Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 107

Influencer Campaign How To Marketing 107

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Ignite Social Media

OCTOBER 5, 2022

Brands are using it not just to listen and engage but also as a powerful marketing tool. No one can deny that Twitter is one of the longstanding OGs known for its short-form posts and for being the original platform for #hashtags. Overall, Twitter still has a place in marketing strategies for many brands.

Twitter 110

Twitter Brands Airlines Meme 110

Likeable

DECEMBER 22, 2020

In addition to creating a series of branded GIFs and encouraging participation through the hashtag #JifvsGif, the brand released a limited-edition 40-ounce jar labeled “Gif” on Amazon. In a campaign earlier this year, peanut butter company Jif teamed up with GIPHY to settle the debate over the pronunciation of GIF “once and for all.”

Brands 121

Brands Content Airlines UGC 121

Hootsuite

DECEMBER 7, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. If you click a trending hashtag, you might not immediately understand the context.

Twitter 116

Twitter HootSuite Airlines Mobile 116

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Utilize relevant hashtags. Post Count.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Akamai Marketing

OCTOBER 28, 2012

So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

AUGUST 6, 2019

For this reason, the LinkedIn algorithm measures a post’s affinity to someone’s interests based on the groups they’re in, and the hashtags, people, and pages they follow. Use these findings as starting points for your LinkedIn marketing strategy. Branded hashtags may also have high potential here. Post at the right time.

LinkedIn 111

LinkedIn HootSuite Hashtag Airlines 111

Devumi

DECEMBER 26, 2014

Hopefully you’ll learn a few things that you can apply to your own brand, improve your Twitter marketing, and find more followers! . Charmin have made their account popular thanks to fun tweets like this where they join in on trending hashtags: #WorstDateIn5Words You clogged your dates toilet. Delta – Delta Airlines.

Twitter 100

Twitter Brands Airlines Hashtag 100

agora pulse

DECEMBER 27, 2019

So for example that would mean out of every 5 posts, only 1 would be about your business. If your job responsibilities have changed drastically in the last five years, a recommendation saying “Charli makes great coffee and quickly photocopies documents” is no longer helpful to your role as a marketing VP! Stop abusing hashtags.

Social Media 152

Social Media Tips Hashtag LinkedIn 152

Ignite Social Media

AUGUST 10, 2017

Summer gives the marketing world a fun boost of energy with fresh looks and feels, driven by inspiring content, new sweepstakes, and edgy campaigns. To celebrate 5 years on the market, Halo Top ice cream launched the Golden Seal sweepstakes. With all the drama surrounding airlines these days, we have to give it to Delta.

Social Media 87

Social Media Airlines UGC Campaign 87

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Utilize relevant hashtags. Post Count.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Hootsuite

MAY 16, 2023

From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. Remember the viral video of security officers dragging a United Airlines customer off of an overbooked plane? It also tracks conversations that include your competitors and market-related keywords. Any update on this?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 29, 2023

What people think of you as a person may or may not matter to you (for example, if you are Joan Jett), but when it comes to your brand, your rep is everything. You can filter posts by account, keyword, hashtags, and even location. It’s incredibly influential in shaping the perception of your brand on the market.

Reputation 107

Reputation Strategy Brands HootSuite 107

Hootsuite

AUGUST 11, 2020

Gaining followers needs to be part of a larger plan that connects to your business strategy and social marketing objectives. Use relevant hashtags to reach new users. But hashtags do appear in Instagram search. That means using hashtags thoughtfully can be a good way to get followers on Instagram for free.

Instagram 145

Instagram Tips How To Hashtag 145

Pixlee

JUNE 14, 2021

Delta Airlines reposts travel photos from its customers to inspire the brand account’s followers looking forward to visiting their dream destinations. Use Hashtags Correctly. Using relevant hashtags in each post increases the reach of your posts. Posts with hashtags receive more engagement than those without.

Instagram 52

Instagram UGC Apparel Hashtag 52

Keyhole.co

JUNE 30, 2021

For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. However, marketers usually use all-in-one SEO software like SE Ranking that consolidates all data to provide a complete site performance report. Use cross-channel marketing. For example, the average CPC in Facebook is $0.97

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. However, marketers usually use all-in-one SEO software that consolidates data to provide a complete site performance report. 73% of marketers say that cross-marketing has a great impact on conversion rates.

Data 52

Data Social Media Strategy CPC 52

Buffer Social

SEPTEMBER 20, 2018

The last quarter of the year is always a busy one for marketers. To help, we’ve put together this Q4 content calendar to break down some of the key dates and events from October 1st to December 31st, giving you important data and a few marketing ideas for each. Q4 key dates and campaign examples. Ready to jump in?

