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25 brands every social media manager should follow on social

Unmetric

Social media is a whole new ball game for brands. And one of them is almost always Linda from Marketing. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? This fashion brand is Instagram-famous and relies heavily on influencer marketing.

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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social monitoring requires using specialized tools to gather qualitative and quantitative data. This data can then inform marketing. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. You can also watch emerging social media trends.

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Social Media Management in Times of Crisis

Buffer Social

It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And as many around the globe isolate, social media might become an even more important channel for communication and a sense of community. The first thing to say is that this isn’t a marketing opportunity.

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Brandwatch Full Review: Here’s What You Need to Know

Ignite Social Media

in May 2022 which provided tools for social media management. Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world. Social Media Management. What Stands Out?

Review 94
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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign.

Examples 111
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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). How to Avoid “Posting Cringe” Every social media marketer dreads being asked: “How can we be more like Duolingo?”