devumi

NOVEMBER 28, 2014

There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. And their viral video marketing campaign should take off. I’m going to give you a whole bunch of rapid fire points to consider, and throw in examples from actual viral video marketing campaigns.

YouTube 90

YouTube Video Marketing How To 90

Convince & Convert

DECEMBER 13, 2011

It was because I saw a shining example of “social business” at work in the real world. Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Will Abraham’s parents ever fly any other airline? A cried a little on a plane last week.

Airlines 167

Airlines Loyalty YouTube Social Media 167

Convince & Convert

NOVEMBER 2, 2015

It seems simple enough: Send a smart marketing message to consumers, provide a good product, and they will most likely keep coming back for more. Yet, marketing to consumers is not as easy as it seems. When it comes to marketing and advertising, not all words are created equal. Loyalty is Key.

Retail 60

Retail Tips Loyalty Airlines 60

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. For example, they noticed a trend in adult fans using Lego blocks for stress relief.

Social Media 52

Social Media UGC Content Loyalty 52

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. The other airline that's going above and beyond in social media is Virgin America. Their blog, Nuts About Southwest , has been a perennial leader in the corporate blogging space.

Travel 165

Travel Social Media Airlines iPad 165

Likeable

SEPTEMBER 24, 2019

From a marketing perspective, there are certainly reasons to be skeptical of Twitter. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. For a master class in customer service on social, look no further than Airline Complaint Twitter.

Twitter 80

Twitter Airlines Aggregator Meme 80

Buzz Marketing for Technology

DECEMBER 19, 2012

This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

Insurance 206

Insurance Banking Airlines Loyalty 206

Unmetric

MAY 28, 2019

And one of them is almost always Linda from Marketing. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. This fashion brand is Instagram-famous and relies heavily on influencer marketing. What secret social sauce do they use?

Social Media Management 111

Social Media Management Social Media Brands Class 111

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. For example, this blog is focused on B2B marketing.

Blogger 100

Blogger Airlines Hotels Influencer 100

Twist Image

MARCH 25, 2016

Bots are routinely used on the internet where the emulation of human activity is required, for example chat bots. Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone.

Wikipedia 40

Wikipedia Airlines Marketing iPhone 40

Rebekah Radice

APRIL 27, 2015

Provide success stories and examples of how you’ve helped others. Too often, the cover photo is mistaken as a spammy marketing tool. Look to Peg Fitzpatrick’s Facebook cover as an excellent example. Take Southwest Airlines for example. Posted by Southwest Airlines on Wednesday, April 22, 2015.

Small Business 131

Small Business Facebook How To Airlines 131

Pixlee

APRIL 6, 2017

An oversaturated marketplace, information available at the tap of a finger, consumers who have become hypersensitive to the advertising methods of old—the art of marketing has a plethora of obstacles working against it nowadays. Marketing Your Lifestyle Brand in the 21st Century. Creating a Lifestyle Brand.

Marketing 40

Marketing Diagrams Apparel Airlines 40

Sprout Social

AUGUST 9, 2019

This is an example of an additional service (delivery) built on an “API” (the menu). How Does an API Relate to Social Media Marketing? For example, you can’t schedule Instagram posts to upload and post on your behalf while you’re sleeping unless you use a tool like Sprout Social. The major social media networks all have APIs.

API 108

API Social Media Banking Software 108

Ignite Social Media

AUGUST 10, 2017

Summer gives the marketing world a fun boost of energy with fresh looks and feels, driven by inspiring content, new sweepstakes, and edgy campaigns. To celebrate 5 years on the market, Halo Top ice cream launched the Golden Seal sweepstakes. With all the drama surrounding airlines these days, we have to give it to Delta.

Social Media 87

Social Media Airlines UGC Campaign 87

Convince & Convert

APRIL 4, 2013

JetBlue offered people with the first name April who were flying the airline on April 1 a JetBlue credit equal to the value of their flight. This is a great example of how a corporate blog can help support a company’s social media content strategy.

Airlines 124

Airlines Travel Forums Curation 124

Audiense

MAY 10, 2016

It’s a fairytale story for the club, but the marketers who invested in them before the start of the season are also reaping the rewards. For example, the percentage of Leicester’s followers who follow Air Asia (one of the club’s partners) is 125% more than Garuda Indonesia, a rival South-East Asian airline with a similar number of followers.

Social Media 99

Social Media Airlines Sports Report 99

Twist Image

JANUARY 1, 2015

Here''s the deal: A direct flight from New York to San Francisco is $1000 (as an example). Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? Of course, the most practical thing that the airlines could do in a situation like this, is to sue. Oh hello, Barbara Streisand.

Airlines 40

Airlines Data Wikipedia Brands 40