Small Business 98

Small Business Campaign Content Eventful 98

Keyhole.co

MAY 19, 2023

You can just imagine the wild rides Tesla investors take when Elon Musk’s tweets move markets and affect the firm’s image. Here’s another example. Southwest Airlines, for instance, managed to stay ahead of the curve and eliminate the possible rumors about the Boeing 737 that landed on its nose at LaGuardia Airport.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. In a previous report on influencer marketing on social media, we identified three different categories.

Analytics 68

Analytics Influencer Apparel Airlines 68

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. But cultivating long-term success in a rapidly changing digital world requires a focus on branding as well as marketing. Marketing is convincing the consumer to buy a product or service.

Brands 42

Brands Hotels Travel Airlines 42

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. But cultivating long-term success in a rapidly changing digital world requires a focus on branding as well as marketing. Marketing is convincing the consumer to buy a product or service.

Brands 40

Brands Hotels Travel Airlines 40

Pixlee

FEBRUARY 9, 2017

Consumables produced by a lifestyle business aim to market themselves as essential for individuals looking to define themselves by a certain set of ideals and/or way of life. Consider top lifestyle brands like Apple, Disney, and Nike for example. So, know where to start when building a brand lifestyle? Create Great Branding.

Brands 40

Brands Airlines How To Apple 40

Convince & Convert

MAY 1, 2015

Karlijn Vogel-Meijer is the Manager Social Media at KLM (the Royal Dutch Airlines). For example, if you look at KLM’s social media campaigns last year, they were on every channel. CLYW Marketing Manager, Steve Brown & Owner, Chris Mikulin. What does “no hashtag left behind” mean?

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Oktopost

SEPTEMBER 24, 2019

In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

Reputation 83

Reputation Press Release Airlines Construction 83

Hootsuite

MARCH 27, 2020

For example, the usually mouthy Pop-Tarts Twitter account (along with many of our favourite snarky foods ) went silent for 10 days as the COVID-19 pandemic started its spread across North America. One of our favorite examples comes from Chiquita. Social media crisis communications examples. Which leads us to our next point.

Social Media 145

Social Media How To Policies Team 145

Buffer Social

SEPTEMBER 28, 2016

There are so many of these voices in the marketing space that have been influential for me and the team! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! 3 Paid Social Media Marketing podcasts. Which podcasts should I try?

Skills 40

Skills Social Media Hosting Marketing 40

Sprout Social

AUGUST 22, 2018

Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service. For example, check out how Slack was forward with their followers during a recent service outage. This interaction with Instant Pot is a prime example of going the extra mile.

Twitter 95

Twitter Tips Notification Sentiment 95

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Buffer Social

SEPTEMBER 6, 2016

Here’s a quick example of Instagram zoom in action from PetaPixel: When you pinch to zoom, the photo or video expands in a lightbox and moves out of the original frame to take over the rest of your screen. 10 Examples of brands using Zoom. Note: We’ve tried to illustrate how the zoom feature looks with each example.

Features 40

Features Instagram Brands How To 40

ProBlogger

APRIL 23, 2018

Examples of How to Find More Traffic for Your Blog Offline. Virgin Australia Airline features blog content for in-flight entertainment. Let me just give you an example of what I mean by that. I’m going to give you examples of those in a moment. For example, I’ve been to some really big camera shows. SourceBottle.

How To 49

How To Eventful Collaboration Blogger 49

Webbiquity SMM

AUGUST 29, 2017

Second, it has unique features, such as Twitter lists, which can be very powerful for marketers if used strategically. The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title. One can search by hashtag and see top trends, but little beyond that.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Sprout Social

AUGUST 27, 2020

Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Take Mr. Peanut , for example. Even a single, seemingly small or isolated issue can turn into a flurry of memes, Retweets, comments or a trending hashtag, so it’s important to move quickly and respond ASAP.

Brands 131

Brands Sentiment Social Media Management Issues 131

Buzz Marketing for Technology

OCTOBER 31, 2012

Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother. ” The insensitive tweet not only went to the company’s 25,000 followers, but also included a hashtag to make it a part of NBC News’ social debate conversation. Qantas Airlines. We’re all human.

Social Media 259

Social Media Airlines How To Survey 259

Sprout Social

MARCH 31, 2020

Also, note that not all crises are totally within your control as a marketer. Let’s look at some social media crisis examples below. However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste. They can happen no matter how careful your brand is with its messaging.

Social Media 133

Social Media Sentiment Examples Issues 133